The "Fundoshi"(loincloth) that gained popularity in Europe and the U.S. landed in reverse!

"Night Under," a loincloth on sale in North America and Europe (overseas name: Kimonobriefs), which is on sale in North America and Europe, is now available in Japan.

2024.02.01 10:00

株式会社サクラトーキョー

Sakura Tokyo Inc. is pleased to announce that Kabukiness, a world-famous Japanese brand of loincloths, started selling its own product, Night Under, in Japan on January 22.

Model image with logo

The founder of Kabukiness has a strong obsession with the comfort of his own lower body, and after trying over 100 different types of pants, he came up with the Fundoshi. He also suffered from a serious illness and insomnia, which led him to develop a strong interest in health. She says it also helped her to get rid of her insomnia.

The "Night Under" loincloth features a gorgeous Japanese pattern design and is made of 100% cotton sheeting fabric, which is soft and comfortable to the touch, as well as highly breathable and quick-drying. The loincloth not only brings surprising comfort to the wearer, but also has mental health benefits as it does not constrict the groin area, which helps the parasympathetic nervous system to work, stabilizing the autonomic nervous system.

The founder hopes that through "Night Under," men around the world will discover the advantages of loincloths and experience their comfort and health benefits.

Currently, a trial campaign is underway, with all products priced at ¥4,990 but sold at half price (¥2,495). (End date undecided)

WEB site: https://kabukiness.com

■Outline of Campaign

Name: Trial Campaign

Period: Now on sale (end date undecided)

Target: All Night Under products

Benefits: (1) Half price on all products (2) Free shipping (3) Refund policy

Company Profile

Company name : Sakura Tokyo Co.

Establishment ： September, 2018

Capital ： 1 million yen

Representative Director: Masaki Mimon