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Courtesy Visit to Tottori Prefectural Government by the First Ambassadors of Tottori Treat Vision Courtesy Visit to Tottori Prefectural Government

January 31, Ambassador Inauguration Ceremony held at Tottori Prefectural Government


101 Inc. (Head office: Kita-ku, Osaka; Head office/farm: Tottori City, Tottori Prefecture; Representative Director: Kentaro Terada), the company behind the "Tottori Treat Vision" project, paid a courtesy visit to the Governor of Tottori Prefecture on January 31, 2024, and held an ambassador appointment ceremony. He also reported on the "Tottori Treat Vision," a project to promote tourism in Tottori Prefecture.

Announcement of the inauguration of Tottori Treat Vision Ambassadors

Tottori Treat Vision has been recruiting Tottori Treat Vision Ambassadors since August 31, 2023, and we reported to the Governor of Tottori Prefecture that five ambassadors were selected from 3,355 applicants.

Courtesy visit to the Tottori Prefectural Government

Tottori Treat Vision Ambassadors

Terada, the representative of Tottori Treat Vision, expressed his enthusiasm, "I would like to continue working toward the goal of beautifying the hair of all visitors to Tottori Prefecture, and together with the ambassadors, I would like to enliven Tottori Prefecture." Terada expressed his enthusiasm for the event.

The Governor of Tottori Prefecture said, "The San'in region, including Tottori Prefecture, is said to have high humidity and many people have beautiful skin. By promoting hair care as a new specialty, we hope to increase the number of people with beautiful hair. Our ambassadors also have very beautiful hair, which is very convincing." commented the ambassadors.

About the Tottori Treat Vision Ambassadors

We would like to introduce the five ambassadors selected this time.

Ambassador Gurumu

Name: Mr. Gurumu

Comment: Thank you for giving me the opportunity to introduce Tottori to the rest of Japan.

As an ambassador, I would like to discover and transmit the excitement and "character of Tottori Prefecture" that I have actually experienced. From Tottori to the rest of Japan. We look forward to the birth of a new culture and movement.


Ambassador Mai Tanaka

Name: Mai Tanaka

Comment: I am very happy to be involved in such a wonderful project and I am very excited about my future activities. Through my ambassadorship, I would like to deliver the charm of Tottori to people all over Japan, and I will do my best to be a trigger for people to visit Tottori!


Ambassador Riona

Name: Riona

Comment: Hello! I am very honored to be appointed as an ambassador! Through my activities, I will try to make my beloved hometown Tottori more exciting! I look forward to working with you!


Ambassador Chie

Name: Chie

Comment: I will do my best to convey the charm of Tottori to many people in and outside of the prefecture through a new hair care brand produced in the prefecture! Please come to Tottori!


Ambassador mogumi

Name: mogumi

Comment: I was one of the people who were attracted by the hospitality of "beautiful hair" and the activities that everyone is involved in. I would like to convey the charm I feel in my own words to the best of my ability.


Future Activities

Surrounded by rich nature of sea and mountains, Tottori Prefecture is full of many attractions such as unknown and fascinating places, delicious seafood and mountain products, and traditional culture.

Tottori Treat Vision" will work with ambassadors to deliver new and undiscovered information about Tottori Prefecture to people all over Japan and increase the number of visitors to Tottori Prefecture.

Tottori Treat Vision HP:

<Tottori Treat Vision Ambassador Inauguration Ceremony

Date: Wednesday, January 31, 2024

Venue: Tottori Prefectural Government

Participants: Governor of Tottori Prefecture

    Kentaro Terada, Representative Director of 101 Co.

    Tottori Treat Vision Ambassador Gurumu

    Tottori Treat Vision Ambassador Mai Tanaka

    Tottori Treat Vision Ambassador Riona

    Representative Proprietress of Iwaiya, Iwai Onsen, Yamada Yasuko

<101 Inc.

On November 1, 2023, "Tottori Treat Vision" will be launched. Based on the vision of "providing hospitality of 'beautiful hair' to visitors to Tottori Prefecture," we are operating a program to provide new values to visitors in cooperation with lodging facilities in Tottori Prefecture.

Representative: Kentaro Terada, President

Location : Tottori City, Tottori Prefecture

Business description: 6th industry of agriculture x beauty

Capital : 18 million yen (including reserves)

Establishment : January 2019

101 Corporation HP:

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