Tokyo Edo Miso "Kata-Age Potato: Genuine Edo Miso Flavor Present campaign is being held from March 11!

2024.03.18 11:00

株式会社日出味噌醸造元

Hinode Miso Brewery Co. (Headquarters: Minato-ku, Tokyo; President: Hiroyuki Kawamura; hereinafter "Hinode Miso") and under the supervision of renowned Japanese chef Seizo Mikuni, the new product "Kata-Age Potato Gen no Edo Miso Flavor" will be released by Calbee, Inc. (Headquarters: Chiyoda-ku, Tokyo; President and Representative Director: Makoto Ehara; hereafter "Calbee"), will go on sale at convenience stores nationwide on March 18, 2024 (Monday) for a limited time (scheduled to end sales in late April 2024). It will be available in limited quantities outside of convenience stores nationwide from March 25 (Mon.) of the same year (sales will end as soon as the product is gone).

To commemorate the release of the Tokyo Edo Miso product, Calbee is currently running a campaign at stores and on its e-commerce site, offering customers the chance to win a "Kata-Age Potato Gen no Edo Miso Flavor" when they purchase an "Edo Miso" product.

Kata-Age Potato Gensen no Edo Miso Flavor

Kata-Age Potato Gen no Edo Miso Flavor Product Outline

Campaign leaflet

Campaign details

https://www.edomiso.jp/topics/news/#rd132

Campaign Outline

Campaign Name ：Celebrating the release of Calbee's "Kata-Age Potato Gen no Edo Miso Flavor

　　　　　　　　　Edo Miso Flavor" when you buy "Kata-Age Potato Gen no Edo Miso Flavor

　　　　　　　　　Campaign

Campaign period: From March 11, 2024 to April 25, 2024

Conditions for participation: During the campaign period,

　　　　　　　　　Tokyo Edo Miso (including online stores) during the campaign period

　　　　　　　　　(including online shops) during the campaign period for a total of 1,000 yen or more in purchases including Edo miso.

Prizes: ・Purchase of 1,000 yen or more of Edo Miso flavored products,

　　　　　　　　　　Calbee's "Kata-Age Potato Gen no Edo Miso Flavor" will be

　　　　　　　　　　Calbee's "Kata-Age Potato Genso no Edo Miso Flavor" will be given away without exception.

　　　　　　　　　Participants can pick up their prizes at the time of purchase.

　　　　　　　　　　(The prize will be included in the package at the online store.)

＜Other notes

Participants cannot receive more than one prize per purchase.

Campaign will end when all prizes are gone. Please check the official website for the latest information.

About "Edo Miso

Edo miso is a historic miso that was considered a luxury item during the war and its production was banned, but has been restored after a 70-year absence. Edo miso was born in the Edo period (1603-1867) and made in the city. Before the war, it was known as one of the "five major miso" along with shiro-miso (white miso), Sendai miso, inka miso (barley miso), and hatcho miso (soybean miso), and is the root of the modern Edo taste (amakara miso).

Edo miso is made in a short period of time by adding a large amount of rice koji to steamed soybeans while the soybeans are still hot and free of salt to promote fermentation. This process is unique to Edo miso, and is characterized by a freshness that is rare in miso. The balance of sweetness, saltiness, and umami, and the crisp, unctuous flavor that enhances the taste of the ingredients, unlike long-aged miso, are some of the charms of Edo miso.

Please visit the official website of "Tokyo Edo Miso" ( https://www.edomiso.jp/ ) for more details about the campaign ( https://www.edomiso.jp/topics/news/#rd132 ) and information about the products. Please take this opportunity to enjoy the unique flavor of Edo's traditional "Edo Miso"!

Edo Miso Product Image

Edo miso

About "Tokyo Edo Miso

Tokyo Edo Miso is a specialty store of "Tokyo and Edo miso" operated by a long-established miso manufacturer in Tokyo, Hinode Miso Brewery Co. We sell mainly Edo miso, which has been revived after a 70-year absence, as well as Edo sweet miso and other miso products that were eaten in Edo and Tokyo from the Edo period to the prewar period.

Tokyo Edo Miso Store

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Logo Image

Category：: Campaigns

Genres：: Food & Beverage Other Lifestyles Economy(Japan)