Nail salon "Haato Neyru" goes from franchise development to Achieved 260 stores in 18 months since franchise launch! Franchisee decided to open a store at the Nikkei Franchise Show

Hahato Inc. (Headquarters: Kyoto, Japan; President: Mao Ohara; Executive Vice President: Takumi Shimazaki) announces that as of February 29, 2024 (Thursday), its nail salon chain "HAATO NEIL" has reached 266 stores with a contract to open new stores. We are pleased to announce that we will open a store at the Nikkei Franchise Show to be held at Tokyo Big Sight from March 13, 2024 (Wed) to March 15, 2024 (Fri).

266 stores surpassed

After only 18 months of franchise development, the number of stores has surpassed 260, and the number of stores already opened now stands at 175. 18 consecutive months at a pace of opening about 10 stores per month, setting a new record(*) for the fastest pace among Japanese beauty chains.

*According to the company's own research

200-Store Achievement Celebration

■200-store achievement celebration featured on YouTube and viewed 600,000 times

Franchise Channel

https://youtu.be/KP2EJ5JWp1o?si=VPlB_5AZkNIDYKF6

Emiri Aizawa Cavalier President MyLife Channel

https://youtu.be/usd2rEbF1Ys?si=RxP3QPFOTr8ezy2l&t=990

Exhibited at the 41st Nikkei Franchise Show 2024 Tokyo!

Date: March 13 (Wed.) to 15 (Fri.), 2012 (3 days)

Location: Tokyo Big Sight

Details: https://messe.nikkei.co.jp/fc/

Franchise Show

Outline of Heart Neuru

The "Heart NeiLu" service is a subscription model business with a 90% repeat rate and a complete flat rate of 3,850 yen, about half of the industry's market price (7,700 yen). The treatment time is half of the industry average (120 minutes), and is characterized by a speedy treatment time of 60 minutes.

Menu

　Hand gel nails: fixed price 3,500 yen (3,850 yen including tax)

　Foot gel nails: fixed price 4,000 yen (4,400 yen including tax)

　Nail polish removal: 0-2,000 yen (0-2,200 yen including tax)

About Hahato Inc.

Since its establishment in December 2021, Hahato Inc. has been operating nail schools and nail salons under the management philosophy of "bringing happiness 'Hahato' to the world. We will contribute to the realization of a society where women shine through our business.

Company Profile

Company name: HAATO Co.

Representative: Mao Ohara, President and Representative Director; Takumi Shimazaki, Executive Vice President and Representative Director

Location: WHITEGOBLDG 3F, 30 Saiin Higashi Kaigawa-cho, Ukyo-ku, Kyoto, 615-0057, Japan

Business : Nail salon, beauty product development, restaurant operation

Date of Establishment: December 7, 2021

Capital: 3 million yen

Number of employees: 60 (30 full-time employees, 30 part-time employees)

URL : https://heartnail.jp/

Company Officers

Management Profile

Mao Ohara, President and Representative Director

Born in Kyoto City, Kyoto Prefecture. After obtaining a national osteopathic license, she opened an osteopathic clinic in 2011 at the age of 22. After opening a total beauty salon, he opened a salon specializing in nail care in 2015. 2021 saw the opening of 11 directly managed salons, followed by the franchising of the salon in 2022, which resulted in more than 200 franchise contracts in one year. In addition, the company operates a free nail school business and sells beauty products. She also promotes women's social advancement and independence, and is active as a model and lecturer.

Takumi Shimazaki, Executive Vice President

Born in California, U.S.A., Shimazaki started working for a listed IT company at the age of 20, opened a restaurant in 2015, and started a private consulting business at the same time. In 2021, he will start franchising his nail salons, and in one year, he will have more than 200 franchisees. He analyzes the market from a broad perspective and is in charge of marketing strategy.