Press Relase / News Release Distribution Service [@Press]

Note: This page is a machine translation of the Japanese original and is provided for reference only.
In the event of any discrepancy between this page and the original, the original shall prevail. Click here for the original text.

54% of those who take care of their breasts say they do not feel the benefits. Loving your body and building self-confidence is an important step toward a positive day-to-day life. It is also an important step toward a positive life.

The shape of the breasts, the size of the breasts, the condition of the skin on the breasts, the color and shape of the nipples, and other concerns are all different. nipple color and shape, etc.


M-STYLE (, an esthetic salon specializing in breast enhancement, which belongs to Irene Kamicho, a beautician who has become famous for her Irene-style breastfeeding massage, conducted a "Questionnaire on Breast Care" for those who take care of their breasts on a daily basis. The survey was conducted among those who perform breast care on a daily basis.

■Introduction (survey background):

We believe that having confidence in one's own body is surely important for spending one's daily life in a positive manner.

We operate "M-STYLE," an esthetic salon specializing in breast enhancement that incorporates the Irene method of breast-enhancing massage, and we are visited by people with a variety of breast-related concerns.

Since concerns about the breasts vary from person to person and are a sensitive topic, it may be difficult for many people to get the opinions of those around them or to find someone they can talk to about their own concerns.

This time, we would like to conduct a questionnaire survey of those who are currently using some kind of breast care, and would like to ask about the actual reasons why they started breast care, specific care methods, and their effects.

We hope that those who currently have concerns about their breasts, as well as those who would like to take better care of their bodies, will find this information useful.

<Survey Summary

Survey outline: Questionnaire on breast care

Survey period: March 7, 2024 (Thursday)

Survey organization: Web-based questionnaire (question selection/description type)

Survey target: People who are engaged in breast care

Number of respondents surveyed: 100

Reasons for starting breast care and problems they want to improve

Survey data 1

When asked why they started taking care of their breasts, 54.0% said that they had a complex about their breasts, and 41.0% said that they had gradually noticed areas of concern as they got older.

The reasons for starting breast care seem to be divided into two main patterns: those who originally felt a complex about their breasts and those whose concerns appeared as they got older.

A certain number of respondents also chose "to prevent breast cancer and other diseases and to promote health (22.0%)," probably due to the fact that various institutions have been calling for regular breast examinations.

Breast care for the purpose of health as well as beauty may be increasing in recent years.

Now that we have a rough idea of the reasons, what are the specific situations in which they feel or have felt concerns or issues related to their breasts?

When asked, the following opinions were gathered.

Survey data2

■ Actual voices

When I am slack due to dieting (20s)

When going to the beach or pool with friends or lovers (20s)

When I spend time alone with my partner (20s)

When the bust of my dress is flat (30s)

When I went to a hot spring with my friends and they all had beautiful breasts (30s)

When Minami Tanaka, whom I admire, was talking about her bust, I became worried about my own bust (30s).

When I looked at my bust in the bathroom mirror while taking a bath and saw that it was not as firm as before and looked sagging (40s).

When I thought my breasts were getting smaller due to aging when I looked at them in the bath (40s)

Cannot wear light clothes because of small breasts (40s)

It is clear that there are still many who are troubled by comparisons with their surroundings when they go to the beach, pool, or hot springs.

Also, when trying to solve their body problems through dieting, some have found that their breasts have become an issue.

Since there are times when they feel their bust concerns even in casual everyday situations, such as when choosing clothes to wear, after taking a bath, or when spending time alone with their partner, eliminating their concerns may help reduce their stress.

Survey Data 3

Next, when asked about what they would like to improve or enhance through breast care, the responses were "breast shape (61.0%)" and "breast size (60.0%).

As the previous survey shows, many respondents seem to be troubled by the shape and size of their breasts.

However, there is a wide range of points of concern, as seen in the following responses: the condition of the skin of the breasts (31.0%), the shape and color of the nipples (27.0%), and the symmetry of the breasts (25.0%).

Since issues differ from person to person, it is necessary to choose a suitable care method from among the many available.

What kind of care methods are those who actually perform breast care on a daily basis currently using?

What methods are they using and what are the effects of those methods? More than half of the respondents said they do not feel any effect.

Survey data 4

When asked what specific methods they use for breast care, "Selecting and wearing appropriate underwear (62.0%)" and "Daily massage (58.0%)" were the most common responses.

Selecting the right underwear for your body may be the easiest care to adopt.

In addition to regular bras, night bras have become more common in recent years and seem to be a strong ally in supporting the breasts throughout the day.

About 60% of the respondents use massage in their daily lives, but some of them may have repeated trial and error or have concerns about specific massage methods.

Moderate exercise (31.0%), skin care for breasts (31.0%), and healthy and proper diet management (25.0%) also followed.

We found that respondents are adopting methods that are relatively easy to adopt, but are they feeling the effects of these methods?

Survey Data 5

When asked if they are feeling the effects of their breast care regimen, more than half of the respondents answered "somewhat not (36.0%)" or "not (18.0%)," indicating that they are not feeling the effects of their regimen.

