Hills Japan Announces First New Nutritional Food Brand in 20 Years 　To be offered exclusively at veterinary clinics and pet specialty stores from March

Hills Colgate Japan K.K. (Headquarters: Chiyoda-ku, Tokyo; President: Ricardo Tasca) will launch its first new brand of total nutritional diet in approximately 20 years, Science Diet Vet Essential, in March 2024.

Vet Essential TOP

Exclusive for veterinary clinics and specialty stores

Science Diet Vet Essential (hereafter, "the brand") will be sold exclusively at veterinary hospitals and pet specialty stores nationwide that are equipped with a sales environment that allows face-to-face consultations with specialists.

We want to keep our pet dogs and cats as healthy as possible for as long as possible.

We want to be particular about our pet's daily food in order to maintain its health.

Want to feed their pets food recommended by experts with a sense of security

Science Diet Vet Essentials is a new brand that caters to the needs of pet owners.

＜Three reliable and trustworthy features

1. multi-care nutritional food

This brand is a "multi-care" nutritional food that addresses the five health needs of pets with a single nutritional product, allowing pets to efficiently receive well-balanced nutrition necessary to maintain their health. 2.

2. science-based nutrition

Special nutrition you can trust, based on expert-approved "Hills Proprietary Technology.

Science-Based Nutrition

3. mouth-watering taste

Good taste is important for pets to eat every day. Vet Essentials is safe and tasty.

Enthusiastic Taste

＜Product Lineup

There are two major product series under this brand. 1.

1) Coreline product series

The Coreline product line is designed to meet the basic health needs of pets. It covers the basic health needs of pets with one nutritional product.

Coreline Product Series

Product Outline

Vet Essentials Small dog growth support, ultra small grain, for puppies 4 weeks to 1 year old / also for pregnant and lactating mothers

https://www.hills.co.jp/dog-food/ve-canine-vetessentials-small-breed-mini-puppy-food-chicken-dry

Vet Essentials Small Dog Multicare (also for post-neuter) Ultra Small Granules for adult dogs 1-6 years

https://www.hills.co.jp/dog-food/ve-canine-adult-small-breed-with-lamb-rice-dry

Vet Essentials Medium Growth Support for Medium Sized Dogs Medium Grain Puppies 4 weeks to 1 year / Pregnant and lactating mothers

https://www.hills.co.jp/dog-food/ve-canine-vetessentials-puppy-dry

Vet Essentials Medium Medium-sized Multi Care for Medium Sized Dogs Adult dogs 1-6 years

https://www.hills.co.jp/dog-food/ve-canine-adult-medium-with-lamb-rice-dry

Vet Essentials Medium Grain Free Medium Grain Multicare for Medium Sized Dogs Adults 1-6 yrs.

https://www.hills.co.jp/dog-food/ve-canine-no-grain-adult-medium-with-tuna-potato-dry

Vet Essentials Cat Growth Support Kitten 3 weeks to 1 year / Pregnant and lactating mothers

https://www.hills.co.jp/cat-food/ve-feline-vetessentials-kitten-dry

Vet Essentials Cat Multi Care Adult Cats 1-6 years

https://www.hills.co.jp/cat-food/ve-feline-adult-with-chicken-dry

Category : [Exclusive for veterinary clinics and pet specialty stores] General nutritional food

Size ：200g, 1.6kg, 3.2kg *"Growth Support" is not available in 3.2kg size

Country of Origin ：The Netherlands

Release Date : March 13, 2024 (Wednesday)

2. premium line product series

In addition to the features of MultiCare for pets' basic health needs, the Premium Line product series is a lineup featuring Hills' proprietary nutritional technology that focuses on pets' specific health needs (weight management, digestive health, dental health, etc.).

Premium Line Product Series

Vet Essentials Small Dog Multi Care + Digestive Support (also for spayed/neutered) Ultra Small Granules for Adult Dogs 1 year and older

https://www.hills.co.jp/dog-food/ve-canine-vetessentials-healthy-digestive-biome-adult-small-mini-dry

Vet Essential Small Dog Multi Care + Dental (also for spayed/neutered dogs) Small Granules for adult dogs 1 year and older

https://www.hills.co.jp/dog-food/ve-canine-vetessentials-adult-mini-dry

Vet Essentials Small Dog Multi Care + Relax (also for after spay/neuter) Very Small Granules for Adult Dogs 1-6 years

https://www.hills.co.jp/dog-food/ve-canine-vetessentials-calm-healthy-small-mini-adult-dry

Vet Essentials Medium Dog Multicare + Healthy Weight Support Medium Grain for Spayed/Neutered Adult Dogs 1 year and older

https://www.hills.co.jp/dog-food/ve-canine-vetessentials-neutereddog-adult-medium-dog-food-chicken-dry

Vet Essentials - Medium Grain for Medium Sized Dogs - Multi Care + Digestive Support - Medium Grain for Adult Dogs 1 year and older

https://www.hills.co.jp/dog-food/ve-canine-vetessentials-healthy-digestive-biome-adult-medium-dry

Vet Essentials Multi Care for Medium and Large Breed Dogs + Dental Large Granules Adult Dogs 1 year and older

https://www.hills.co.jp/dog-food/ve-canine-vetessentials-canine-adult-dry

Vet Essentials Cat MultiCare + Healthy Weight Support Spayed/Neutered to 6 years old

https://www.hills.co.jp/cat-food/ve-feline-vetessentials-neutered-cat-young-adult-lower-fat-chicken-dry

Vet Essentials Cat Multi Care + Digestion Support Adult cats 1 year and older

https://www.hills.co.jp/cat-food/ve-feline-vetessentials-healthy-digestive-biome-adult-dry

Vet Essentials Cat Multi Care + Dental Adult cats 1 year and older

https://www.hills.co.jp/cat-food/ve-feline-vetessentials-adult-dental-cat-food-chicken-dry

Category : [Exclusive for veterinary clinics and pet specialty stores] General nutritional food

Size ：180g, 1.5kg, 3.0kg

Country of origin ：The Netherlands (except for Multi Care + Dental for cats),

　　　　　　Czech Republic (Multi Care for Cats + Dental)

Release Date : March 13, 2024 (Wednesday)