25th anniversary of the establishment of the brand "Matsuyoi Waiting for You", a brand of accessories The new luxury jewelry line "GRACE", which focuses on Japanese jewelry materials and traditional craftsmanship, is now available! The new luxury jewelry line "GRACE" is launched, focusing on Japanese jewelry materials and traditional craftsmanship! April 2024: Pre-sale starts at Isetan Shinjuku Store.

Matsuyoi Waiting Yoi, an accessory brand operated by Matsunami Corporation (Head office: Takamatsu City, Kagawa Prefecture; Representative Director: Yukiko Harada), will launch a luxury jewelry line "GRACE" created from Japanese jewelry materials such as coral, jade and pearls using traditional Japanese craft techniques.

The line will go on sale first at Isetan Shinjuku in April 2024, followed by sequential sales at department stores nationwide.

Matsuyoi Waiting Yoi" https://matsuyoi-jp.com

Matsuyoi's new luxury line "GRACE" ring

Matsuyoi has teamed up with craftsmen in regions where jewelry materials can be obtained to embody the story of Japan's natural materials. The first product is a ring.

Matsuyoi" has long produced jewelry that makes use of ancient Japanese natural materials such as coral, jade, and pearls, and has now teamed up with traditional craftspeople in the regions where the materials are harvested to create jewelry designs that embody the stories and ancient designs of the materials. The first of the series is a ring.

Grace" Itoigawa jade ring

Grace" jade chrysanthemum carved peach coral ring

Rings using "Rokanshi," a particularly rare type of Itoigawa jade, the national stone of Japan.

Itoigawa jade is famous in Japanese mythology and is the national stone of Japan. This ring is made of "Rokanshi," a particularly rare stone with a light, uniform color and high transparency. Itoigawa jade, which is hard and difficult to process, was made into a ring by a local jade processing craftsman in Itoigawa City, and was made to look like the Japanese design "chrysanthemum" watermark, "flower bud," and "bloom" in full bloom.

Itoigawa jade ring with chrysanthemum peephole (front)

Itoigawa jade ring with chrysanthemum peephole (back)

Itoigawa jade ring with chrysanthemum peephole (transparent)

Itoigawa jade ring with flower

Itoigawa jade ring with flower bud

Kochi peach coral ring with ancient technique and design

Coral has been prized as a guardian stone for women since ancient times, and has been loved as ornaments such as ornamental hairpins and obi clasps. We commissioned a flower carving craftsman in Kochi prefecture, a major production center of coral, to create a ring using "chrysanthemum carving" coral, which requires particularly high skills, with a "chrysanthemum openwork" base, which was often used for obi clips in the past.

Peach coral ring "Tama-Kiku" (front)

Peach coral ring "Tamakiku" (back)

Peach coral ring "Tamagiku" (front)

This is a special carrying pouch for the ring, made of the highest quality "8-dan satin" rug made by "Kano Ko" Nishijin textile company.

In order to make a carrying pouch suitable for Japanese jewelry, we used Nishijin brocade, which is the highest grade of Japanese textile, and "8-dan satin" rugs with its smoothness and vivid shades.

Nishijin brocade accessory pouch

Nishijin brocade accessory pouch (example of use)

Jewelry box in a paulownia wood box produced by a traditional craftsman to protect Japanese jewelry

A beautifully grained and lustrous paulownia wood box with a characteristic of protecting items inside from moisture was commissioned to Tsuneo Michiku, a traditional craftsman in Kagawa Prefecture, to produce a luxury jewelry box with a Sanada cord, which is also used for paulownia boxes for tea ceremony utensils and other items.

Paulownia Box with Sanada Cord 1

Paulownia Box with Sanada Cord 2

The product will be first sold at Isetan Shinjuku Store from April 2024, and will be exhibited and sold sequentially at department stores nationwide.

In addition to the ring, a necklace and earrings are currently being planned and will be exhibited and sold after April 2024.

Photo of the ring

GRACE" ring and package

Harada's comment on the launch

We are very grateful for the cooperation of craftsmen from all over Japan who work with jewelry materials to create "Japanese jewelry". One of the meanings of the word "GRACE" is "God's grace. We hope that through our accessories, you will be able to appreciate the beauty of Japanese natural materials, which are "God's grace," as well as the beauty of Japanese craft culture.

Yukiko Harada (Matsuyoi Waiting Yoi)

President of Matsunami Co., Ltd. and artist of the accessory brand "Matsuyoi Waiting Yoi.

She was raised by her father, an oil painter, and her mother, a seamstress of ready-to-wear clothing. Impressed by materials from Japan and abroad, she began to rediscover the beauty of Japanese culture, and later began learning tea ceremony, flower arrangement, Japanese dressmaking, and accessory making.

After moving to Takamatsu, she was inspired by the pearls cultivated in the calm Seto Inland Sea and the corals grown in the vast Pacific Ocean, and began to create original accessories using not only pearls and corals but also antique parts from home and abroad. She is passionate about creating one-of-a-kind accessories by infusing new sensibilities into the small parts and fabrics carefully crafted by artisans of yesteryear.

He also provides headdresses, corsages, and other decorative items to artists in a variety of genres.

■Company Profile - About "Matsuyoi Waiting Yoi

Yukiko Harada, president of Matsunami Co., Ltd. and artist of "Matsuyoi Waiting Yoi," creates accessories with a unique world view, combining Japanese kimono and antiques and vintage items purchased directly in Japan and abroad under the theme of "Japanese beauty.

In particular, in the past few years, she has focused on materials used in Japan since ancient times, using traditional Japanese crafts such as textiles from Kyo-tango and Nishijin-ori, Uwajima pearls from Ehime, and blood-red coral from Kochi, to create accessories with a strong fashion sense that differ from the traditional image of folk art, souvenirs, and jewelry, and have been exhibited in department stores in Tokyo and Osaka. The company's products are mainly exhibited in department stores in Tokyo and Osaka.

Trade name: Matsunami Co.

Location: 1126-49 Yashima Nishimachi, Takamatsu City, Kagawa Prefecture, 761-0113, Japan

Representative: Yukiko Harada, President

Establishment ： October, 2013

Business description: Manufacturing and sales of accessories and hair ornaments

URL ： https://matsuyoi-jp.com