Tokyo's "Amazake Brownie", a plant-based and gluten-free sweet treat, was selected for the Japan Food Selection. Tokyo's "Amazake Brownie" won the Grand Prix at the Japan Food Selection! Tokyo's "Amazake Brownie" won the Grand Prix, the highest evaluation at the Japan Food Selection!

2024.04.16 09:00

株式会社morning boost

Tokyo, April 15, 2024 - morning boost Inc. is pleased to announce that "Amazake Brownie" from its plant-based and gluten-free sweets brand "UPBEET! Tokyo, has won the Grand Prix, the highest evaluation, in the 74th Japan Food Selection organized by the Food Analysts Association of Japan on Monday, April 15, 2024.

Amazake Brownie

Description of Amazake Brownie

A moist and satisfying dish filled with chickpeas. The sweetness is made from handmade, thick amazake made from freshly brewed koji malt from Takamura Shoten in Chikuma City, Nagano Prefecture, which has also won the Nagano Prefecture Governor's Award. The brownie is full of nutrients and is called "drinkable IV".

When cooled, it tastes like rich raw chocolate, and when warmed, it tastes like fondant chocolat.

(Price including tax: 486 yen/90g)

Takamura Shoten (Chikuma City, Nagano Prefecture)

What is Japan Food Selection?

The Japan Food Selection is Japan's first food and food ingredient evaluation system, selected by 23,000 food analysts who are experts in food information and communication. Products are judged and determined based on evaluations that take into consideration the delicate tastes, preferences, sensibilities, and food culture of the Japanese people. The products are evaluated by qualified food analysts in five stages (document review, questionnaire survey, first screening, second screening, and final screening) based on 100 check items, including internal factors, external factors, market factors, management factors, safety factors, and branding factors. The score ratio in the judging items is 90% or higher. Only products that receive a score of 90% or more in each of the judging categories will be awarded the Grand Prix.

Click here for the award page

https://www.japan-foodselection.com/prize/0m-_z80h9n

Grand Prix Awards

https://www.japan-foodselection.com/

What is UPBEET!

UPBEET!Tokyo is a plant-based, gluten-free company with a mission to deliver sweets that "upbeat" your life and make your everyday life more exciting. Tokyo delivers its products based on four promises.

(1) No milk or eggs

(2) Wheat flour free

(3) No white sugar

(4) Japanese fermented foods

Four Promises

Tokyo Founder: Nozomi Jinguji

CEO and Representative Director of morning boost, Inc.

Born in Kagoshima Prefecture. After graduating from university, he joined an airline company. Fascinated by the world's food culture, she launched a plant-based & gluten-free sweets brand "UPBEET!Tokyo" in 2018 with the hope of bringing everyone together around the same table to enjoy food together. She is a student of the 8th term of APT WOMEN, Tokyo Metropolitan Government's female venture growth promotion project.

Her mission is to realize food diversity where everyone can eat safely, to bring "excitement = Up Beat" to everyday life, and to connect the joy and richness of food to the future.