≪Orefice offers 13 items of natural diamond K18 jewelry with the same quality and service. up to 21% discount on 13 natural diamond K18 jewelry items!

Jewelry Studio Orefice Co. (Location: Minato-ku, Tokyo; President: Makoto Nakamura) has reduced the prices of 13 of its K18 (18k gold)/platinum jewelry products by up to 21%, effective November 8, 2023.

Price Revisions to Make Authentic Jewelry More Affordable

In April of this year, we reduced the prices of some of our single diamond necklaces (32 products in total), one of our signature products, by up to 34%.

Click here to see the previous press release.

Notice of Price Reduction

Jewelry Studio Orefice revised the prices of some of its single diamond necklaces by up to 34%.

https://wp.orefice.jp/press/42405/

We revised the price in April this year as well.

This time, we will reduce the prices of eternity rings and single diamond jewelry (bracelets and chain rings), which are also Orefice's signature products, by up to 21%.

Price List

Products covered (1)

From top left

K18/Pt "Tenel half eternity" ring: 50,380 yen → 39,600 yen

https://www.orefice.jp/products/detail.php?product_id=1054

K18/Pt "Tenel Full Eternity" ring 79,200 yen → 68,200 yen

https://www.orefice.jp/products/detail.php?product_id=1053

K18/Pt "Full Eternity" ring (-1 to 7) 79,200 yen → 64,900 yen

K18/Pt "Full Eternity" rings (sizes 8-16): 84,150 yen → 69,300 yen

https://www.orefice.jp/products/detail.php?product_id=113

K18/Pt "Half Eternity" ring 60,500 yen → 49,500 yen

https://www.orefice.jp/products/detail.php?product_id=98

Target products (2)

From top left

K18 "V-shaped half eternity" ring: 53,680 yen → 44,000 yen

https://www.orefice.jp/products/detail.php?product_id=993

K18 "Diamond Nude" chain ring 39,600 yen → 35,200 yen

https://www.orefice.jp/products/detail.php?product_id=105

Pt "Diamond SI platinum nude" chain ring 42,900 yen → 35,200 yen

https://www.orefice.jp/products/detail.php?product_id=951

K18/Pt "Pico" chain ring 40,370 yen → 31,900 yen

https://www.orefice.jp/products/detail.php?product_id=966

Target products (3)

From top left

K18/Pt "Sara" chain ring: 35,420 yen → 29,700 yen

https://www.orefice.jp/products/detail.php?product_id=965

K18 "Diamond Nude" bracelet: ¥40,590 → ¥35,200

https://www.orefice.jp/products/detail.php?product_id=138"

Pt "Diamond SI platinum nude" bracelet 40,590 yen → 35,200 yen

https://www.orefice.jp/products/detail.php?product_id=959

K18/Pt "Micro nude" bracelet 21,230 yen → 19,800 yen

https://www.orefice.jp/products/detail.php?product_id=843

All prices include tax.

As before, there will be no change in quality or service as a result of the price revisions.

Based on the corporate philosophy of "We want to be someone who loves jewelry as much as you do and can talk about it together," Orefice will continue to offer beautiful jewelry made of K18 (18k gold)/platinum and natural diamonds (G color / SI class / Good cut or better).

There will be no change in quality or service as a result of the price revision.

Since its establishment, Orefice has been selling high quality jewelry at low prices by reducing procurement costs through the elimination of intermediary suppliers.

It has been very difficult to make such a drastic price cut in the midst of soaring raw material and transportation costs, but at Orefice, whose mission is to increase the number of "jewelry lovers" as many as possible, we place the highest priority on making our customers happy.

Continuing from the last time, the price reductions are targeted at items that are perfect for first-time jewelry buyers.

All of us sincerely hope that the price revisions will help increase the number of people who are interested in jewelry, even if only a little.

We hope you will take this opportunity to enjoy the sparkle of Orefice jewelry.

Perfect items for first-time jewelry buyers

From top left

K18 "Full Eternity" ring: 79,200 yen → 64,900 yen (from November 8, 2023)

K18 "Diamond Mezzo" necklace: 63,800 yen → 44,880 yen (from April 27, 2023)

K18 "Diamond Nude" bracelet: 40,590 yen → 35,200 yen (from November 8, 2023)

From ◆Makoto Nakamura, President and Representative Director of Orefice Corporation

In April, we lowered the prices of our necklaces simultaneously, and today we are pleased to announce that in addition to that, we will be offering up to 21% off the prices of single diamond products in chain rings and bracelets, as well as some eternity rings.

