STI-IR's 360-degree bristle toothbrush is featured in the Royal College of Nursing Report! Re-emerging in the medical and nursing field in the UK

2023.12.05 10:00

株式会社STI-IR(スティアー)

Royal College of Nursing mentioned 360 degree bristle toothbrush which made by STI-IR Corporation which is a company that plans, develops, manufactures, and sells daily necessities. (Head office: Higashi Osaka City, Osaka; Representative Director: Maki Higuchi) They introduced it by "Mouth Care during End of Life Care (Keeping the Mouth Clean, Moist and Comfortable)" published by the Royal College of Nursing in the U.K. The article is part of a series of articles published by the Royal College of Nursing.

(UK government notice) The "360-degree bristle toothbrush" was the focus of attention as a measure to improve the serious risk of improper use of oral swabs (oral care brushes), which the NHS (National Health Service) has been alerting people to since 2008.

In addition, in September 2015, the Insurance Education Board of England banned the use of oral swabs in hospitals and long-term care facilities after publishing data showing "800 incidents related to the use of oral swabs / 1 fatality".

From the Dental Consulting --Knowledge Oral Health Care-- website

Mouth care swabs (oral swabs) have been placed on medical device alert (MDA/2012/020) and banned in Wales after a fatal incident occurred when the sponge head detached in a patient's mouth.

Royal College of Nursing publication: Mouth Care during End of Life Care (Keeping the Mouth Clean, Moist and Comfortable) introduced a recommendation for 360-degree bristle toothbrushes. The report is published by Royal College of Nursing, UK.

Royal College of Nursing Report Cover

Royal College of Nursing Report

NHS

＜360-degree bristle toothbrushes in the U.K. are sold under the "oralieve" brand.

Initially, the 360-degree bristle toothbrush from a Japanese manufacturer was launched in 2015 as a rare toothbrush with 360-degree bristles.

The number of toothbrushes sold was approximately 2,000 per year until 2019, but sales have rapidly increased since 2020, exceeding 100,000 in 2022, and as of November 2023, the number of toothbrushes sold is close to 200,000.

Children's toothbrushes are also on the rise, with 350,000 units expected in 2024.

Disposable Oral Care Brush

Toothbrush image

UK OEM Adult

U.K. OEM for children

Future Development

Preparation for sales to general consumers in the U.K. by oralieve.

Global sales expansion by oralieve, mainly in English-speaking countries.

　U.S. Australia Middle East (GCC)

360-degree bristle toothbrush electric model added in the U.K.

Portable 360-degree bristle toothbrush to be launched next spring (in Japan)

Character model of 360-degree bristle toothbrush, electric model, to be released next spring (in Japan)

Verification of "performance" and "effectiveness" of the 360-degree bristle toothbrush was conducted in cooperation with a medical institution.

Our URL: https://www.sti-ir.com/

User Image

360-degree bristle toothbrush How to brush

STI-IR's 360-degree bristle toothbrush is the world's first 360-degree omni-directional toothbrush and has been used by users not only in Japan but also all over the world since its launch in 2004. The patented "Folded Brush Manufacturing Method" has made it a 360-degree bristle toothbrush that is firmly fixed in place and does not rotate. This next-generation toothbrush was made possible by technology cultivated in Higashi-Osaka, Osaka's proud manufacturing town.

As of May 2022, the total number of units sold has exceeded 25 million.

<Reviews from users:*You can also check it from our website (Moratame, a word-of-mouth site)>.

◎I was nervous about using it for the first time, but it is comfortable to use and I feel like I can brush better than usual.

It is soft and easy to brush. I can polish even the smallest of areas.

◎I have never used anything like it before and it is easy to brush with! No matter how I hold it, the tip of the bristles hit my teeth, so I feel like I have less leftover toothpaste. It is convenient for me because I am clumsy.

◎First time to brush with this product! It is easy to brush because it is a brush wherever you hold it!

◎It was easy to brush and use. My children are happy that their teeth are now smooth. It was easy to finish brushing.

◎Easy to use. Gently brushes gums.

◎Brushes clean with just a light brushing. Brushes much better than regular toothbrushes.

◎The brush is soft and has a lot of volume. It is gentle and comfortable to use without hurting the gums. And because the shape of the teeth is round, I was worried about leaving residue, but it brushes clean and refreshes my teeth.

The 360-degree bristle toothbrush can be said to be an effective toothbrush for "cavity and gum disease prevention" for men and women of all ages as a high-performance product that enables anyone to easily, safely, and effectively perform oral care.

Main features: (Common to both adult and baby toothbrushes)

(1) Low price is realized by manufacturing from mechanical parts by our own patented technology and in-house production.

(2) The 360-degree bristles make it easy for anyone to practice the "bath method" without worrying about the angle of the brush. No need to change the brush because there is no directionality.

Correct toothbrushing method Bath method explanation

Toothbrush Features

(3) 15-20 times more bristles than a regular toothbrush! Plaque removal rate is 98.4%! (*Test results by a third-party organization)

(4) 0.08mm (0.06mm) soft ultra-fine bristles fit uneven surfaces.

(5) Unique processing technology makes the tips of the bristles gentle to gums. (5) Unique processing technology makes the tips of the bristles gentle to gums, allowing care of the entire mouth, and is well received by those with "hypersensitivity" who feel no discomfort.

360-degree bristles with rounded tips

(6) All resin bristles can be disinfected with chlorine.

(7) Can also be used as a tongue cleaner.

<360-degree bristle toothbrush Clinical research data was introduced by a dentist.

Author: Dentist Tatsuhiro Umeda Published by Jiyuukokumin-sha, Inc! Zuborra toothbrushing" introduces various effects of the 360-degree bristle toothbrush.