Contact debut is becoming younger and younger every year! About 50% of children make their debut in elementary and junior high school! Survey also reveals positive changes in the children's own feelings

Eye City, a contact lens specialty store operated by HOYA Corporation Eye Care Company (Division Location: Nakano-ku, Tokyo), is celebrating its 50th anniversary this year. We have been supporting the contact life of many people through the sale of contact lenses, with the health of our customers' eyes as our top priority.

In this milestone year, we conducted a survey on contact lens use mainly among elementary and junior high school students, based on our desire to continue to protect the eye health of the children who will lead the next generation. The results of the survey revealed that the age of contact lens debut has been getting younger in recent years, and that many children who use contact lenses show positive changes in their feelings, such as becoming more self-confident, cheerful, and active.

Survey Topics

The age of contact lens debut is getting younger every year!

Among current teenage users, about 50% made their debut in elementary and junior high school.

Compared between those in their 40s and teens (15-19 years old), the number of "elementary school debutants" is approximately 1.8 times higher!

About 40% of children who used contact lenses experienced a positive change of mind.

<Survey Summary

Target ： Men and women nationwide (elementary school students-49 years old) who use contacts.

　　　　　　Parents of elementary and junior high school students responded by proxy.

Survey format: Internet survey

Number of respondents: 1,000

Survey period: November 14-17, 2023

Survey organization ： Neo Marketing Co.

Among current teenage users, about 50% made their debut in elementary and junior high school.

　Contact lens debut is becoming younger every year! Debut among elementary and junior high school students is on the increase.

When asked about the starting age of contact lens use, about 50% of current teenage users (15-19 years old) made their contact lens debut in elementary or junior high school.

We also extracted only those who answered that they started using contacts when they were between the ages of "elementary school and 19," and compared the composition by age group. As a result, the younger the age group, the more likely they were to have started using contacts when they were in elementary or junior high school, indicating a trend toward "younger age" of contact lens debut. Furthermore, those who are currently in their teens (15-19 years old) were about 1.8 times more likely than those in their 40s to have made their contact lens debut in elementary school, indicating that the number of elementary school debutants is also on the rise.

Survey Graph (1)

*In order to make appropriate comparisons, we extracted responses from each age group that started contact lens use between the ages of "elementary school and 19," and posted the percentage of that composition.

About 40% of elementary and junior high school students experienced a positive change of mind after their debut in contact lenses!

　Children themselves, more than their parents, felt "more motivated and eager to participate in club activities and extracurricular activities.

We surveyed elementary and junior high school children who use contacts and their parents to find out what was good about using contacts. About 40% of the elementary and junior high school students who use contacts responded that their use of contacts had changed their internal feelings by making them "more cheerful, more active, and more sociable.

In addition, the percentage of responses from the children themselves was higher than that of their parents for the item "I am more motivated to participate in club activities and club activities," indicating that the children themselves felt more motivated and inspired than their parents did. It can be inferred that the children's increased motivation is due to the fact that they are able to see more clearly and move their bodies more freely through the use of contact lenses.

Survey Graph (2)

Cost and daily care and maintenance are concerns for children after their contact lens debut.

　As the "younger age" of debut contact lens wearers continues to increase, regular eye examinations and daily care are becoming more and more important,

　As the "younger age" of debut contact wearers continues, regular eye examinations and understanding of the correct use and selection of contacts are becoming increasingly important.

On the other hand, this survey also looked at the negative aspects of using contacts. Both elementary and junior high school children and their parents gave high scores for the cost of contacts, as well as the hassle and trouble involved in daily care. Although there is no age limit for contact lens use*, contact lenses are considered "highly controlled medical devices. With the trend toward younger children making their contact lens debut, we believe that regular eye examinations and an understanding of the correct use and selection of contact lenses will become increasingly important for children who use contact lenses.

Contact lenses require a prescription from an ophthalmologist (written instructions, etc.).

Survey Graph (3)

New WebCM "Let's make the most of the moment" to commemorate the 50th anniversary of Ai-City Outline

Captured image (1)

Title : "Let's make the best of the moment" Children are giving it their all

Start of airing : December 7, 2023 (Thursday)

Special website: https://www.eyecity.jp/lp/ec50th/

YouTube URL: https://youtu.be/6NaMzsbTH54

＜Story / Highlights

Eye City, which is celebrating its 50th anniversary, supports the contact lens debut of children who will lead the next generation.

Under the theme of "Let's make the most of the moment," the WebCM depicts real children who are giving their all to what they want to do and what they like to do.

The film features children in cheerleading, athletics, guitar, gymnastics, and other sports and hobbies that they are actually engaged in, and they give their all to them. Focuses on the children's lively expressions and straight eyes as they do their best to do what they want to do and what they like to do, even more so after their contact debut.

＜Captured images (1)

Captured image (2)

■About the 40% off campaign

Starting on November 1, 2023 (Wed.), a campaign offering a 40% discount off the retail price (excluding tax) is being offered to customers who purchase eligible disposable lenses for the first time at Eye City.

Period: Wednesday, November 1, 2023 - last business day of December

Description: If you are a first time customer of Eye City, you can get 40% off the price of disposable lenses at

　　　40% off the in-store price (excluding tax).

5% off the in-store price (excluding tax) at the Hiroshima Hondori Store, EKICITY Hiroshima Store, AEON MALL Hiroshima Fuchu Store, Youme Town Hatsukaichi Store and Shin-Shizuoka Senova Store.

Applicable to customers who purchase eligible lenses for the first time at Ai-City.

Lenses not covered by the discount are 25% off the in-store price (excluding tax), and care products are 10% off.

Cannot be used in conjunction with other discounts or services.

*Not applicable for "I want it when I want it," "Otoku regular delivery," and "flat-rate plans.

This campaign is subject to change or end without notice. Please note that this campaign is subject to change or termination without prior notice.

Campaign website: https://www.eyecity.jp/campaign/2023november/

Poster

HOYA Corporation Eye Care Company

Corporate Logo

Eye Care Company is one of the core businesses of HOYA Corporation, which has a large number of top-class domestic and overseas market shares in the fields of "Life Care" and "Information and Communication", and operates the contact lens specialty store "Eye City". Based on the solid management foundation of HOYA Corporation, one of the world's leading companies, Eye Care Company is achieving both steady growth and taking on great challenges.

■Company Profile

Company Name/Division Name: HOYA Corporation Eye Care Company

Location: Nakano Central Park South 6F, 4-10-2 Nakano, Nakano-ku, Tokyo

Business description: Sales of contact lenses and contact lens accessories

Number of Eye City stores : 364 (as of December 1, 2023)

URL : https://www.eyecity.jp/