An industry first! An unlikely new Hakata specialty, The new and unlikely Hakata specialty, pressed sushi with squid and mentaiko (cod roe), is now on sale at two directly-managed stores.

2023.12.22 12:45

株式会社ふくや

Ajino Mentaiko Fukuya will start pre-sales of a new Hakata specialty, "Ikasu! Mentaizushi", a new Hakata specialty that combines squid and cod roe, will be on sale at two directly managed stores (Fukuoka Airport Store and Hakata Daytos Store) from December 23, 2023.

This is the industry's first commercialization of pressed sushi combining squid and mentaiko (cod roe). The sweetness of squid and the spiciness of mentaiko (spicy cod roe) are combined to create an exquisite taste.

The lineup includes two types: a ready-to-eat type that can be eaten immediately as a gourmet travel food during a trip, and a frozen type that can be enjoyed at home. A new specialty of Hakata, which did not seem to exist before.

An industry first: As a general retail product sold by a mentaiko manufacturer (according to our own research). (According to our own research).

Pre-sale: "Ready-to-eat type" only. Frozen type will be available from January onward.

Hakata's new specialty "Ikaasu! Mentai Sushi

＜Characteristics and specialties

Mentaiko (cod roe)

Mentaiko is a newly developed mentaiko grain that is designed to be compatible with squid and vinegared rice. A large amount of mentaiko specially designed for oshizushi is used, which has a more prominent grain than regular mentaiko.

Squid

Yarika" squid, which is characterized by its strong sweetness, is used. To bring out the flavor and make it easier to eat, a "hidden knife" is used to cut into the squid.

Taste

The use of sesame oil and Japanese shiso leaves gives the dish a refreshing yet exquisite taste, with a lingering sweetness from the squid and a pungent aftertaste from the cod roe.

Texture

Unlike ordinary pressed sushi, the texture of this product is fluffy because it is produced in a special container designed to prevent too much pressure from being exerted on the ingredients and rice.

Plenty of mentaiko (cod roe)

<Two types to suit different eating occasions

(Ready-to-eat type)

Chopsticks, hand towel, soy sauce, and gari (pickled ginger) are included, and the sushi is cut into bite-size pieces, so you can enjoy it immediately on the plane, in the car, or at the hotel where you are staying during your trip. The soy sauce is a sweet soy sauce unique to Kyushu. It is truly a new specialty of Hakata's travel gourmet cuisine, which will add one or two more layers of enjoyment to your trip.

(Frozen type)

You can defrost it in a microwave oven or with warm water (lukewarm water), so you can enjoy the new Hakata specialty at home at any time. The container is equipped with a guide to help you cut the fish into pieces, which can be easily cut by simply inserting a knife along the container.

In addition, instead of soy sauce, the frozen type comes with a small bag of "Aji no Mentaida Tare," a unique Hakata sauce with umami spicy soy sauce. The sweet and spicy sauce is a perfect match for the soy sauce, giving it a delicious taste different from soy sauce.

What is Aji no Mentaida Tare?

https://www.fukuya.com/lp/fukuya_choumiryou/itempage/mentaitare/

Aji no Mentaida Tare is an all-purpose sauce made by blending mentaiko seasoning, which is packed with the spiciness of chili peppers and the flavor of cod roe, with several kinds of soy sauce and flavorful sesame seeds.

Visual image

＜Package visual design

The design, which features a full-page, high-impact Yarika squid with red dots that resemble mentaiko (spicy cod roe) grains, was created by illustrator Kozy Tomato.

Kozy Tomato also designed "Fukuya Rusk Mentai Flavor," which won the Confectionery Packaging Category Award at the 2022 Japan Packaging Contest.

https://www.fukuya.com/product/item1648/