Beans Ltd. announces grouping with Toy Factory Co. 　To meet the growing demand for camper/van life/vehicle overnight stays, To develop cooperative items by leveraging the strengths of both companies

Beans Ltd, CRAFTPLUS" is a brand of handmade parts for high quality car interior products. CRAFTPLUS", a parts manufacturer that produces high-quality handmade car interior products.

2023.09.07 16:00

有限会社ビーンズ

Beans Ltd. (Head office: Honzu City, Gifu Prefecture; Representative Director: Takahiro Haga; hereinafter referred to as "Beans"), a parts manufacturer that produces handmade high-quality car interior products, announces that it has transferred all of its shares to Toy Factory Co: (Head office: Kani City, Gifu Prefecture; Representative Director: Akifumi Fujii; hereinafter referred to as "Toy Factory"), Japan's leading manufacturer of Hiace-based campers and a leader in the Japanese RV industry, by transferring all of its shares in the company.

Going forward, the two companies will collaborate by leveraging their respective strengths to develop products for presentation at the Japan Camper Show 2024 to be held in February 2024, and to display and sell Beans products at Toy Factory's directly managed stores.

Left: Mr. Kodera, General Manager of Beans; Center left: Mr. Umezu, Chairman of Beans; Center right: Mr. Fujii, President of Toy Factory; Right: Mr. Haga, President of Beans

1. background and objectives

Toy Factory has added Beans to the Toy Factory Group in order to further boost the camper industry and the van-life and overnight stay market toward the realization of the "No. 1 Company in Asia in the RV Industry" as stated in the medium-term management plan.

Beans is a parts manufacturer that offers the CRAFTPLUS and 7th E-Life car interior parts brands. The main products are stylish seat covers, bed kits, center consoles, and other items for the Hiace and 300 other domestic car models, and are sold to many car enthusiasts and outdoor enthusiasts. The company's main products are stylish seat covers, bed kits, center consoles, and other items for 300 models of domestic vehicles, centering on the Hiace.

CRAFTPLUS: https://www.craftplus.jp

7th E-Life: http://www.7th-e-life.jp

The collaboration with Beans aims to strengthen the interior parts category, such as bed kits and other items that allow people to enjoy a casual overnight stay in a vehicle the size of an ordinary car, and to stimulate demand for a full-fledged camper. The company is also aiming to stimulate demand for full-fledged camping cars.

In terms of shares, Toy Factory has acquired all of the Beans shares, but will continue to develop the Beans brands, such as Craft Plus, in the future. The Toy Factory Group will strive to become the "No. 1 company in Asia in the RV industry" by continuing to evolve through cooperation that leverages the strengths of both companies to ensure the continued growth of both companies.

2. future development and outlook

(1) Toy Factory Camper Fair in sotosotodays CAMPGROUNDS Misaki Yamanakako

Toy Factory Camper Fair in sotosotodays CAMPGROUNDS Lake Yamanaka Misaki Visual

As the first collaborative event after the announcement of the grouping, Beans' popular products and concept cars will be exhibited at the Toy Factory Camping Car Fair in sotosotodays CAMPGROUNDS Lake Yamanaka Misaki 2023, an outdoor event organized by Toy Factory to be held on September 9 (Sat.) - 10 (Sun.), 2023. Beans' popular products and concept cars will be on display at the event.

The camper overnight stay experience to be held within the event has already reached its capacity deadline due to its popularity, but there is no fee to participate in the event for a day trip & you can join on the day, so please feel free to visit both companies to see their vehicles.

●Event details: https://toy-factory.jp/news/p50617/

(2)Start of display and sale of Beans products at Toy Factory directly-managed stores

Beans / Center console box

Beans / seat cover

Beans / bed kit

Around October, Toy Factory plans to start selling Beans products at its directly managed stores (Gifu, Shonan, Tokyo, and Toki), not only as individual items but also for installation on Toy Factory campers.

(3) Plans to present new items developed in collaboration at the Japan Camper Show 2024

The two companies will collaborate by taking advantage of their respective strengths to develop new products for presentation at the Japan Camper Show 2024 to be held at Makuhari Messe from February 2 (Friday) to February 5 (Monday), 2024.

3. about Beans Ltd.

Members of Beans Ltd.

Beans, headquartered in Honzu City, Gifu Prefecture, is a parts manufacturer that produces high quality car interior parts made in Japan by Japanese wood craftsmen using traditional techniques. Our main items are stylish seat covers, bed kits, center consoles, and other items for the Hiace and other [300 domestic car models].

Beans Workshop 1

Beans workshop 2

Most of the production process is done by hand, and because it is handmade with the best materials and skilled craftsmen, the attention to detail shines through. Many of our craftsmen are women who specialize in delicate work, and they create high quality products with exquisite skill.

Workshop 3 of Beans Co.

Beans Workshop 4

Products are sold mainly through the official e-commerce site. The company also actively participates in various exhibitions and events.

Our products are highly evaluated by many car enthusiasts and outdoor enthusiasts.

Company Profile

Company name: Beans Ltd.

Representative: Takahiro Haga, Representative Director

Location: 406-1, Minobu, Honzu City, Gifu Prefecture, 501-0413, Japan

Establishment: September 2002

Business Description

Manufacture and sale of car interior parts and purchase and sale of lifestyle products

URL Link

Beans Ltd.: https://beansinc.jp

CRAFTPLUS ： https://www.craftplus.jp

7th E-Life ： http://www.7th-e-life.jp

Official Instagram

CRAFTPLUS ： https://www.instagram.com/craftplus_by_7the_life/

7th E-Life : https://www.instagram.com/7th.e_life/

Official Facebook

CRAFTPLUS ： https://www.facebook.com/beans.craftplus/

7th E-Life: https://www.facebook.com/7th.E.life

About Toy Factory Co.

Toy Factory, headquartered in Kani City, Gifu Prefecture, is Japan's top manufacturer of Hiace-based campers. The company's campers are fitted without compromising the original safety features guaranteed by automobile manufacturers, and are equipped with a variety of unique technologies. These include "high body insulation" to suppress the temperature difference between cold and hot, which is an indicator of comfort when staying in a car, "Aero Window," a feature of the company's campervans, a high-efficiency solar power generation system developed jointly with a major electrical manufacturer, and the "Cool Comp System" equipped with an inverter air-conditioner for home use. The company's campers are equipped with a number of industry-leading features to make overnight trips more comfortable.

In addition to campers, Toy Factory also manufactures special vehicles, such as doctor cars and pet models, to meet the individual needs of each customer. The program received a lot of positive feedback.

In September 2022, Toy Factory concluded an official Fiat Professional dealer agreement with Sterantis Japan, and in 2023, a new camper based on the Fiat Ducato will be released. It has become a hot topic in various fields.

Company Profile

Company name: Toy Factory Co.

Representative: Akifumi Fujii, President

Location: 800-1 Seta, Kani, Gifu 509-0213, Japan

　　　　(Toy Factory International is located in Okinawa)

Establishment: August 1995

Business Activities

Manufacture and sale of camping vehicles, special vehicles, and welfare vehicles

　Import and sales of European vehicles, import and sales of RV accessories and parts, automobile rental service, sales and rental of bicycles

　Sales and rental of bicycles, vehicle inspections, and maintenance

Fiat Professional authorized dealer / Etrusco Japan exclusive distributor / Hymer authorized distributor [Tokai, Japan

　Hymer authorized dealer [Tokai, Kansai, Hoku-shin-etsu area]/