New brand "Care and Relax" with "Mud x Nighttime Beauty" will launch a clay cream shampoo for hair care on April 1, 2024! Clay cream shampoo that cares for hair with 《mud x nighttime beauty》 from the new brand "Care and Relax" will be born on April 1, 2024!

Global Style Japan, a cosmetics developer headquartered in Takarazuka City, Hyogo Prefecture, has released a new brand, "care and relax," which provides "care" and "relaxation" at the same time and delivers a high-quality relaxation experience. Clay Cream Shampoo" was released on April 1, 2024.

Birth of a New Kind of Clay Cream Shampoo

～The new brand "care and relax" will be released on April 1, 2024. ～The new shampoo is a simple product that provides a high quality of care and relaxation.

A quality experience with a simple product. A new lifestyle brand was born to provide superior care in a simple way.

Care and Relax (abbreviated name: Care-relax) is a lifestyle brand born under the brand mission of "providing care and relaxation at the same time to all people in their daily lives.

Care" is a gentle, high-quality "emotional experience" for daily self-care, including hair care, rather than just a simple task. Relax" is a "fragrance experience" based on brain science analysis that creates a state of relaxation in body and mind each time it is used.

This new brand is based on the desire to provide a healing space where the mind and body are satisfied simply by using simple yet sophisticated products.

We are passionate about providing moments of quality healing, and we plan to release premium items by combining our experience and knowledge in research and development, including our sister brand "LUFT".

This is the first of such special products to be released by Care Lilla.

On April 1, 2024, we will release "Clay Cream Shampoo FE," a new cream shampoo that requires no treatment.

It is a "nighttime beauty clay cream shampoo" that provides hair with the ultimate in care and relaxation during those precious hours of the night when we are free from the busyness of the day and the stress of the environment.

Care-rela is not just a shampoo that washes, but a new product that combines "wash," "replenish," and "heal" to transform your daily bath time into something special with just one bottle.

Hair shines while you dream. Long night care for a morning surprise.

~The power of mud* shines under the moonlight. ～Mud

A nighttime beauty experience with deep moisture.

Our goal was to create a shampoo that you will want to use again tomorrow.

Carerilla's cream shampoo is a new type of clay cream shampoo that requires no treatment.

The mud rich in beauty ingredients gently envelopes your hair in moisture, and the cream shampoo washes without foaming, making every night a head spa-like bath time. The shampoo delivers a special clay hair care experience that will leave you wanting to use it again tomorrow.

100% natural, sea-derived mineral ingredients and lava clay (mud) with excellent adsorption effects gently cleanse the scalp and hair, while mineral ingredients filled with the blessings of the sea and plant oils with high repairing effects care for hair and relax the mind. It leaves hair moist and manageable without the need for conditioner or treatment.

The French Earl Grey fragrance, developed in collaboration with Marie Huguenot, a perfumer from France famous for its world-class perfume culture, focuses on relaxation and stress reduction. The relaxing fragrance, specially formulated for CareLila, makes bath time at the end of the day a special experience.

This all-in-one shampoo performs eight functions in one bottle, making it possible to provide superb hair care in a short period of time. Regardless of gender or age, this is an item that can easily fulfill the "hair care" that people tend to give up.

For all those who spend their busy days, this is a relaxing experience with excellent care.

～Three carefully selected adsorbing beauty ingredients for quick hair care

Three adsorbing beauty ingredients

One of the questions people tend to ask about cream shampoos is, "How do you wash without lather? The question often raised by cream shampoos is, "How do you wash without lather?

Carerilla's Clay Cream Shampoo focuses on "adsorption ingredients" and is richly blended with three carefully selected adsorption beauty ingredients.

Because it is a non-foaming shampoo, we have pursued a feeling of feeling the sebum adsorption effect.

This is a special formula only available at Care-rela, focusing on "3 beauty adsorption ingredients" for a finish that is not compromised by the fact that it is an all-in-one shampoo. After numerous tests to select the best clay, we carefully selected and luxuriously blended three ingredients: Moroccan lava clay, sea silt, and coral powder.

◆Moroccan Lava Clay

A mysterious naturally occurring clay mined from the Atlas Mountains in Morocco and created by changes in the earth's natural environment over a long period of time. It has superior adsorption and cleansing power, 4 times that of charcoal, and gently removes sebum, dirt in pores, toxins, and oil while recharging the scalp and hair with rich minerals. It improves skin texture, promotes scalp health, and conditions the scalp environment. The ingredients are used in head spas and massages, so you can enjoy an easy head spa experience at home.