On April 27 of this year, amidst the rapid rise in the gold market, we felt a sense of crisis that customers were turning away from 18k gold, so we set prices that first-time buyers of 18k gold and diamond products would be willing to pay for 32 single diamond necklace products, which are chosen as entry-level products, and reduced the prices by up to 32%. The price was reduced by up to 32%.

The story of how we positioned these products as trial products of Orefice, hoping that people would first pick them up and experience K18 products without regard to profit, can be found in this article*.

*The price of jewelry and its value | Jewelry Atelier Orefice -Jewelry Atelier Orefice-

https://wp.orefice.jp/shacho_voice/42379/

◆Gold market further price hikes and the shift away from 18k gold

The price of gold, which reached an all-time high in April, has continued to rise since then and is now at a tremendously high price of more than 10,000 yen per gram including tax. When considering 18k gold used as a material, it was 6,000 yen per gram in April 2023, but in November 2023, it exceeded 7,000 yen per gram. White gold, which has a high palladium content, is nearly 8,000 yen per gram.

Foreign brand products have also seen large price hikes across the board due to the exchange rate and soaring gold prices, and domestic jewelry makers are shifting to 10k gold as their main product line.

In Japan, where salary hikes have not kept pace with rising prices, 18k gold products are likely to become a luxury item.

◆I want you to see, touch, and experience

Orefice's products are made of 18k gold (75% gold, 25% each of silver and copper) and 950 platinum, and diamonds are SI or better Good cut or better, a quality that we have maintained since our establishment. Although there have been some changes in chains and end plates due to a change in parts manufacturers, there have been no design changes to reduce weight.

The products that we have decided to lower the price this time are also the standard items in the Orefice line.

We are sure that you will be pleased with the ease of use of the eternity ring and the comfort of the chain ring as your first piece of jewelry.

◆Commitment to make your purchase with peace of mind

We are committed to providing our customers with a safe and secure shopping experience, and we offer a return policy for all in-stock items. If you are not satisfied with the shine or quality of the product, you may return it. If you have any questions about the quality of our products, please contact our customer support.

We understand that many people have difficulty placing an order for made-to-order items because they cannot be returned. We are considering a service that allows customers to check the quality of products in advance. We will let you know when we have a better idea of what to expect. Please stay tuned.

About Orefice

Orefice (Jewelry Studio Orefice Co., Ltd.) is a Japanese jewelry brand. Orefice is a Japanese jewelry brand that focuses on high quality jewelry made exclusively from 18k gold and platinum. All diamonds are selected by GIA GG certified appraisers.

Single diamond necklaces are the most popular products, and the company offers a wide range of about 70 types of products to meet various customers' needs. The company also offers a wide variety of delicate designs, including pavé, which uses microscope setting, a technique that uses a microscope to hold tiny diamonds in place.

The company believes that jewelry enriches daily life, and aims to provide high-quality, comfortable products that can be used for 10 years to come.

History of the brand

In 2009, the brand was launched as a unique brand from a company mainly engaged in OEM/ODM business, with the desire to deliver products of reliable quality at reasonable prices to a large number of customers. The company opens a store and an official online store in Togoshi Ginza. The "Regatura" series, designed to resemble a three-dimensional ribbon, and the "Nude" series, a simple single diamond necklace with a covered ring clasp, were launched and became popular products.

In 2016, the company relocated to Minami Aoyama and opened its current Omotesando store.

In 2019, the company jointly developed products with Seibido Pearl. In the same year, for Christmas, the company launched a series of colored stones from the world's best polishing workshop "HC ARNOLDI", commonly known as "German Cut" colored stones series.

◆Official online store : https://www.orefice.jp/

◆Official X : https://twitter.com/oreficeorefice

◆Official Instagram : https://www.instagram.com/orefice.jewelry/

◆Official YouTube channel: https://www.youtube.com/channel/UCoq3heCDEiHi6xoU2b0rYfA

For customer inquiries regarding this article, please contact

Jewelry Studio Orefice Co.

TEL ： 03-6721-0457(Phone hours: 11:00-18:00)

MAIL : support@orefice.jp

Inquiry form: https://www.orefice.jp/contact/