A Whole Dictionary of Hanging Ads! The "Koshien Hyakunen Jiten", a 100-year history of Hanshin Koshien Stadium The "Koshien Hyakunen Jiten" (100 Year Dictionary), a project to unravel the 100-year history of Hanshin Koshien Stadium in 100 words, will appear along the Hanshin Railway lines! - From March 20 between Osaka Umeda and Sanyo-Himeji, and between Kobe Sannomiya and Kintetsu Nara.

Kayak Co. (Headquarters: Kamakura City, Kanagawa Prefecture; CEO: Daisuke Yanagisawa; hereinafter "Kayac") has planned and produced the "Koshien Hyakunen Jiten," a project commemorating the 100th anniversary of Hanshin Koshien Stadium by Hanshin Electric Railway Co.

The "Koshien Hyakunen Jiten" is a project to jack up the hanging advertisements in two train trains (six-car trains each) between Osaka Umeda and Sanyo-Himeji, and between Kobe Sannomiya and Kintetsu Nara, with 100 words symbolizing the 100-year history of Hanshin Koshien Stadium. The "Koshien Centennial Dictionary" train will be in operation from Wednesday, March 20 (national holiday), carrying 100 words related to Hanshin Koshien Stadium.

In addition, an advertisement featuring selected words will also appear inside the ticket gates of Hanshin Osaka-Umeda Station.

Koshien Centennial Dictionary (main image)

Words born in the 100-year history of Hanshin Koshien Stadium will jack up Hanshin Electric Railway trains!

The words are "Demon," "Monster," "Last Summer," "Fierce Tiger Battalion," "Back Screen Triple Threat," and "That Thing.

Hanshin Koshien Stadium, which celebrates its 100th anniversary this year, has produced many words along with famous dramas. This 100th anniversary project, "Koshien Hyakunen Jiten (100 Year Dictionary)," introduces 100 such words associated with the stadium.

All of the hanging advertisements in one train (6-car train formation) will be used as a dictionary of words, and anyone who rides the train will be able to see the dictionary.

Two trains (6-car trains each) will be running between Osaka Umeda and Sanyo-Himeji (March 20 to March 31) and between Kobe Sannomiya and Kintetsu Nara (March 20 to March 26). Both will be in operation for a limited time only. Please immerse yourself in the 100 years of Hanshin Koshien Stadium, which is deeply felt through the words.

Hanging advertisement(1)

Hanging ads(2)

Hanging ads(3)

～A selection of words for the "Koshien Hyakunen Jiten" (Dictionary)

Here are some of the pages of the "Koshien Centennial Dictionary. Unlike ordinary dictionaries, the key point is that even common terms are introduced with meanings unique to Hanshin Koshien Stadium.

Demon

Rokko oroshi

The Last Summer

Ale

■Selected words also appear at Hanshin Umeda Station

In conjunction with the Hanshin Line train jacking, advertisements will appear on digital signage on the platform of Hanshin Electric Railway's Osaka-Umeda Station, on the platform of Line 1, and inside the west ticket gates from March 18 to March 24.

Digital Signage

Advertisement (1)

Advertisement (2)

■Planning Background

Hanshin Electric Railway Co., Ltd. has been implementing various measures to commemorate the 100th anniversary of Hanshin Koshien Stadium on August 1, 2024. This time, we hope to bring a new angle to the history of Hanshin Koshien Stadium by using "words" to remind people of the stadium's history. By bringing together the power of 100 words, we hope that visitors will be able to share in the many histories of the 100 years of Hanshin Koshien Stadium.

Comment from Mr. Saito, Admission Ticket Manager, Hanshin Electric Railway Co.

I believe that there are as many dramas as there are people around the "words" introduced here, such as the excitement of singing Rokko Oroshi in the light stand or the tears of high school baseball players as they give their all to the game. The fact that Hanshin Koshien Stadium has reached the 100th anniversary of its opening is due to the support of many people.

We would be very honored if you could look back on your dramas through "words.

All of us at Hanshin Koshien Stadium look forward to welcoming you to our stadium for the next 100 years.

Comment from Keita Fujiwara, Creative Director, Omoshikigyo Kayak

When researching the Hanshin Koshien Stadium for our 100th anniversary PR project, we realized that there are many people, things, and events associated with "Koshien" and many "words" that have different meanings when associated with "Koshien," such as "demon.

I thought that by using such "words" as a starting point, not only those who are familiar with Koshien, but also those who are unfamiliar with its history could come into contact with its history, so I came up with a project with the output of a "dictionary.

On a personal note, I am very honored and deeply moved to think that I was able to contribute to a project commemorating the 100th anniversary of the history of Hanshin Koshien Stadium, which I have visited since I was a child because I am from Nishinomiya City, Hyogo Prefecture.

Production Staff

Producer : Hiroshi Nishiue

Creative Director/Planner : Keita Fujiwara

Copywriter ： Yoshiyuki Hinohara / Nazuna Mitani

Art Director ： Ryoma Tateishi

Designer : Yusuke Akutsu

Video Production : Kairi Sato

Production Progression : Nazuna Mitani

PR : Yoshie Watanabe

About Kayac Corporation

Kayak provides users with new experiences that combine the latest technology and ideas, such as game applications, advertisements, website production, community currency, immigration and population promotion, etc., on the strength of its out-of-the-box creativity, planning ability, and technical skills in giving shape to ideas. The company has a unique personnel system and management that makes the most of diversity under the management philosophy of "increasing the number of creators.

Establishment: January 21, 2005

Representative: Daisuke Yanagisawa, Masanori Kaihata, Tomoki Kuba

Location: 11-8 Onarimachi, Kamakura, Kanagawa, Japan

Business description: Japanese-style interesting contents business

URL ： https://www.kayac.com/