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Chokatsu Rice (Gut-activated Rice) processed and fused with rice in blue (butterfly peas) Developed "Aspiring Rice" and started sales on February 10, 2012! ~ Supporting the Aspiring Blue Team with Blue Rice~!


Mind Bank Ltd. (Sasebo City, Nagasaki Prefecture) has developed a new food for supporters of blue teams (*) called "Kochi Rice," which is processed and fused with blue (butterfly pea), the symbolic color of major baseball and soccer teams and expected to have a relaxing effect, to cheer up children who are exhausted by the earthquake disaster. The product will go on sale on February 10, 2024.

The players of the "Aoi" team are from Iwate and Okayama prefectures.

Longing rice and ball-shaped rice balls

Background of development

The year 2024 got off to a gloomy start with the Noto Peninsula earthquake, but there is an abundance of bright news in the world of sports. In an attempt to energize children with this blue color, we have developed "Konyu Rice," a blue-colored fusion of rice, the source of power for the Japanese people.

However, it is expected to have a relaxing effect on the body and mind, and has become a color to be admired due to the influence of major baseball teams, etc., which has increased the likability of the color. It is recommended as a diet food for intestinal activity, safe without coloring, significant for intestinal activity, tasty, and of the quality of rice that is admired.

[Product Overview

It is blue-colored intestinal activity support rice with zero coloring agent, processed and fused with legume butterfly pea powder containing blue anthocyanin and food for good bacteria in the intestines (lactic acid bacteria, oligosaccharide, dietary fiber), etc. using a patented technology.

Synergistic effects of blue anthocyanin, rice-derived functional lactic acid bacteria K-1, oligosaccharides, dietary fiber, etc. are expected.

It is no-rinse rice, so all you have to do is add water and cook it without washing it. Especially in summer, it can be cooled in a refrigerator and enjoyed as a tasty snack.

Product Form

Colorless, unwashed rice

Capacity: 300g

Scheduled date of release

February 10, 2024

Price】 1,015 yen (including tax)

1,015 yen (including tax)

URL of the sales outlet]

Company Profile

Name: Mind Bank Ltd.

Representative: Toshio Shimoyama, Representative Director

Location: 1F, 2-9 Miyata-cho, Sasebo, Nagasaki

Establishment : May 7, 2001

Capital : 5.2 million yen