Enjoy a little luxury at home! Enjoy a bowl of fresh raw shirasu at home! Total sales of "Awaji Island Fresh Shirasu Ikizuke" exceeded 40,000 servings!
株式会社淡路観光開発公社
Awaji Island Fresh Shirasu Okizuke" has been on sale since July 2021, and has sold more than 40,000 servings to date, and has been well received by many customers.
Example of "Freshly-pickled Awajishima Shirasu": "Okizuke-don" (bowl of rice topped with freshly-pickled shirasu)
Because of the fragility of this delicate foodstuff, it is easy to enjoy fresh raw shirasu at home, which could only be tasted locally.
It is sold at our online store and at 15 member stores on the island.
Product sales website
Fresh Roadside Station Awaji Plus
Roadside Station Awaji Official Select Shop
Awaji Island Fresh Shirasu Okizuke (Freshly-pickled Fresh Shirasu on Awaji Island) 3 points
1. Only fresh shirasu caught at Iwaya Port on Awaji Island are used as raw materials. 2.
2. The time from the landing site to the freezer is a minimum of 30 minutes.
Our unique processing technology does not spoil the texture of fresh raw shirasu.
3. Our original secret sauce that maximizes the flavor of the ingredients.
Development of "Awaji Island Fresh Shirasu Okizuke.
Awaji Island has been attracting attention in recent years as a gourmet destination. Among them, many customers visit Awaji Island for the fresh shirasu, which has grown to become one of the island's most popular specialties. The texture is smooth and popping, and the slight bitterness that reminds people of the season is addictive, so there are many repeat customers.
We want more customers to enjoy this fresh shirasu at home! The development of this product began with this in mind. Ltd. and the Awaji Island Iwaya Fishery Cooperative Association have collaborated to develop a unique processing technology to deliver the same freshness to people living in distant areas while maintaining the freshness of the ingredients.
The marinade, the key ingredient in offshore pickling, was also developed through a process of trial and error, and our proprietary formula maximizes the flavor of the fresh shirasu. The slight aroma of sudachi vinegar and the freshness reminiscent of the sea breeze blowing over Awaji Island make this a dish that lingers in the mouth.
Simply defrost the frozen product by soaking it in ice water for 5 to 10 minutes, and in no time at all, you will have authentic nama shirasu offshore pickles. Top the rice with plenty of fresh shirasu and garnish with your favorite sashimi, and you have a luxurious seafood shirasu bowl that will add a little luxury to your daily life.
Awaji Island Fresh Shirasu Ikizuke (Freshly-pickled Awaji Island Fresh Shirasu) Product Outline
Product name ： Awajishima Fresh Shirasu Ikizuke (frozen)
Price ： 680 yen (tax included)
Sold at: Michi no Eki Awaji souvenir stores and official online store
15 tourist facilities on the island
Popular assortment set including "MICHINOEKI AWAJI Official Select Shop" is now on sale.
About "MICHINOEKI AWAJI OFFICIAL SELECT SHOP
Official HP: https://awajishima-iwaya.locale.jp/
The MICHINOEKI AWAJI Official Select Shop is an official online store operated by MICHINOEKI AWAJI in cooperation with LOCALE Corporation (Head office: Osaka City, Osaka Prefecture; President: Tsubasa Iwano), which co-creates experiences with the local community that are not found in guidebooks and that people want to tell someone about.
In addition to freshly pickled shirasu, the shop sells a special set of frozen products popular at Roadside Station Awaji, such as pickled sea bream sashimi that can recreate the famous "tai gohan tamago-kake" (rice with sea bream and egg) and Awaji beef burgers.
In order to make popular products available to as many people as possible, some items are available with free shipping, and others are available for pre-order only on weekends.
Outline of the set products
Product Name ： Top 10 Roadside Stations in May!
Price ： 5,000 yen (including tax and shipping)
Set contents ： 1 kama-age shirasu (dried young sardines), 1 freshly-pickled shirasu, 2 Awaji beef burgers
Motto chirashi tai tamagokake gohan base (2 servings) x 2
Product sales website: https://awajishima-iwaya.locale.jp/products/5%E6%9C%88%E3%81%AE%E9%81%93%E3%81%AE%E9%A7%85top10-%E5%86%B7%E5%87%8D-%E9%80% 81%E6%96%99%E8%BE%BC%E3%81%BF5000%E5%86%86
＜About Awajishima Fresh Shirasu 2023
Awaji Island Fresh Shirasu is a one-of-a-kind Japanese product certified as Hyogo Prefecture Pride Fish by the National Federation of Fisheries Associations. Awaji Island's Raw Shirasu 2023" offers the famous raw shirasu at 68 restaurants and lodging facilities on all of Awaji Island.
Official HP : https://www.awajishima-namashirasu.com/
About Awaji Tourism Development Corporation
The company operates "Roadside Station Awaji," the closest roadside station in the world to the Akashi Kaikyo Bridge.
At the facility, visitors can enjoy Awaji Island gourmet foods such as Awaji Island's specialty fresh shirasu rice bowl, seafood rice bowls using seasonal seafood, and Awaji beef burgers. In addition, 60% of the products sold at the souvenir stores are originally developed by the company, and many reasonably priced and delicious Awaji Island souvenirs using local ingredients are available for sale.
Company Profile
Company name: Awaji Tourism Development Corporation
Location: 1873-1 Iwaya, Awaji City, Hyogo Prefecture
Representative: Nobushige Maki, Station Manager
Image
- Category：
- Services