Comparison of TV Asahi and ABEMA's commentary tweets on the World Cup soccer match between Japan and Costa Rica! Results of the survey announced

～Keisuke Honda's commentary will be a big hit following the Germany game.

2022.12.01 12:15

ソーシャルワイヤー株式会社

SOCIALWIRE CO., LTD (Head office: Minato-ku, Tokyo, President: Motofumi Shoko) has conducted a survey on the number of Twitter posts regarding the match commentary of the FIFA World Cup Qatar 2022 "Japan vs Germany" and "Japan vs Costa Rica".

Outline of the Survey

Survey Period ： November 23, 2022 22:00 - November 24, 2022 0:30

　　　　　　　　　November 27, 2022 19:00 - November 27, 2022 21:30

　　　　　　　　　All times are Japan time.

Survey medium: Twitter

Survey Method ： Twitter survey using atClipping's Twitter post survey service

　　　　　　　　　Keyword survey

　　　　　　　　　Number of tweets by time is measured in 10-minute increments *Retweets are excluded.

Survey keywords: "commentator's name" + "commentary

The first World Cup soccer match between Japan and Germany on November 23, 2022 was broadcast live on NHK and Internet broadcaster ABEMA, with commentary by Masami Ihara and Takashi Fukunishi on NHK and Keisuke Honda on ABEMA. Japan won the match, with NHK recording an average individual viewership of 22.1% and an instantaneous household viewership of 40.6%, and ABEMA announced that it had surpassed 10 million viewers per day.

On November 27, 2022, the "Japan vs. Costa Rica" match, which pitted Japan against Costa Rica for a chance to advance to the final tournament, was broadcast live by TV Asahi and ABEMA, with commentary by Yasutaro Matsuki and Atsuto Uchida for TV Asahi and Honda continuing for ABEMA. The match was won 1-0 by Costa Rica, but TV Asahi's average individual viewership was 30.6%, and the highest household viewership was 53.8% at 20:53, when the match ended after additional time in the second half. The number of viewers on the 27th exceeded 14 million, the highest number in the station's history. (*All ratings are based on Video Research.)

39,959 tweets about Mr. Honda's commentary during the "Japan vs. Germany" match

Number of tweets about commentators on each station for the World Cup

For the match between Japan and Costa Rica on March 27, the number of tweets about Mr. Matsuki's commentary was 3,959, compared to 548 and 698 for Mr. Ihara and Mr. Fukunishi, respectively. All five commentators are former members of Japan's national team, but Mr. Honda, who made his debut as a commentator at the tournament, was more popular than Mr. Ihara, Mr. Fukunishi, and Mr. Matsuki, who have experience as a commentator. However, the commentary by Mr. Honda, who made his debut as a commentator at this year's tournament, seemed to attract particular attention on Twitter.

In the "Japan vs. Germany" match, Honda's comments during VAR (video judgment) attracted the most attention.

Japan vs. Germany - Honda + commentary

Japan vs. Germany Fukunishi + commentary Ihara + commentary

The highest number of tweets regarding commentary during the Japan vs. Germany match was recorded by both NHK (Mr. Ihara and Mr. Fukunishi) and ABEMA (Mr. Honda) at the end of the first half when a German shot was ruled offside and no goal scored as a result of the VAR decision. When play was paused and it was decided to move to the VAR check, NHK's play-by-play announcer Sone immediately explained about VAR by saying, "VAR is a system that assists and advises the referee on the judgment made by the chief referee. The commentary was not very prominent. After the no-goal decision was made, Fukunishi was asked by announcer Sone, "Japan was saved, wasn't it?" Fukunishi replied, "After all, Germany is quick to bring each play to a conclusion. They reacted quickly. Fukunishi was impressed by the speed of the Germans. Meanwhile, at ABEMA, Mr. Honda said, "The technology is activated," and "The assistant referee is giving off an off-symbolic vibe. That's what surprises me the most. Terakawa, the on-the-spot announcer, followed up by saying, "There is a way for the assistant referee to miss everything that is out of the ordinary and leave the rest to the VAR..." When Terakawa asked, "Do you need an assistant referee? Do you need a sub-referee? In addition, between the interruption of play and the mention of the assistant referee, Honda-san called "offsides" a total of 11 times, revealing his emotion and insisting on offsides. In response, Twitter users reacted with such comments as "Our Keisuke Honda, who is on the side of the Japan national team more than anyone else, is too good," "Really, that's it," and "Greatestwwwwwwwww.

