Japan, a Sleep-deprived Nation, Loses 15 Trillion Yen in Economic Losses! Towelket made from thinned wood are now on sale.

2023.07.04 11:45

合同会社Mt.Blue

Mt.Blue LLC (Headquarters: Kanzaki City, Saga Prefecture; Representative: Mami Aoyama) will start pre-orders for "MOKU-NUNO Towelket" on the crowdfunding site "Kickstarter" from Tuesday, July 4 so that you can sleep soundly. "MOKU-NUNO" is a registered trademark of cloth products using fabric woven with yarn made of washi paper.

"MOKU-NUNO Towelket" with the scent of wood to support a good night's sleep

"MOKU-NUNO Towelket" Kickstarter crowdfunding site

https://www.kickstarter.com/projects/moku-nuno/wear-the-forest-the-moku-nuno-towelket

Sleep deprivation is a major risk factor for lifestyle-related diseases.

Japan is a sleep-deprived country. Compared to European countries, Japan is the only country where the average amount of sleep for employed people is the shortest, less than 8 hours for both men and women, and Japan (7 hours 33 minutes) is the only country where women sleep less than 8 hours. (*Data 1)

A U.S. think tank estimates that the economic loss due to sleep deprivation is up to 138 billion dollars per year, or approximately 15 trillion yen. (*Data 2) The cause is that working in a sleep-deprived state reduces alertness and performance, and increases the risk of accidents and human error.

Furthermore, lack of sleep increases the risk of lifestyle-related diseases, and there is a risk of stroke, cancer, heart disease, etc., which may render one unable to work. Now, more and more people want to improve the quality of their sleep as much as possible, and the market for lactic acid bacteria drinks and sleep goods that improve sleep quality is expanding.

*Resource 1: Smart Life Project, Ministry of Health, Labor and Welfare

https://www.smartlife.mhlw.go.jp/minna/sleep/kenkou

*Source 2: RAND Corporation (Economic Cost of Sleep Deprivation)

https://www.rand.org/pubs/research_reports/RR1791.html

Towelket made from thinned coniferous trees support a good night's sleep.

MOKU-NUNO Towelket, which supports good sleep, will be available for pre-order on the crowdfunding site Kickstarter on July 4, 2012. This towelette has a subtle woody aroma that suppresses stress and relaxes both mind and body to promote a good night's sleep. (*Document 3)

The secret of the woody aroma lies in the material. Towels are made of "Mokuuno", a fabric woven with wood thread. Wood thread is a fiber made from thinned conifers, so it has a woody smell. In addition, weight reduction (557g) has been achieved by weaving wood thread and organic cotton.The waffle pattern makes it comfortable to the touch, and it is also safe for sensitive skin. It also has excellent moisture control and air permeability, and does not cling to the skin even when sweating.

Sleep and bedding advisors recommend that towelket are comfortable to use during colder hours, avoid direct exposure to air conditioning, and are great for maintaining a comfortable body temperature. It is also suitable for carrying and can be used in various situations such as travel and the office.

*Reference 3: Forestry Agency (Q&A on wood and wooden buildings based on scientific data)

https://www.rinya.maff.go.jp/j/mokusan/attach/pdf/handbook-24.pdf

Fluffy and comfortable to the touch

Active in a variety of scenes

Contributing to environmental issues with wooden fabrics that protect Japan's forests

When Representative Aoyama was a teacher of occupational therapy, he felt a sense of crisis that if environmental destruction continued at the current rate, children's health and a secure life would be invaded and they would not be able to recover. Later, he came across "wood cloth," which is made from thinned wood. Wooden cloth was developed against the backdrop of the problem of inadequate forest maintenance. We want to support people's health and lifestyle by fully utilizing the functions of wood cloth, which can energize forests and contribute to global environmental issues. Knowing that a good night's sleep is important for people's health, we decided to create a product that can support sleep, and started working on the production of towelettes.

Representative Aoyama says, "Quality sleep is important for a healthy life. Getting enough rest and sleep will recharge your energy, regulate your body's internal rhythms, generate great ideas, and help you work efficiently and productively. She said.

MOKU-NUNO Towelket Product Outline

Price: 19,350 yen (including tax) ～

Size: 200 cm (length) X 140 cm (width), 557 g

Material: 40% non-classified fiber, 60% cotton