Hyogo Manufacturing Company Sanyo Kogyo Advances to NIKKEI Company Song Contest Finals with "3400 Nyuton Sanyo Industry, a manufacturing company in Hyogo Prefecture, advances to the finals of the NIKKEI company song contest with its song "3400 Nyuton. 　～The company is aiming for victory in its third attempt at the finals!

2023.12.13 10:00

三陽工業株式会社

Sanyo Industry Co. (Head office: Akashi, Hyogo, Japan; hereinafter referred to as "Sanyo Kogyo") has been selected to participate in the NIKKEI Company Song Contest 2024 Final to be held at Tachikawa Stage Garden on January 24, 2024 (Wednesday), sponsored by Nikkei Inc. This is the third time for the contestants to advance to the finals. We would like to inform you about our reasons and thoughts to win the NIKKEI company song contest with Sanyo Kogyo's vocaloid company song "3400 Nyuton".

3400 Nyuton 2024 Ver.

Sanyo Industry's vision is to "energize manufacturing sites in Japan. We decided to start by energizing our employees, so we renewed our company song in 2022 with a vocaloid song that defies common sense. The company song is originally intended to share the company's philosophy and raise employees' awareness, and is a tool to "energize" employees. However, we wanted to use the characteristics of the Vocaloid company song to "deliver energy to people other than employees". We believe that bringing energy to many people, regardless of industry or sector, is a shortcut to achieving our vision. Winning the "NIKKEI Company Song Contest 2024" will be a big first step toward that goal.

Outline of NIKKEI Company Song Contest 2024

Sponsor: Nikkei Inc.

Schedule ： Final Round: Wednesday, January 24, 2024 at Tachikawa Stage Garden

Schedule: January 24, 2024 (Wed.) at Tachikawa Stage Garden ・Official Information: https://shaka.nikkei.co.jp/

Judging Criteria: 1. whether you can feel the employees' (members') love for the music 2. whether you can feel the company's (organization's) love for the music

　　　　　　　　 2. whether the message of the company (organization) is conveyed

　　　　　　　　 (3) Does the music resonate with the heart?

　　　　　　　　 4. does it inspire economic activities of any organization, not just companies?

Third attempt at the finals

Sanyo Industry has entered the NIKKEI company song contest since 2020. This is our fourth entry and third time in the finals. The "Vocaloid Company Song 3400 Nyuton" overturned the conventional wisdom of company songs. Employees say it "cheers them up" and "I listen to it every morning," and of course, we have received many comments from our employees who entered the "Vocaloid Company Song Contest 2023" hosted by Sanyo Kogyo in June this year. We have also received the following comments from the participants in the "Vocaloid Company Song Contest 2023" held by Sanyo Kogyo in June this year.

The company song is very catchy and catchy. The song was very catchy, easy to remember, and fun for both the singers and listeners.

I loved the phrase "tsutsuura la la la la la la" in the song.

It was a very nice company song, and I loved the phrasing of the "tsutsuurararararara" part of the song. I also felt energized when I sang it, so I thought it would be a song that would reach not only employees but also many other people!

A company song literally means a "company song" and is meant to cheer up employees, but we are confident that the "Vocaloid company song 3400 Nyuton" will be able to deliver energy to more than just employees. By winning the NIKKEI Company Song Contest 2024, we hope to make "Vocaloid Company Song 3400 Nyuton" known to many more people and make it a song that will bring energy to the company. We will challenge the third final with the wishes of many people on board!

Sanyo Kogyo's Vocaloid Company Song Contest 2024

We are not only entering the NIKKEI company song contest in order to cheer up many people with "Vocaloid company song 3400 Nyutton. The "Vocaloid Company Song Contest" was originally scheduled to be held only once, but we have decided to hold it for the second time in 2024, and the entry period is now underway. We believe that this contest will not only "deliver energy" but also encourage the activities of all those who love to sing. This is an unusual singing contest held by a manufacturing company. The unorthodox nature of this contest is an indication that we are serious about it. We are sincerely looking forward to "3400 Nyutton," a contest filled with the thoughts and feelings of each and every one of you.