Thereafter, the number of posts about Honda's commentary remained in the 1,000 to 2,000 range (in 10-minute increments), and immediately after the match ended, from 0:00 to 0:10 on March 24, the number increased to 5,225, and "#Honda's commentary" became a trending topic on Twitter. Honda's commentary immediately after the whistle sounded was calm, "Let's calm down for now," in contrast to the images of the excited players and supporters. Although Honda's character and his typical phrasing tend to attract attention, the gap between his passionate comments and his calmness is thought to be one of the reasons why Honda's commentary attracts so many people.

■Honda's commentary: "Yuto's passing is messy," while Matsuki's positive comments after the match

Japan vs. Costa Rica - Honda + Commentary

Japan vs. Costa Rica - Matsuki + commentary Uchida + commentary

In the match against Costa Rica on March 27, in the 16th minute of the first half, Nagatomo passed to Soma on the left side of the attack, but it did not lead to a chance, and Honda commented on Nagatomo, a close friend of his generation, saying, "Yuto's passing is messy. In response, Twitter users responded favorably to the comment, despite the harshness of the commentary, with comments such as "I like Keisuke Honda, who is tough on his good friend Yuto (lol)," "Honda's commentary is sharp again today," and "I'll use 'messy' as soon as possible. At that time, the number of posts regarding Mr. Honda's commentary increased from 1,000 to 3,136.

The number of tweets about Matsuki's commentary on the game increased around 20:40, just before the game ended, and remained high until around 21:00, just after the game ended. As Japan's equalizing goal was not quite scored and the game was in a critical situation, the number of tweets about Matsuki's commentary increased until around 21:00, just after the game ended. Go! (in response to Mitoma's attempt), "We can make a chance, so let's go a little further. Especially on Twitter, Matsuki's post-game comment, "Just think of it as losing to Germany and winning against Costa Rica," became a hot topic of conversation, receiving a huge response from Twitter users shocked by the unexpected defeat, saying it was a "positive idea" and "saved my life.

Compared to the victory over Germany, the number of postings after the Costa Rica game was sluggish, but it was clear that the Twitterati continued to be highly interested in Honda-san's commentary following the Germany game. We look forward to seeing more of Honda's commentary in the upcoming match against Spain on December 2.

About "at-clipping

At-Clipping" used in this survey is a clipping service for "Web news sites," "newspapers," "magazines," and "word-of-mouth and SNS. The survey of web news sites uses a proprietary article survey system to extract articles matching set keywords from more than 3,000 news sites, and reports the results around 7:30 a.m. every morning. Newspaper and magazine research is based on careful reading of more than 2,200 media by professional researchers, and the original articles are clipped and reported. A full range of options are available to meet various client needs, including advertising conversion and list creation and analysis, etc. The Twitter survey service can analyze the number of posts for specified keywords, their trends, and the content of the posts.

URL: https://www.atclipping.jp/price/sns

■About Data Citation and Reproduction

The results of this survey may be freely quoted or reproduced under the following conditions.

1) Please credit the survey results to "@Clipping Research by SOCIALWIRE CO.

2) Please report the results to our public relations department. In case of TV broadcast, please let us know the broadcast date in advance.

3) Please follow the copyright, portrait rights, and secondary use policies of each linked external content.

Company Profile

Company name: SOCIALWIRE CO.

Establishment: September 2006

Representative: Motofumi Shoko, President and Representative Director

Location: 6F Shibaura Renesite Tower, 3-9-1 Shibaura, Minato-ku, Tokyo

Business: Digital PR business (influencer PR, release distribution, clipping)