From <yaso>, a producer of forest resources the "Apothecary Line," richly scented with the natural essential oils of Japanese trees Apothecary Line," richly scented with natural essential oils of Japanese trees, will be released on March 5.

Yaso Corporation (Head office: Chino City, Nagano Prefecture; Representative Director: Tetsushi Ishibashi) will release its first "Apothecary Line" on March 5 (Tuesday) from "yaso," a company that develops products utilizing the red pine trees that grow at the foot of Mt. The line is a synthetic fragrance-free body care cosmetic that focuses on the scent of trees, which has been remembered in the original experience of Japanese people since long before scent became a "thing to enjoy".

Product page: https://shop.yaso.jp/Page/apothecary.aspx

A new body care cosmetic by yaso that focuses on the scent of Japanese trees again

Product concept

The scent of trees that accompanies you in your daily life.

"forest scent".

Japanese trees are rooted strongly in the earth and stand dignifiedly. When you gently put your face close to the trunks and leaves, you can feel the rich and deep scent of the trees. The reason why we feel nostalgic is because trees are part of our original experience of fragrance, which is unconsciously rooted within us.

The fresh scent of leaves rubbed by the wind, the scent of damp fallen leaves after a rain, the scent of the four seasons brought by trees in bloom--these are just a few of the many scents that YASO brings to us.

YASO has turned its attention to natural essential oils extracted from Japanese trees, which have such a variety of expressions. The scent of the trees themselves, without any pretense, gently touches the connection with nature that lies dormant in the depths of our being and makes us feel a little more positive.

We want to create a fragrance that is more than just a sparkling scent, but rather a scent that accompanies us in our daily lives.

The Apothecary line was born from this desire.

Natural essential oil of red pine trees growing at the foot of Yatsugatake Mountains is used.

◆Product Features

(1) Handmade from tree collection to distillation.

YASO is a brand that has always been concerned about the utilization of forest resources. We use our knowledge and experience to collect trees and extract essential oils by distillation by our own hands.

(2)Two fragrances reminiscent of Japanese forests.

The fragrance of "Trees" expresses the core strength of Japanese trees, while the fragrance of "Wild Flowers" evokes the strong and fragile flowers that bloom under the stout red pines. The two forest scents bring a deep sense of peace.

(3) Naturally derived body care cosmetics that do not burden the skin.

Uses herbs and plant extracts grown in the fields of Ina City, Nagano Prefecture, which are JAS-certified organic. Preservative-free, synthetic fragrance-free, and synthetic colorant-free body care that is gentle to nature and people.

Preservative, synthetic fragrance, and synthetic colorant free, it provides moisturizing care without stressing the skin.

◆Product Specifications

<Hand soap

AKAMATSU HAND WASH (Trees and wild flowers)

AKAMATSU HAND WASH JUMOKU (Trees)

AKAMATSU HAND WASH NOBANA (wild flowers)

Aromatic distilled water, a byproduct of distillation, is used as the base for this hand soap, which has the woody aroma of natural essential oils. Aromatic distilled water of geranium with high moisturizing power keeps skin moist.

Free of preservatives (paraben, phenoxyethanol, etc.), synthetic fragrances, and synthetic colorants.

Natural origin index: 99.7% (including water) (ISO16128 compliant)

Content : 300 ml

Retail price: 4,950 yen (tax included)

＜Hair oil

AKAMATSU HAIR OIL (Trees and wild flowers)

AKAMATSU HAIR OIL JUMOKU (Trees)

AKAMATSU HAIR OIL NOBANA (wild flowers)

Based on the natural essential oil of the red pine tree that grows in Nagano Prefecture, this hair oil is a light and comfortable hair oil blended with the flamboyance of herbs. Moisturizing penetrating ingredients derived from plants such as unshu-mikan, horsetail, and loquat lead to shiny hair, and protect hair and skin from dryness and other environmental factors. It can be used not only for hair, but also as a moisturizing care for the whole body.

Free of preservatives (paraben, phenoxyethanol, etc.), synthetic fragrance, and synthetic colorant.

Natural origin index: 100% natural origin index (conforms to ISO16128)

Content ：100ml

Retail price: 5,500 yen (tax included)

＜Multi-balm

AKAMATSU BAUM" (Trees and wild flowers)

AKAMATSU BAUM JUMOKU (Trees)

AKAMATSU BAUM NOBANA (wild flowers)

This multi-balm is based on beeswax produced in Nagano Prefecture and contains plant extracts such as calendula flower, mugwort, and birch. It can be used for moisturizing the face, hair, body, and other parts of the body.

Free of preservatives, synthetic fragrances, and synthetic colorants.

100% natural origin index (ISO 16128 compliant)

Content ：30g

Retail price: 4.400 yen (tax included)

The package with original visuals is perfect for gift-giving

About ◆Brand

YASO Corporation, headquartered in Chino City, Nagano Prefecture, located at the foot of Mt. Yatsugatake, is a company that comprehensively produces products through product development, project planning, and facility management by reviewing local timber from various angles in cooperation with forestry entities.

One specific initiative is the in-house brand "yaso," which develops products that make the most of forest resources. Under the concept of "living close to the forest," trees that would otherwise be discarded are redesigned and sold as products that fit into daily life, such as tea, incense, essential oils, and interior decorations.

◆HP, SNS

HP : https://www.yaso.jp/

Instagram : https://www.instagram.com/yaso_project/?hl=ja

Facebook ： https://www.facebook.com/yasoproject/

◆Company Profile

Company name: Yaso Co.

Representative: Tetsushi Ishibashi, President

Location: 11051-1 Miyagawa, Chino-shi, Nagano, 391-0013 Japan

Establishment ： September 2021

Business description: Planning and sales of products utilizing trees such as thinned wood, distillation and processing of essential oils (OEM),

　　　　　 Production of forest resources through product development, project planning, facility management, etc.

　　　　　 Producing forest resources through product development, project planning, facility management, etc.

URL: https://shop.yaso.jp/