Sunline Inc. of Fishing Line, Sunline Announces "Angler's Ecology Angler's Ecology", an action policy for the preservation and restoration of the natural environment.

2024.01.18 10:00

株式会社サンライン

Sunline Inc. (1600-21 Kuga-machi, Iwakuni-shi, Yamaguchi, Japan; Representative Director: Ikuo Nakano), which manufactures and sells fishing lines domestically and internationally, has decided to establish "Angler's Ecology" as its activity policy to conserve and restore various fishing-related environments, and to promote activities to contribute to the conservation and restoration of the natural environment with its stakeholders. The company has decided to promote activities to contribute to the maintenance and restoration of the natural environment in cooperation with its stakeholders.

Through this initiative, Sunline is adding to the environmental beautification projects conducted by the Japan Fishing Promotion Association, the Japan Fishing Supplies Association, and other organizations and communities in which Sunline has participated based on its corporate philosophy, "Sunline will do its utmost to maintain and restore the natural environment," and is now working with Angler's Ecology ("A.E.") to promote environmental beautification projects. In addition to the environmental beautification projects conducted by the Japan Fishing Promotion Association, the Japan Fishing Industry Association, and other organizations and communities, Angler's Ecology ("A.E.") activities are aimed at further improving the results of these efforts.

Angler's Ecology Mark and Theme

Mark (white background)

Mark (black background)

Protecting angler's ecology, so that anglers can continue fishing.

global environment as well as enjoyable for all anglers.

Building an angler's ecosystem, that is Angler's Ecology.

■Cleanup Activities / Saturday, October 14, 2023, Suo Oshima Beach, Yamaguchi Prefecture, Japan

Coastal cleanup 1

Coastal Cleanup 2

Coastal cleanup 3

■Start of A.E. activities

We will exhibit at Japan's largest fishing events, "Fishing Festival 2024 (Yokohama)" and "Fishing Show OSAKA 2024 (Osaka)," which will be held in January and February 2024, and set up an A.E. corner in our booth to present our activity policy to visitors and media.

<Fishing Show Period

Fishing Festival 2024: January 19 (Fri.) - 21 (Sun.) at Pacifico Yokohama

Fishing Show OSAKA 2024: February 2 (Fri.)-4 (Sun.) at INTEX Osaka

General visitors are not allowed to enter on February 2 (Fri.) because it is a business meeting day for traders.

At the A.E. Corner, we will introduce our newly developed line made of biomass PE (polyethylene) resin, and distribute the line to those who respond to a questionnaire survey.

SUNLINE A.E. mark drawstring bags will be distributed to those who purchase catalogs at the venue. (3,000 bags are planned to be distributed.) ・A.E. stickers will be distributed to those who purchase the catalog.

A.E. stickers will be distributed at fishing shows, other events, and at retailers.

A.E. Activity Goals

＜Fishing line planning and production division

Start development of fishing lines using plant-derived and marine degradable raw materials by FY2024.

Achieve 30% of total sales of products with reduced environmental impact by FY2026.

Reduce the use of plastic by 50% by shifting to paper packages and packaging materials compliant with the FSC certification system by FY2026.

By FY2026, switch 100% of packaging materials to environmentally friendly plastic materials.

Recovery and reuse of thread reels in business-to-business transactions

New planning and development of fishing lines and accessories based on the A.E. policy

＜Public Relations and Field Activities

Publicize the A.E. Policy on the website, SNS, fishing tournaments, events, etc.

Planning and holding of fishing tournaments and events based on the A.E. Policy

Plan and organize environmental beautification activities such as waterfront cleanups and seabed cleanups.

By achieving these activity goals, we hope to contribute to the realization of carbon neutrality and reduce marine plastic waste emissions from fishing lines and packages from various angles.

Company Profile

Company name: Sunline Inc.

Representative: Ikuo Nakano, Representative Director

Location: 1600-21 Kuga-cho, Iwakuni-shi, Yamaguchi 742-0315

Establishment ： August 8, 1977

Business activities: Manufacture, processing, and sales of fishing lines for leisure, fishery, and commercial use

　　　　　 Manufacturing, processing and sales of monofilaments for industrial materials

　　　　　 Purchase and sale of various types of fishing tackle

　　　　　 Surface modification processing using atmospheric pressure plasma technology and sale of equipment

Capital ： 96 million yen

URL ： Corporate website https://sunline.co.jp/

For inquiries from customers regarding this matter, please contact