New Release! A classic snack for the whole family. Delicious sweet potatoes! Sweet Potato Chips ～from "Hottoke-chi no Smile&" ~.

SooooS. Company, Inc. (Head office: Chuo-ku, Tokyo; Representative Director: Yuka Kimura), operator of the e-commerce shopping mall "SoooooS." for people- and eco-friendly living, has launched its own original brand "Smile&" with the title "Creating Smiles and Beyond. Smile&".has launched a new product, "Sweet Potato Chips" on Rakuten Ichiba and Amazon's Smile& (our official website) based on the company's original brand, "Smile&".

Smile& logo

Background of Development

Children want to eat the same foods as adults, but parents are concerned that "it may be a little too early to let them eat the same flavored foods as adults" or "I want to avoid too sweet foods. If I had the time, I would like to make my own food, but I can't right now. The experience of our staff members who were raising children led to the launch of this product.

Product Outline

These sweet potato chips have a crunchy, crispy texture and the gentle sweetness of sweet potatoes. We have reduced the amount of sugar and salt as much as possible without adding any unnecessary ingredients. You can enjoy the original taste of the ingredients. These chips are a must-have for everyone from children to adults.

Product Features

Smile& Sweet Potato Chips

Flavoring that makes the most of the original flavor of the ingredients

We have reduced the amount of sugar and salt as much as possible without adding any unnecessary ingredients. The simple seasoning allows you to enjoy the natural sweetness and umami of the sweet potato.

Product Contents

Crispy, crunchy, and chewy chips

A great snack for family gatherings, for children, for parties with children, or as a small souvenir. These chips are a favorite snack for everyone.

Sweet Potato (Musashi Kogane)

Made from "Musashi Kogane" sweet potatoes, which are known for their bright color and sweetness.

The sweet potato used is "Tomi no Kawagoe imo", which is said to be "better than chestnuts and 13 villages". We use "Musashi Kogane," a delicious sweet potato grown by the special cultivation methods of the "Musashino Nature Farm. You can enjoy the original taste of the ingredients nurtured by the power of nature.

Producer "Mr. Kotaro Takeda," who has inherited the history of the farm.

Musashino Nature Farm has been growing sweet potatoes for more than 320 years in the Kamitomi district of Miyoshi Town, Saitama Prefecture, commonly known as the "Imo Kaido" (potato road).

Mr. Takeda, the owner of the farm, has inherited this history and lovingly cultivates sweet potatoes. He also operates "OIMO Cafe" in various places in Tokyo, which is very popular on TV and SNS.

Mr. Kotaro Takeda, owner of Musashino Nature Farm

Sales start date: Mid-December 2023 (on Rakuten Ichiba "Hottoke-chi no Smile & (our official website)")

Rakuten Ichiba

https://item.rakuten.co.jp/yasashi-kurashi/pds1p/

Amazon

https://amzn.asia/d/iCnEE7v

Content ：100g

Ingredients : sweet potato (Saitama Prefecture), vegetable oil, sugar, salt

Storage method: Store at room temperature, away from direct sunlight, high temperature and humidity.

The factory where this product is manufactured produces products that contain wheat, peanuts, eggs, dairy ingredients, and shrimp, which are among the 8 specified raw materials.

When consuming, chew the product well to prevent cracks from damaging your mouth or choking your throat. When giving to small children in particular, please make sure a parent or guardian is nearby to watch over them.

Please consume as soon as possible after opening.

Sweet potatoes are an agricultural product, they may vary in shape, color, texture, etc. depending on when they are harvested.

About the brand "Smile&"

"Smile&" is a new brand for parents and children who want to create something together, learn something new, and make irreplaceable memories. Smile& is a brand that unleashes the heartfelt "fun! from the hearts of parents and children.

A smile connects people, enriches their hearts, and nurtures their compassion for society and nature. The best smile is our answer to the future.

I really want to spend a lot of time with my children. But we are limited in how much time we can spend with our children. We want to make the precious time we have with our children a time filled with smiles. We want to help you do that through our "Smile&" products. We hope that smiles will be linked to the future.

Smile& Home Page (Please click here for online store information)

https://smileand.jp

Official Instagram is here

https://www.instagram.com/smile_and_jp/

@smile_and_jp

■SoooooS. Company, Ltd.

<Business Description>

◎Planning and operation of "SooooooS.", an online shopping mall for social products (eco-friendly, eco-friendly, organic, fair trade, donated products, products rooted in local communities and traditions, etc.)

◎Planning, development, wholesale and retail of our own brand "Smile&".

◎Planning and sales of social products related goods (souvenirs, novelties, gifts, etc.)

Hakutsuru Building 3F, 5-12-5 Ginza, Chuo-ku, Tokyo, Japan

Representative Director Yuka Kimura