◆Sea Silt

Sea silt is a natural sea mud called "Kucha" in Okinawa. It is a clay-like soil that has been deposited in the Okinawan sea for many years and has been a familiar beauty ingredient since the days of the Ryukyu Dynasty. Its high adsorption power and extremely fine particles adsorb dirt deep into pores, gently removing dirt and dead skin cells. It is marine-derived, rich in minerals, and has excellent moisturizing properties. It also contains anti-inflammatory properties, which prevents scalp problems and makes the scalp healthy. It also has a micro-current action, which relieves muscle stiffness and improves blood flow. The ingredients embody the concept of "care and relaxation," creating a state of relaxation of the scalp while taking care of the scalp.

◆Fossil coral powder (coral powder)

It is a 100% natural powder made from fossilized coral from Okinawa, and contains about 70 rich minerals including calcium, magnesium and iron. It also has excellent water retention properties and is said to moisturize hair and scalp and form a thin protective film on the skin surface to protect the skin from irritation and damage. The mineral content promotes turnover, removes dead skin cells, and keeps the scalp clean. It is also porous and adsorbs dirt and odor from the hair and scalp.

Carerilla's Clay Cream Shampoo is completely colorless*2 and is formulated with plenty of mud and mineral ingredients to give a natural "clay color" finish without synthetic coloring agents, so that customers can experience a "refreshing wash after shampoo even though it is an all-in-one shampoo.

The best combination of cleansing dirt and supplying minerals at home. The result and ingredients are both top quality for short time care.

～Aroma: Superb bath time with a great fragrance

French Earl Grey Fragrance

Jointly developed with a French perfumer. Relaxing French Earl Grey scent.

The French Earl Grey fragrance is perfect for relaxing at night. A special bath time to relieve the fatigue of the day with an elegant aroma reminiscent of a night in Paris.

The theme of this fragrance is "to enrich your daily bath time" and was developed in collaboration with Marie Huguenot, a perfumer from France, a country synonymous with perfume culture. Focusing on the relaxing and stress-suppressing effects of Earl Grey, we adopted a French Earl Grey aroma reminiscent of tea time, a peaceful nighttime rest time. The strength of the fragrance, the depth of the fragrance, and the combination of fragrances from the top to the end of the fragrance were all adjusted many times without allowing any compromise, resulting in a "fragrance for relaxation". The French Earl Grey fragrance is a unique French Earl Grey fragrance that aims to easily induce and regulate the relaxation brain waves (alpha waves). It is a special relaxing fragrance specially formulated for Care-rela.

Special Flavor Chart

The fresh and clear top note of bergamot relaxes the mind and soothes the fatigue of the day. The graceful floral middle note follows to calm your mind. The warm and creamy tea base note gives you a sense of relief like at tea time.

The harmony of the fragrance gently plays from the top to the end, making the end of the day a rich time of relaxation. Away from the hustle and bustle of daily life, enjoy the "fragrance" that is the perfect partner for enjoying your own time in a refined and tranquil environment.

～The keyword is "a shampoo you will want to use again tomorrow".

Ingredients full of care

Carerilla's Clay Cream Shampoo is a supreme item that is made with the utmost care, not only for its clay ingredients and fragrance.

Because it is something you use every day, we have packed it with points that will make you want to use it again tomorrow.

◆Contains special seaweed ingredients*3

Contains 9 kinds of seaweed ingredients*3 including kelp, wakame seaweed, and susabinoli extract to moisturize hair.

Total care from scalp to hair with the blessings of the sea. Moisturizing hair that is completed while you sleep, with no dryness.

◆Night care cream shampoo formula

10 free items to protect sensitive scalp.

Silicon free

Mineral oil free

No UV absorber

Colorant free

Paraben free

Sulfate free

Olefin (C14-16) sulfonate sodium free

Petroleum surfactant free

Synthetic polymer free

◆Includes PPT ingredients*4, which are hair serum

Contains plenty of PPT serum, a similar ingredient to hair.

It charges PPT inside damaged hair and helps to solve hair problems such as repairing damaged hair, protecting cuticles, and preventing hair breakage.

◆Moisturizing and moisturizing with plenty of botanicals*5

Luxurious combination of 21 botanical ingredients.

Gentle botanical-derived ingredients gently moisturize hair and scalp. Gentle botanical-derived ingredients gently moisturize hair and scalp, leading to healthy hair with bounce and body.

