＜New Brand Information＞Academia-Industry Collaboration with Current Students of Osaka Bunka Fashion College 　Launch of a new brand under the theme of "mature women who 20-year-olds aspire to be

NextStage Corporation (Location: Osaka City, Osaka; CEO: Katsunori Tadami), an e-commerce and OEM business, is planning to launch a new brand as an industry-university collaborative project with current students of Osaka Bunka Fashion College.

The brand targets working women.

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Industry-university collaboration project "WORKTRIAL

https://next-stage.jpn.com/internship/

We have released the project on September 20, 2012 on "Makuake", a service to support and purchase atarashii things and experiences.

https://www.makuake.com/project/bolere/

About the new brand "BOLERE

BOLERE is a brand that will be planned mainly by current students around 20 years old.

The theme of the brand is "the woman that 20-year-olds aspire to be.

The brand embodies the image of the woman that young people imagine their future and want to be.

BOLERE

Brand concept

The main target is working women around 30 years old.

The brand pursues original designs that are made in Japan and specialize in high-quality products that mature women with a solid core would want to wear.

Price range

Pleated blouse, price 36,000 yen

Brand Launch

The brand was launched on September 20, 2012 on "Makuake," a challenge support purchase site. The early bird discount, which will be available for a limited time, will be offered at 18,000 yen, 50% off the list price.

https://www.makuake.com/project/bolere/

The brand ambassadors selected from the main target group will incorporate their real opinions into the product planning, which will be combined with the unique ideas of students.

We will continue to recruit ambassadors to develop the brand in the future.

Discussion

■Background of the Project

In today's apparel industry, it is said that it is difficult for young designers to take root.

This is due to the market where imitations of each other's designs are rampant, designs are disregarded, and only similar products stand in a row.

This is a market where designers are not valued for their "originality," and as a result, they do not find satisfaction in their work.

We hope that students will use this project to learn how to lead a rich life, and that the number of brands that highlight design and designers will increase in the world.

Future Development

After the release of the brand through "Makuake," a service that supports and purchases atarashii things and experiences, we plan to invite new students to participate in the next season's project. Through this project, we plan to promote Osaka, our hometown, as well as strengthen sustainable initiatives in cooperation with production areas in other parts of Japan.

Ultimately, our goal is to continue this industry-academia collaboration project so that as many students as possible will go on to become active members of the next generation.

Drawing

■ Industry-University Collaborative Project "WORKTRIAL

WORKTRIAL" is a project that allows students to learn practical operations from planning to production as a "brand directed by fashion students," targeting "women who 20-year-olds aspire to be like.

The finished products will be actually sold in an e-commerce store.

https://next-stage.jpn.com/internship/

Makuake" is a service to support and purchase atarashii things and experiences.

Makuake" is a service that supports and purchases atarasive products and experiences with the vision of "realizing a world where what should be born is born, what should be spread is spread, and what should be left behind is left behind. In addition to being used by businesses throughout Japan in cooperation with more than 100 financial institutions nationwide, Makuake also works with distribution partners in Japan and overseas to support the expansion of businesses even after the completion of a project.

URL: https://www.makuake.com/

■Company Profile

Company name: NextStage Inc.

Representative Director: Katsunori Tadami

Head office: SD Semba Bldg. 4F, 2-1-10 Kitakyuhoji-cho, Chuo-ku, Osaka-shi, Osaka 541-0057, Japan

URL : https://next-stage.jpn.com/

Year of establishment: 2011

Capital: 5,300,000 yen

Business description: E-commerce business, OEM business