The "Founded Nohbi," the origin of fresh bread, won the highest evaluation at the "Japan Food Selection! The "Japan Food Selection" awarded the Grand Prix, the highest evaluation!

We are pleased to announce that "Founding Noogami", sold by the premium "fresh" bread specialty store "Noogami" ("Noogami"), has won the Grand Prix in the Japan Food Selection for December 2023.

Founder's Noogami 1

Grand Prix Medal Data December 2023

The Japan Food Selection is a food fair organized by the Japan Food Analysts Association to improve food quality. As a result of strict judging, our "Founder's Noogami" was selected as the Grand Prix in December 2023.

Comments from the judging committee

The dough is fine and moist, and has an exquisite texture with a glutinous feeling.

The subtle sweetness and flavor are very good. You can enjoy it without any dipping sauce.

The ear part is soft, and the inside is fluffy and moist.

The brand name is strong and the taste is stable. The taste and texture will not betray your expectations.

Pioneer in establishing the category of high-end fresh bread.

No eggs or synthetic preservatives are used, so anyone can enjoy its delicious taste. It is also appreciated as a gift.

Lightly toasted, the outside is soft and crispy, while the inside is soft and chewy, giving it a different appeal.

Since its establishment in 2013, "Founded No-Gami" has been "the origin of No-Gami = the origin of fresh bread. It was born out of the desire to "provide everyone, young and old, male and female, with bread that is soft all the way to the ear." The product was born out of the desire to "give everyone, young and old, men and women, the chance to enjoy soft bread right up to the edge. The product is not only delicious when eaten fresh as it is, but also has an aroma when baked, and is so soft that it melts right up to the ears. We hope that more people will take this opportunity to enjoy it.

<Founder's Noogami Product Characteristics

(1) No eggs are used.

(2) 100% Canadian wheat is used.

(3) No synthetic preservatives are used.

(4) Contains 0g trans fatty acid per 100g (based on Consumer Affairs Agency guidelines)

(5) Carefully baked one by one by artisans.

Product name: High-grade "raw" bread "Founded No-Gami

Retail price: 1 loaf size 550 yen (tax included)

　　　　　2 loaf size: 1,000 yen (tax included)

Kakusei Nogami 2

Honey is used as an ingredient.

Contains wheat, milk, and soybeans among the 28 allergenic ingredients.

About "Nogami

Established in 2013, "Nogami" specializes in high-grade "fresh" bread and has 118 stores in Japan (as of November 30, 2023). Since its establishment, as a pioneer in the high-end "fresh" bread market, the company has been delivering the unique and authentic taste of its bread to many customers by pursuing "softness," "fineness," "sweetness," and "aroma," with a texture and flavor that cannot be found anywhere else, by being particular about the ingredients used and the manufacturing process. Our artisans continue to meticulously review ingredients and production methods, and we will continue to strive for the "ultimate bread" that everyone, from children to the elderly, can enjoy right down to the crust.

What is the Japan Food Selection?

The Japan Food Selection is a system that evaluates and certifies authentic foods and ingredients that are original to Japan. It is the world's first evaluation and certification system for food products and food ingredients that takes into consideration the delicate taste, preference, sensitivity, and food culture of the Japanese people. 23,000 qualified food analysts, who are consumers with professional knowledge, are involved in the evaluation process.

Food analysts are qualified individuals who have studied a wide range of food information, from what constitutes "deliciousness" to the origins of chopsticks, seasonal ingredients, table manners, etc., and have passed a rigorous certification examination.

The judging committee, led by these "food information" experts, determines the Grand Prix, Gold, Silver, Bronze, and Encouragement Prizes through five stages: document review, questionnaire survey, first screening (tasting), second screening (tasting), and final screening (tasting). This is an epoch-making product evaluation system that realizes the two evaluation axes of "consumer-oriented evaluation" and "evaluation by food experts" at a high level.

Food Analysts Association of Japan

The Japan Food Analysts Association aims to certify and train food analysts(R) who have acquired a wide range of knowledge and education related to "food," with a focus on food and food culture.

The association was established with the aim of producing human resources who can understand messages from restaurants and producers with appreciation and respect for them, and who can enlighten people with a high awareness of food culture from the user's perspective.

Nogami's website: https://nogaminopan.com/

Store information: https://nogaminopan.com/shop_list/

Official Instagram ： https://www.instagram.com/nogami_official/

　　　　　　　　　　　Official Instagram ： @nogami_official

Official YouTube ： https://www.youtube.com/channel/UCU_wWX8-y13mxZTu_Oak3xA

Official X (former Twitter) : https://twitter.com/nogamibread

Official online store : https://nogami.take-eats.jp/