Direct sales brand of AWABIYA, a fish merchant established over 430 years ago The "Odawara Rokuzaemon" opened in Toyosu on February 1, 2024!

　Founded in 1587, "AWABIYA" initially sold fish bought directly from fish markets and beaches to villages and delivered delicious fish to various places. The founder was "Ichikawa Rokuzaemon," and the name "Rokuzaemon" has been passed down from generation to generation since then.

On February 1, Rokuzaemon Odawara will open a new store in Senkyaku Banrai, Toyosu, under the brand name of "Fish Merchant Odawara Rokuzaemon," which inherits the founder's name and the passion he had for Odawara.

Image of the Odawara Rokuzaemon store in Toyosu Senkyaku Banrai

What is Odawara Rokuzaemon, a direct sales brand of Aboya, a long-established fish merchant established more than 430 years ago?

　The fish dealer Odawara Rokuzaemon is a direct sales brand started to deliver delicious fish to as many customers as possible by taking advantage of its long experience as a fish wholesaler for over 430 years and its connoisseur of delicious fish and fish procurement. Many of the products we offer are made by our experienced production staff at our own factory located at Hayakawa Fishing Port in Odawara City, Kanagawa Prefecture.

　We offer about 100 kinds of original processed seafood products that are only available at our store, and you can purchase rice and snack products that make the most of our many years of experience as a connoisseur of delicious fish and fish procurement.

We are starting "Otsumami Senbei (snack crackers)" to help you find and purchase truly delicious products.

Otsumami Senbei

　As a store that offers about 100 kinds of original snacks, which is rare in Japan, we are launching "OTSUMAMI SENBEI", which is a snack served on our original kamaboko senbei, to make it easier for customers to find their favorite products.

　We will start with 13 types of "otsumami senbei" at the beginning, but we plan to increase the number of types so that more customers can enjoy them in the future.

The website for ordering: https://odawara-rokuzaemon.com/

Types of snack rice crackers that will be available at the time of the launch

　Ousama Shiokara ( https://odawara-rokuzaemon.com/?pid=155657205 )

　Ume-Suisho ( https://odawara-rokuzaemon.com/?pid=155974173 )

　Goku Mentaiko Ikka ( https://odawara-rokuzaemon.com/?pid=155974168 )

　Koku, thick salted fish (https://odawara-rokuzaemon.com/?pid=155974158 )

　Goku-Uni Ikarika( https://odawara-rokuzaemon.com/?pid=155974166 )

　Octopus octopus (https://odawara-rokuzaemon.com/?pid=155974160 )

　Salmon scallop - pickled with malt-( https://odawara-rokuzaemon.com/?pid=163511612 )

　Gochiso Saba (mackerel) ( https://odawara-rokuzaemon.com/?pid=177411214 )

　Mackerel marinated in oil with garlic( https://odawara-rokuzaemon.com/?pid=155974207 )

　Seared sea bream flake (https://odawara-rokuzaemon.com/?pid=155974219 )

　Untan soy sauce ( https://odawara-rokuzaemon.com/?pid=174955506 )

　Kombu Ume ( https://odawara-rokuzaemon.com/?pid=164823309 )

　Gohan no Ichiban Nori (seaweed) ( https://odawara-rokuzaemon.com/?pid=155974151 )

Future Development of Odawara Rokuzaemon Fish Merchant

　Rokuzaemon Odawara Rokuzaemon will continue to develop products based on its knowledge of fish gained through 430 years of experience as a fish broker, and will engage in activities to further expand the culture of the fishing industry in Japan.

　To this end, we will not limit ourselves to our hometown of Odawara and Toyosu, Tokyo, but will expand our business to create opportunities for many people to learn about delicious processed marine products and how to eat them.

Outline of the store

Store name ： Odawara Rokuzaemon Toyosu Senkyaku Banrai Store

Location ： 6-5-1 Toyosu, Koto-ku, Tokyo 135-0061, Japan

　　　　　　　　　　　 Toyosu Senkaku Banrai Fish Dealer Odawara Rokuzaemon

Business hours ： 10:00 a.m. - 6:00 p.m.

HP (ordering site) ： https://odawara-rokuzaemon.com/

Instagram ： https://www.instagram.com/rokuzaemon_toyosu.240201/

Company Profile

Company name: Avalon Foods Co.

Head office: 1-5-12 Hayakawa, Odawara, Kanagawa 250-0021, Japan

Representative: Masashi Ichikawa, Representative Director