Collaboration beer with "U.B.P. BREWERY Collaboration beer with U.B.P. BREWERY to be sold 2024 Keyaki-hiroba Spring Beer Festival" to be held from May 22 ～Project to support craft beer debut of people in their 20s Food and beverage ticket giveaway for 200 people

2024.05.07 14:00

株式会社さいたまアリーナ

Saitama Arena Co. (8 Shintoshin, Chuo-ku, Saitama-shi, Saitama; President: Hirotsugu Mikami) will hold its annual event "Keyaki-hiroba Spring Beer Festival" for five days from May 22 (Wed) to 26 (Sun) at Keyaki-hiroba in Saitama Shintoshin, which attracts many visitors. The event's collaboration beer will be U.B.P Brewery, a local brewery in Saitama, which received the highest number of votes.

Collaboration beer "Keyaki PROUD" with local brewery U.B.P BREWERY

Crowded with many craft beer fans every year

Enjoy a wide variety of craft beers

This event is one of the largest craft beer events in Japan, with breweries from all over Japan and overseas importers opening stalls. 49 unique and talented breweries and importers await beer fans with more than 300 kinds of craft beers and a variety of snacks that go well with beer.

The event's collaboration beer will be U.B.P Brewery, a local brewery in Saitama that received the highest number of votes.

Since the spring of 2023, we have teamed up with a different brewery for each event to sell the event's original collaboration beer. This year, for the first time, we are calling for breweries that we would like to collaborate with on our official website. The brewery that won first place was U.B.P Brewery (Urawa-ku, Saitama), a local brewery in Saitama. Keyaki PROUD is a tropical and juicy beer that is a reflection of the strong passion for the Keyaki-hiroba Beer Festival. We hope you will try this beer as a souvenir of your visit to the event.

To support craft beer debutants in their 20s, "Hajime's One Drink Present! will be held for two days only on May 23 and 24, and 200 visitors in their 20s will receive food and beverage tickets!

Keyaki-hiroba Beer Festival will help 20-somethings make their craft beer debut.

Aimed at 20-somethings who are new to craft beer, a total of 200 visitors, limited to 100 per day (first-come, first-served), will receive food and beverage tickets worth 600 yen, equivalent to their "first pint". We hope this will be an opportunity for people to visit the event and try craft beer in a casual setting.

Outline of the 2024 Keyaki-hiroba Spring Beer Festival

(1) Dates and times: Wednesday, May 22, 2024, 16:00-21:00

　　　　　　　　　　　　　　Thursday, May 23 - Saturday, May 25, 11:00 - 21:00

　　　　　　　　　　　　　　Sunday, 26th 11:00 - 20:00

(2)Location: Keyaki Hiroba, Saitama Shin-Toshin

(3)Admission: Free

(4)Number of stalls: 49 (tentative)

Domestic

Abashiri Beer (Hokkaido), Brasserie Knot (Hokkaido), hokkaido brewing (Hokkaido), North Island Beer (Hokkaido), Kutsubukotan Brewery (Hokkaido), Iwate Kura Beer (Iwate), Tono Beer ZUMONA (Iwate), Hope Hill Brewery (Miyagi), ISHINOMAKI HOP WORKS (Miyagi), Naruko Onsen Brewery (Miyagi), HOPDOG BREWING (Akita), Akura Akita Beer (Akita), Tazawako Beer (Akita), Ushiku Brewery (Ibaraki), BLUE MAGIC (Tochigi), Ushitora Brewery (Tochigi), Romanchikku Village Local Beer (Tochigi), SHIKI BEER (Saitama), Coed Brewery (Saitama), Sojibo Kineya (Saitama), Smoke Craft (Saitama), Seiren Saitama Shin-Toshin Branch (Saitama), Dan-ke (Saitama), Mugi Zograin Kobo (Saitama), Teenage Brewing (Saitama), U.B.P Brewery (Saitama), SCREWDRIVER (Tokyo), sorachi1984 (Tokyo), sorachi1984 (Tokyo), St. Gallen (Kanagawa), Echigo Beer (Niigata), Yatsugatake Brewery (Yamanashi), Oraho Beer (Nagano), Shinshu Suzaka Fruit Brewery (Nagano), Minami Shinshu Beer (Nagano), Reflector Beer (Shizuoka), Y.MARKET BREWING (Aichi), Isekadoya Beer (Mie), TWO RABBITS BREWING COMPANY (Shiga), Kyoto Brewery (Kyoto), CHORYO Craft Beer (Nara), Daisen G Beer (Tottori), Matsue Beer Herun (Shimane), DD4D BREWING (Ehime), Beppu Brewery (Oita), Miyazaki Hideji Beer (Miyazaki)

Overseas, others

ACDC, F.B.JAPON, German Beer Erdinger, Challenger Booth by Best Beer Japan

(5)Web site : https://www.beerkeyaki.jp

(6)General Inquiries: Saitama Super Arena 048-601-1122 (10:00-18:00)

(7)Attachment : Event flyer

　　　　　　　　 https://www.atpress.ne.jp/releases/393849/att_393849_1.pdf