Recommended usage

To experience Care-ri-la's signature cream shampoo, please refer to the following guidelines depending on the length of your hair.

Step 1 Wet your scalp thoroughly with lukewarm water and massage for at least 1 minute.

The key is to pre-wash for about 2 minutes to remove dirt.

The adsorbing ingredients of the clay will catch the dirt that floats in the lukewarm water and cleanse your scalp.

The clay is blended with Moroccan lava clay, which is also used in head spas, so massaging it in beforehand will promote blood circulation and help to improve the environment of the scalp.

Step 2 Take an appropriate amount of cream and carefully massage it into the scalp and ends of the hair.

Step 2 Take an appropriate amount of the cream and carefully massage it into the scalp to the ends of the hair.

For short hair: 3 to 4 pumps

Semi-long hair: 4 to 5 pumps

Long hair: 5 to 6 pushes

Carerilla's cream shampoo can moisturize not only your hair but also your scalp, so it is important to thoroughly apply it to the scalp as well, which is often forgotten.

The clay, which has both cleansing and care ingredients, provides total care from the scalp to the ends of the hair by thoroughly penetrating the hair.

Step 3: Rinse thoroughly until the wet feeling disappears.

Step 3: Rinse thoroughly until the wet feeling disappears.

The product is rich in naturally occurring minerals, so it is very easy to feel the moment the "wet" feeling disappears. After the wet feeling disappears, you will be amazed at how smoothly your hair stays in place all the way to the ends.

Point to note

When it becomes difficult to get the cream out of the pump, the wide bottle mouth allows you to open the lid and scoop up the cream by hand! The bottle design was adopted in the hope that users will use the product until the very end, and it has a structure that allows the full 400mL to be used without excess. This is an item that allows you to say goodbye to the frustration of not being able to use the shampoo that has accumulated at the bottom of the bottle until the very end.

～Product Information

Clay Cream Shampoo FE

Care Rilla Clay Cream Shampoo FE

Suggested retail price: 5,000 yen (5,500 yen including tax)

Content ：400mL

Clay Cream Shampoo FE Trial size

Care-rira Clay Cream Shampoo FE Trial Size

Suggested retail price: 312 yen (343 yen including tax)

Contents ：2 packets of 10mL each

(For short hair: 2 packets, for medium to long hair: 1 packet)

～About the sale of the product

Date of release

April 1, 2024 / Rakuten Ichiba, advance reservation start

Early May 2024 / EC malls (Amazon, Yahoo! Shopping, etc.), all V-drug stores

1,000 yen discount for now only! All V・drug stores

＼Limited to 30 days from April 1 (Mon.) to April 30 (Tue.)＼.

To celebrate the release, pre-orders are now being accepted at Rakuten Ichiba!

The price is 2,980 yen (including tax) instead of the usual 5,500 yen (including tax)!

https://item.rakuten.co.jp/g-one/carerela-sham-fe-01/

～About "care and relax

Care and Relax

We promise to provide "care" and "relaxation" at the same time, so that taking care of your body does not end as a daily "task" but becomes a daily "moving experience" by taking care of your body.

Through simple yet sophisticated products, we provide our customers with moments of quality healing.

We are bringing premium products that scientifically and sensually explore the healing power of fragrance and nature's blessings on the mind and body closer to you.

Care and Relax" is a lifestyle brand whose name reflects our desire to deliver our two core values of "care" and "relax" straight to our customers.

Official Instagram account of "care and relax

https://www.instagram.com/_careandrelax_/

*1 Moroccan lava clay (moisturizing ingredient)

*2 No synthetic coloring agents

*3 Ascophyllum nodosum / hibamata / hijiki / Tororo kelp / lesonia nigrescens / mitsui kelp / ricili kelp / wakame seaweed extract / susabinori (all moisturizing ingredients)

*4 Hydrolyzed conchiolin protein, hydrolyzed silk (all moisturizing ingredients)

*5 Sunflower seed oil, jojoba seed oil, argania spinosa kernel oil, olive fruit oil, rice nuclease oil, shea fat, arnica flower extract, chamomilla flower extract, horse chestnut seed extract, calendula flower extract, hamamelis leaf extract, grape leaf extract, calendula officinalis flower extract, cornflower extract, cornflower extract, and rosemary flower extract Cucumber fruit extract, cucumber flower extract, mallow flower extract, parietalia extract, Elderberry flower extract, calendula officinalis leaf/stem extract, St. John's wort flower/leaf/stem extract (all are moisturizing ingredients).