Elegant and carefree. Men's cosmetic brand WOLG, WOLG BB Cream" to create a carefree and sophisticated masculinity with makeup! WOLG BB Cream" to create a casual and sophisticated masculine look!

WOLG (Representative: Keisuke Hirose and Kyoudai Nagame), a men's cosmetic brand, has released "WOLG Face Styling BB Cream" under the concept of "Elegant and carefree. The product will go on sale at 9:00 a.m. on Thursday, February 1, and a limited initial campaign will be held at the same time, offering a flat 500 yen discount for the first purchase.

WOLG Face Styling BB Cream

■While men's makeup is spreading, many men feel "embarrassed

The men's cosmetics market is expanding due to the combination of the Korean boom, the spread of genderless society, and the expansion of opportunities to purchase cosmetic products through e-commerce. The market is expanding through multiple channels, both EC and offline, including the expansion of sales areas in department stores.

While demand for men's beauty products is increasing, as represented by the term "Korean-kei danshi" (Korean men), socially, makeup is still associated with feminine and neutral things, making it difficult for men who want to maintain their masculinity to "wear makeup" even if they have the desire to "have beautiful skin" or "be more confident in themselves. However, it is difficult for men who want to maintain their masculinity to make the choice to "wear makeup.

A WOLG survey of 400 men in their 20s to 40s also revealed that the percentage of those who "don't want to be found out" is large regardless of age.

Survey results

The concept of the men's BB cream was "elegant and carefree. Men's BB cream was developed based on the concept of "Elegant and carefree.

WOLG has therefore developed "WOLG Face Styling BB Cream" as an item that men can use casually, which men can admire, in order to change the perception of men's cosmetics from "something you use to hide so you don't get caught" to "a manly item that makes you want to boast about using".

Concept Expression (1)

The concept was, "Elegant and carefree.

The image of the product is that of a man who enjoys the culture of "rude" fashion. The word "rude" means "rude," but in the fashion world, it is used with the nuance of "masculine, rugged, and fashionable. The "rude" man is a bit of a wild man who is particular about his clothes and enjoys his own culture without being constrained by the world's boundaries.

He is a man with a wild and careless masculinity, but at the same time, he is very sophisticated in the details. These products are designed to produce that kind of man. Men's cosmetics are not meant to hide or embellish anything, but rather, they are cosmetics that can naturally produce the masculinity that is inherent in oneself.

■This product has become a hot topic among fashion influencers.

In addition to being carried in select stores and vintage clothing stores, the cosmetics have been highly praised by fashion influencers for their sophisticated packaging and ease of use, even for first-time users.

Influencer Introduction

[@ryuuya_nagano] [@__.pekepon._______]

WOLG Face Styling BB Cream - 3,480 yen (including tax)

Product Introduction

WOLG's BB cream is a highly functional product that does not conceal, but rather naturally creates a masculine appearance through makeup. Therefore, the BB cream is not formulated to cover skin problems anyway, but rather to pursue the best balance between coverage and the feeling of bare skin. It naturally adjusts pores and improves skin tone while adding a fresh luster to produce a sophisticated masculine look.

WOLG BB Cream 3 Functions

(1) Never fail in color selection. Blends with your skin tone.

Functions (1)

Color selection is the most important factor in BB cream, and WOLG has focused on transparency so that it blends with the skin tones of many people. By maintaining the transparency of the cream while maintaining coverage, we have created a product that blends with the skin tones of many people.

(2)Pursuit of the best balance of skin tone and coverage

Features (2)

Based on the concept of formulation that makes the most of bare skin, we have pursued the best balance between natural skin texture and coverage. We have eliminated the "made-up" look of makeup and achieved a natural, beautiful skin that is far less likely to be exposed to makeup, even under the sun.

(2) Reduced makeup effect

(3) Minimized skin burden

Three active ingredients are blended to minimize the burden on the skin. We have created a BB cream that can be applied every day without guilt.

(1) Rice-derived inositol* that regulates the skin's moisture-oil balance

(2) Contains alpha-glucan oligosaccharide* to balance the skin's indigenous bacteria

3. yuzu fruit extract* to prevent rough skin

The purpose of the formula is "skin conditioning ingredients".

First time only campaign

First-time-only campaign

Sales began at 9:00 a.m. on February 1 (Thu.). As a first-time-only campaign, we will distribute a coupon for a 500 yen discount.

WOLG Face Styling BB Cream

3,480 yen → 2,980 yen (including tax)

Coupon code: wolg500

https://wolgcosmetics.com/shop/products/B_01

■Past Events

WOLG holds offline events not only to sell BB cream but also to promote the benefits of men's beauty. The following is a report on a men's make-up and photo shoot event targeting men of all ages under the theme of "pursuit of "coolness" that transcends age and gender.

https://wolgcosmetics.com/shop/information/news02

WOLG Mission

In an age overflowing with things and information, we want people to make a choice that makes sense to them.

The world of beauty is overflowing with things and information, and the information gap between creators and users has become extremely large. That is why we are committed to manufacturing products with sincerity for our customers. With the mission of creating a convincing choice that the user will not regret, we will thoroughly face products and graphics, hoping that as many people as possible can enhance their self-image.

Company name: WOLG LLC

Official website: https://corporate.wolgcosmetics.com

Representative: Keisuke Hirose / Takahiro Nagame

Establishment : November 2022

Business : Sales and manufacturing of cosmetics

Location: Osaka Ekimae Daini Bldg. 12-12, 1-2-2 Umeda, Kita-ku, Osaka-shi, Osaka