Nogami × "Japanese chestnut specialty Saori" located in Kiyamachi, Kyoto’s traditional townhouse district - Collaboration product named "Japanese chestnut hojicha 'raw' bread on sale from October 1 (Sun.) for a limited time only

Nogami, a specialty bakery specializing in  high-end "fresh" bread, will begin selling "Japanese chestnut  hojicha 'fresh' bread" as a collaboration product with Saori, a Japanese  chestnut specialty shop located in Kiyamachi, Kyoto, from October 1 (Sunday) to  November 30 (Thursday), 2023, at all stores in Japan, in limited time only. The  new product will be available in limited quantities at all stores in Japan.

To commemorate this project, a reception is  scheduled to be held at the main store of "Japanese chestnut specialty  Saori" to sample and pre-launch the new product. We look forward to your  participation.

Japanese chestnut hojicha "raw" bread (1)

Nogami × Saori Logo

In pursuit of the "ultimate  bread" that everyone from children to the elderly can enjoy right down to  the crust, Nogami aims to contribute to the rich dietary life of its customers  by providing them with "fresh" bread that they can eat every day as a  staple food and never get tired of it. In this context, we are working on the  development of new products with the hope that customers, both those who  regularly patronize Nogami and those who have yet to try it, will enjoy  Nogami's "fresh" bread in a variety of situations in their lives.

This time, we met "Saori," which  has its main store in Kyoto and serves freshly squeezed desserre Mont Blanc  right in front of customers, and had the opportunity to develop a new bread  together. Based on the "Founded Nogami" bread, which is soft to the  touch and has a distinctive savory flavor, the same Japanese chestnut paste  used in Saori's Mont Blanc is lavishly rolled into the loaf. In addition, cut  Japanese chestnuts are added and flavored with a hint of fragrant hojicha  (roasted green tea). The rich sweetness of the chestnuts, the smoothness of the  bread, and the texture and flavor that changes with each bite are the result of  a collaboration between the top brands of Japanese chestnuts and bread.

Comment from "Saori," a Japanese  chestnut specialist

This brand has a café with its main store  in Kyoto, where Mont Blanc is made to order and served in front of the customer  in a delicate brocade-like appearance.

The project started when "Nogami"  asked us if we could supervise the production of chestnut bread suitable for  the autumn season.

Although this Mont Blanc dessert can only  be enjoyed in Kyoto, we gladly agreed and proceeded with the project, hoping  that as many customers as possible will be able to enjoy the goodness of  "Saori". We provided the paste made by carefully backing Japanese  chestnuts, which are fragrant and have just the right amount of sweetness, and  supervised the recipe.

When eaten as it is, it has a mellow  sweetness and melt-in-your-mouth texture. When baked, it has a sweet and flaky  flavor like roasted chestnuts, and the fragrant hojicha (roasted green tea)  gives it a slight aroma.

A special product filled with such  thoughts. This is a special product filled with such thoughts.

＜Product Information

Product name: Japanese chestnut hojicha  "raw" bread

Price ： Half-size  (1 loaf) 1,944 yen (tax included)

Sales period: October 1 (Sunday) to  November 30 (Thursday), 2023

Sales target stores: All stores in  Nogamikuni (excluding overseas stores)

Japanese chestnut hojicha "raw" bread (7)

<Invitation to a reception

A reception will be held at the Saori main  store to celebrate the launch.

The reception will be held at the Saori  main store to commemorate the release of the new products, which will of course  be tasted, and will also be available for pre-sale.

Tasting menu (tentative)

(1)Japanese chestnut hojicha  "raw" bread -as is

(2)Japanese chestnut hojicha  "raw" bread -baked

(1) and (2) will be served free of charge.  (If you order a drink, you will have to pay for it.

Date and Time

Thursday, September 28, 16:00-18:00

Reception venue

Store name ：Waguri  Senmon Saori -Honten- (Japanese chestnut specialty)

Location ：170-1  Izumiya-cho, Kiyamachi Takatsuji-agaru, Shimogyo-ku, Kyoto-shi, Kyoto 600-8014

Nearest Station ： 5  minutes walk from Kyoto Kawaramachi Station on Hankyu Kyoto Line / 4 minutes  walk from bus stop Kawaramachi Matsubara

TEL : 075-365-5559

Seats : 40 seats in the restaurant

Contact : AIM Group (Saori brand management  company) / Inamura / 0564-83-5667

◇About "Nogami

Established in 2013, "Nogami"  specializes in high-grade "fresh" bread and has 115 stores in Japan  (as of September 12, 2023). Since its establishment, as a pioneer in the  high-end "fresh" bread market, the company has been delivering the  unique and authentic taste of its bread to many customers by pursuing  "softness," "fineness," "sweetness," and  "aroma," with a texture and flavor that cannot be found anywhere  else, by being particular about the ingredients and manufacturing methods. Our  craftsmen continue to meticulously review ingredients and production methods,  and will continue to strive for the "ultimate bread" that everyone,  from children to the elderly, can enjoy right down to the crust.

About "Saori," specializing in  high-grade Japanese chestnuts

AIM Enterprises, Inc. (AIM Group  headquarters: Okazaki City, Aichi Prefecture), which plans, operates, and  produces sweets and dining brands, will open in 2019 in Kiyamachi, Kyoto. It is  a café-style store that makes Mont Blanc, which is impressive for its delicate,  brocade-like appearance, in front of customers after receiving their orders.

The chestnuts used are large and richly  sweet from Kyoto Tanba, as well as high-quality domestic chestnuts from other  regions. We are blessed to be able to open our store in Kyoto, a center of  traditional culture including food, and to meet farmers who carefully grow  chestnuts.

NoGami's website: http://nogaminopan.com/

For each store, please visit:  http://nogaminopan.com/shop_list/

Official Instagram:  https://www.instagram.com/nogami_official/

　　　　　　　　　　　　 Account (@nogami_official)

Official YouTube here :  https://www.youtube.com/channel/UCU_wWX8-y13mxZTu_Oak3xA

Official Twitter here :  https://twitter.com/nogamibread

Official online store :  https://nogami.take-eats.jp/

Saori brand website:  https://wagurisenmon-saori.com/

Official Instagram here :  https://www.instagram.com/wagurisenmon.saori/?hl=ja

AIM Group corporate website:  http://aim-e.com/