It may be difficult to obtain the desired effect even if one is taking various methods of breast care, such as selecting and wearing underwear, massaging, and exercising.

What problems are actually occurring in the process of breast care?

Survey data6

When we asked the respondents if they had any problems in breast care, they answered that they did not know what was the correct information (39.0%), that techniques such as breast massage were difficult (39.0%), and that they could not find much information on breast care (35.0%).

Now that the Internet has become widespread, it is becoming more and more difficult to select and choose the correct information in any field, and it seems that many people are feeling the same problems in breast care.

We want to avoid at all costs the counterproductive effects of practicing the wrong methods.

The best way to avoid the opposite effect may actually be to practice correct breast care while taking in the opinions of experts according to the issue at hand.

Survey data7

Finally, when asked if they think that having confidence in one's body through breast care and other means is meaningful for spending one's days in a positive manner, "Very meaningful (40.0%)" and "Somewhat meaningful (54.0%)" were the responses.

It is clear that more than 90% of the respondents believe that taking care of their bodies helps them to have a positive inner life.

It may be that taking good care of one's own body and having confidence in oneself, rather than just what others think of one's body, is in fact an important point in living a good life.

Conclusion: Try to achieve mental health through breast care!

In this issue, we surveyed those who take care of their breasts on a daily basis to find out why they started taking care of their breasts, how they take care of their breasts on a daily basis, and the effects of taking care of their breasts.

The results revealed that regardless of breast care alone, having a body that makes one feel confident has a positive impact on one's inner life as well.

However, it is difficult to gather correct information and learn the right techniques when trying to take care of one's breasts, and it does not seem to be an easy way to resolve one's problems.

Some people may be wondering whether they should continue to care for their bodies in the same way because they are unable to see any real results.

For such people, we recommend referring to the opinions of professionals or undergoing treatment at a specialized institution.

Our company operates an esthetic salon specializing in breast enhancement.

By incorporating the "Irene-style breast enhancement massage" invented by Irene Kamicho, a beautician, we can lead you to your ideal breasts.

First of all, please tell us your concerns and ideals at the counseling.

We believe that we can help you because we have faced the same problems as women.

We believe that we can help you to achieve the most beautiful breasts in your history. The Irene Breastfeeding Massage

Irene's breast enhancement massage will give you the most beautiful breasts ever.

M-STYLE (, an Ebisu-based esthetic salon specializing in breast enhancement, offers treatments to solve your breast-related problems.


M-STYLE is an aesthetic salon that specializes in breast enhancement treatments, including the "Irene-style breast enhancement massage" developed by Irene Kancho, a beautician who has many big-name celebrities as fans.

Irene's Breast Enhancement Massage" has been used by more than 10,000 women to address their various breast problems.

Website :


How to use the service

(1) Make a reservation through our website (

(2) Visit our store

Please check the access to the site and arrive 5 minutes before your appointment.

(3) Counseling

We will ask you about your specific concerns and the kind of breasts you want to have, and explain the precautions you should take.

(4) Start of treatment (back massage → breast massage)

First, we will perform a back massage to soften the flesh that has escaped from the bust and return it to the bust.

Then, a massage of the bust is performed to relax the mammary glands and improve the flow of lymph, which leads to the growth of the bust.

(5) Fitting and after-counseling

After the treatment, we ask you to touch your breasts to feel the changes.

In addition, we will fit you with the right bra size. During the fitting, we will give you guidance on bra make-up.

After the fitting, we will give you an after-counseling session.

Irene Kamicho Produce Products

The ultimate next-generation bra that creates the ideal breast shape


A new type of night bra that provides peace of mind while you sleep.


The newest in the world of nighttime bras, this is a new way to feel good while you sleep. GravoLine


Breast care cream "Manigrand" for Irene style breast massage.


EC site:

Available for purchase when you visit our salon.

■Introduction of Irene Michelle Kancho

Irene Kamicho

A veteran esthetician with over 20 years of salon experience. She is an aesthetician who invented the "Irene-style breast-feeding massage" and has provided breast enhancement support to many women over the years, including big-name celebrities.

She has a heart for research and continues to devise new techniques based on her own experiences of having had problems from various backgrounds.


Books : relevancerank&text=%E7%A5%9E%E9%95%B7+%E3%82%A2%E3%82%A4%E3%83%AA%E3%83%BC%E3%83%B3&ref=dp_byline_sr_book_1

Salon Introduction


TEL :050-1237-5429 ※Reservations can only be made through the web.

Business hours: 11:00 - 20:00 (last appointment at 18:30)

Location : Ebisu, Shibuya-ku, Tokyo 150-0013

     501 FeliceEBIS, 1-24-2 Ebisu, Shibuya-ku, Tokyo

Company Profile

AY Company, Inc.

TEL : 050-1237-5429

Representative Director: Yuki Morita

Location: 586-1 Yonezawa-cho, Mito, Ibaraki 310-0847, Japan