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Lawson Limited Store] MACHI Cafe+ has added a new store to the MACHI Cafe+ lineup. The sweet aroma is irresistible, The sweet aroma of Anno Sweet Potato Latte and Anno Sweet Potato Sauce Smoothie are now available! The first product conceived by the LAWSON crew will be on sale from September 19 (Tuesday).


Lawson, Inc. (Headquarters: Shinagawa-ku, Tokyo; President and Representative Director: Sadanobu Takemasu; hereinafter "Lawson") is offering "MACHI cafe+," a special café service in which each cup is made to order at 20 stores in the Kanto area (as of September 2023). MACHI Cafe+ is a special café service. The business was launched in response to a request from store crews (part-timers and workers) who wanted to "talk with customers through hand-delivery," and is actively managed by absorbing the opinions of each store. In recipe development, we solicited ideas for new menu items and received a large number of ideas. As the first products conceived by the crew, "Anno sweet potato latte (hot)" featuring the sweet aroma of Anno sweet potatoes and "Anno sweet potato soy smoothie (iced)" will be released on September 19, 2023 (Tuesday). The company plans to release more crew-designed products in the future.

MACHI cafe+ (MACHI Cafe Plus)

Product name: Anno sweet potato latte (hot)

Price including tax: 380 yen

Release date: September 19, 2023 (Tuesday)

Description: A hot café latte arranged drink with Anno sweet potato sauce added. It has a full-bodied, gently sweet taste that is perfect for autumn. The finishing touch is topped with Anno sweet potato chips for an added textural accent.

Anno sweet potato latte (hot)

Product name: Anno-imo Soy Smoothie (iced)

Price including tax: 430 yen without whip / 480 yen with whip

Release Date :September 19, 2023 (Tuesday)

Description: A smoothie based on a banana and soymilk (soy milk) smoothie with Anno sweet potato sauce added to provide a rich, gently sweet taste. It is served with Anno sweet potato chips for a textural accent.

Whipped topping is available for an additional 50 yen, and the whipped topping is finished with chocolate sauce.

Anno-imo Soy Smoothie (ice cream)

All items are available in limited quantities and will be discontinued as soon as they are gone.

Comment from LAWSON Merchandise Division on the launch of the product conceived by Mr. Crew

Mr. Toshiki Masaki, FF & Daily Foods Department, Merchandise Division, LAWSON, Inc.

The "MACHI cafe+" is being introduced at stores that have raised their hands and said, "I want to do it! The crews at each store take pride in their work and enjoy it. I was very impressed to see that there are so many people who are willing to work positively on the new menu.

This time, out of the many ideas we received, we commercialized a drink flavored with "Anno sweet potato," which is perfect for the season. I thought that customers would be even more pleased if I garnished it with Anno sweet potato chips, so I added the Anno sweet potato chip topping myself.

Working together with the crew, I have completed a gentle and relaxing drink that allows you to enjoy the unique flavor of the season. I hope many people will enjoy it.

And since we have many more ideas from the crew, we plan to commercialize them one after another in the future. Please look forward to them!

Mr. Crew

Four types of smoothies

What is the special LAWSON café service "MACHI cafe+"?

MACHI cafe+ is a café service that uses the store's kitchen space to serve smoothies made with fresh bananas and coffee made on the spot from specially ground beans. The company plans to open 500 cafes by 2025.

We have established standards for the selection of stores to be introduced, with the condition that they have "fantasista"(*), who are internally certified according to the knowledge and skills of store crew members. The "MACHI Cafe+," which carefully prepares and delivers each drink after receiving an order at the cash register in the in-store kitchen, is a unique LAWSON in-store kitchen and Fantasista system, which stimulates communication with customers and increases the job satisfaction and motivation of store crew members. The "MACHI cafe+" is a unique LAWSON product.

Since 2012, LAWSON has established the "Fantasista System," which recognizes staff with excellent coffee-related knowledge and customer service skills to improve customer service and store operations. Currently, more than 20,000 crew members have been certified in four different fields, including "customer service" and "in-store kitchen" as well as "MACHI cafe.

