Sold out in just one hour! Emerging Japanese brand in its second year of operation and The "Ideal Japanese Shirt" made by a newly launched Japanese brand and a newly established factory will be on sale from January 16, 2024 (Tuesday)! Additional pre-sales will start on January 16, 2024 (Tuesday) at Makuake!

The ideal "2-way shirt" with detachable collar and wrinkle resistance Available in a total of 6 colors, including new colors and patterns

2024.01.18 11:15

UNFOLK

UNFOLK (Location: Tokyo, Designer: Katsumi Miki), an apparel brand that values Japanese craftsmanship and produces all of its products in Japan, in cooperation with a newly established factory "Hari Corporation" in Nishiwaki City, Hyogo Prefecture in the spring of 2023, has launched a pre-sale of "2way shirt" on the support purchase site "Makake" from January 12, 2024 (Friday). The "2-way shirt" was sold in advance on the support purchase site "Makuake" from January 12, 2024 (Friday).

The target quantity sold out in just one hour after the launch, so we have started additional pre-sales for a limited period from January 16 (Tue.) to February 28 (Wed.).

Makuake key visual

Makuake project page: https://www.makuake.com/project/unfolk/

The product "2way shirt" that has started pre-sales on Makuake is an ideal basic shirt with a detachable collar and wrinkle-resistant fabric, while taking advantage of the careful manufacturing that can only be achieved with Japanese products.

Each shirt is individually sewn at the Nishida factory of HARI Co.

2way shirt design points

Detachable collar

The greatest feature of this shirt is the detachable collar.

This shirt has a structure that allows you to enjoy both a "regular collar" and a "band collar" with just one shirt.

Detachable collar

Liquid ammonia treatment

The fabric used this time has been given the "liquid ammonia treatment," a treatment that modifies cellulose-based fibers such as cotton.

This treatment removes wrinkles to some extent without ironing after washing, and prevents wrinkles from occurring.

In addition, the effect is maintained even after washing, so the form remains stable. Of course, it can be washed at home.

Liquid ammonia treatment

Worn image

Wearing image (White)

Wearing image (Green)

Background of the project launch

Since joining a textile trading company as a new graduate at the age of 22, designer Miki has seen many factories go out of business for various reasons.

Thinking that if things continue as they are, it will not be long before Japan will no longer be able to produce goods, he launched his own brand "UNFOLK" about a year ago in order to change the current situation, if only a little.

In the process of managing the brand in my own way, I came across a newly established shirt factory, "Ban Co.

This was the first time in my life that I encountered a sewing factory that had opened for business rather than going out of business.

I thought that these new factories would change the future of Japan.

Is there anything we can do as UNFOLK, a company that values Japanese-made products?

With these thoughts swelling in my mind, I decided to start this project in cooperation with Mr. Hari.

LOOKBOOK

Returns】【List of Returns

2way shirt 1 piece (6 colors and 2 sizes)

Super Early Bird Discount: 12,640 yen *Sold out

Early Bird Discount: 13,430 yen (Sold out)

Regular discount: 14,363 yen

2-way shirt + factory tour of HARI Corporation: 30,000 yen *Finally sold out

Project Summary

Project name: The ideal shirt tailored in Japan.

　　　　　　　　 The challenge of a newly established sewing factory and a 27-year-old designer!

Period ： January 12, 2024 - February 28, 2024

Makuake page: https://www.makuake.com/project/unfolk/

About UNFOLK

unfold = a story unfolds folk = familiar

UNFOLK is a coined word consisting of these two words. UNFOLK can be used on important occasions while fitting in with daily life. UNFOLK proposes "friendly" clothes that can accompany the wearer's "story = daily life".

MADE IN JAPAN

UNFOLK is committed to domestic production in Japan. We believe it is important to highlight the craftsmanship of our artisans and to clarify the background and process behind the production of our products so that our customers can consume our products with more satisfaction.