The world-famous vegan restaurant "AIN SOPH. A new challenge for a famous restaurant with 15 years of know-how.

2024.02.29 10:00

株式会社真

True Corporation (Head office: Toshima-ku, Tokyo; Representative Director: Yuki Shirai) has begun accepting applications for franchisees of the vegan restaurant "AIN SOPH.

Vegan restaurant "AIN SOPH.

Vegan Demand Grows with Inbound Travel

The global market for vegan processed foods continues to expand, and is already estimated to be a large market worth over 1 trillion yen worldwide.

The percentage of vegetarians, including vegans, in Japan is estimated to be about 4% as of 2018, according to the Japan Tourism Agency of the Ministry of Land, Infrastructure, Transport and Tourism.

The Japan National Tourism Organization (JNTO) reports that the number of foreign tourists in December 2023 was the highest ever after the spread of the new coronavirus infection (108.2% compared to the same month in 2019), and the annual number of foreign visitors to Japan in 2023 will exceed 25 million.

According to a study by Friendship, the company that operates Vegewel, it is estimated that 4.7% of inbound visitors to Japan are "vegan" and "vegetarian.

Of the 25 million visitors, approximately 1.18 million are vegan and vegetarian.

Past trends indicate that the number of foreign visitors has been steadily recovering and is expected to continue to increase.

On the other hand, there are few restaurants in Japan that offer vegan/vegetarian meals, and there are many cases of people having trouble finding something to eat while traveling in Japan, resulting in a shortage of supply relative to demand.

According to a survey conducted by the Japan Tourism Agency of the Ministry of Land, Infrastructure, Transport and Tourism, approximately 50% of vegan travelers said they would not enter a restaurant unless it was "a restaurant specializing in or serving vegetarian and other foods.

In this expected increase in inbound consumption, "vegan" is an important keyword as a reason to be chosen.

Increased demand for restaurants offering vegan and vegetarian meals

■ Contribute to global environmental activities through the SDGs of food

Vegan" is a lifestyle in which one does not eat animal products such as meat, fish, dairy products, or eggs, and avoids animal-derived products in clothing and daily necessities as well, focusing mainly on plant-based foods such as vegetables, fruits, and legumes.

Many celebrities, athletes, and other famous people around the world have declared themselves vegan or vegetarian, and the vegan population is now spreading around the world, especially among the younger generation.

The reasons for becoming a vegan or vegetarian vary from person to person.

In addition to health, beauty, and religious reasons, many people also start veganism out of an ethical desire to "protect the environment" and "preserve living creatures," and it is one of the SDGs that each of us can do something about.

AIN SOPH. will expand throughout Japan and around the world with one-of-a-kind vegan cuisine that matches the way we will live in the future, and that will delight both people and the earth.

No.1 Popularity 《Tenkyo no Vegan Pancake》.

AIN SOPH. has been loved for 15 years, and now we are expanding throughout Japan and around the world.

AIN SOPH. has led the vegan market in Japan for about 15 years since its establishment in 2009.

In the future, AIN SOPH. will promote the expansion of multiple stores through franchising in order to meet the needs of more vegan and vegetarian customers.

We will continue to create and serve dishes with tenderness and love that anyone can enjoy, while keeping in mind our original concept from the beginning: "Vegetarian food is not for special people, but for those who have chosen it for the sake of all their loved ones and for their happiness.

Join us and believe in the future of the vegan business, and let's create a movement together.