Customer service with a smile

Hand-drawn illustration label

Top: Fantasista serving customers with a smile

Bottom: Hand-drawn labels are popular for their cuteness

List of MACHI café+ stores as of September 2023

The number of MACHI Cafe+ stores continues to increase, with one store in Saitama and one store in Chiba added in September 2023, bringing the total to 20 stores.

The first store opened on September 1 (Friday)! Lawson Fujimi Higashi-Okubo Shibahara Store (Saitama Prefecture)

Opened on September 6 (Wed.)! Asahi Chuo Hospital main building-mae store (Chiba)

Higashiogu 5-chome store

Location : 5-38-7 Higashiogu, Arakawa-ku, Tokyo

Handling hours : 9:00-21:00

2.Shinjuku Gyoen Chuo Store

Address : 1-8-5 Shinjuku, Shinjuku-ku, Tokyo

Hours : 8:00-20:00

3. Kugahara 1-chome branch

Address : 1-12-11 Kugahara, Ota-ku, Tokyo

Hours : 9:00-18:00

4. chuo harumi 3-chome

Address : 3-3-3 Harumi, Chuo-ku, Tokyo

Handling hours : 9:00-17:00

5. Tokyo Nihonbashi Store

Address : 1-2-19 Nihonbashi, Chuo-ku, Tokyo

Handling hours : 10:00-17:00

6. Hyakusoen Ekimae Store

Address : 985-1 Ochikawa, Hino-shi, Tokyo

Hours : 9:00-21:00

7. Natural Lawson Takanawadai Ekimae Store

Address : 2-26-10 Shirokanedai, Minato-ku, Tokyo

Hours : 9:00-21:00

8. Fukaya Kamishibacho Nishi 5-chome Store

Location : 5-2-8 Nishi Kamishibacho, Fukaya-shi, Saitama

Hours : 9:00-20:00

9. Kawagoe Matsugo Store

Location : 688-1 Oaza-Matsugo, Kawagoe-shi, Saitama

Handling time : 9:00-16:00

10. Soka Hikawa Store

Location : 2128-7, Hikawa-cho, Soka-shi, Saitama

Hours : 9:00-21:00

11.Chichibu Minamino Ekimae Store

Location : 1119-5 Minano, Minami-cho, Chichibu-gun, Saitama

Hours : 9:00-19:00

12. Tsurugashima Shodori Store

Location : 2096-1, Shikiori, Tsurugashima-shi, Saitama

Handling hours : 10:00-17:00

13. Ina Kohari Shinjuku Store

Location : 6-116-1 Nishi-Kohari, Ina-machi, Kita-Adachi-gun, Saitama

Handling time : 9:00-16:00

14. Yoshimicho Egou Store

Location : 1204-1, Egou, Yoshimi-machi, Hiki-gun, Saitama-ken

Hours : 9:00-20:00

15. Fujimi Higashi-Okubo Shibahara Store

Address : 2198-1, Oaza Higashi-Ohkubo, Fujimi-shi, Saitama

Handling hours : 9:00-21:00

16. Chiba Yuko 4-chome Store

Location : 4-17-9 Yuko, Chuo-ku, Chiba-shi, Chiba

Hours : 9:00-22:00

17. Narashino Sodegaura 4-chome Store

Location : 4-17-1 Sodegaura, Narashino-shi, Chiba

Hours : 9:00-19:00

18. Choshi Obatamachi Store

Location : 7342 Obatacho, Choshi-city, Chiba-pref.

Opening hours : 10:00-20:00

19. Asahi Chuo Hospital Main Branch

Address : A1643-1, Asahi-city, Chiba-pref.

Business hours : 9:00-20:00

20. Minami Fujisawa Store

Location : 22-17 Minami Fujisawa, Fujisawa-shi, Kanagawa-ken

Handling hours : 9:00-21:00

Store locations and hours of operation are subject to change without notice. Please understand in advance.

MACHI cafe+ website:

MACHI cafe+" is officially written with a "'" (acute accent) over the "e" in "cafe".