Lip Gloss x Anti-Aging Care Formulated with Human Stem Cell Cultured Fluid The second product "EROINA LIP TREATMENT" will go on sale on April 8.

2024.04.10 10:00

株式会社モルティー

MOLTY Corporation (Head office: Utsunomiya City, Tochigi Prefecture; Representative Director: Yukiko Fujioka) has launched the long-awaited second product, "EROINA LIP Pre-order sales began on April 8, 2024 on the Makuake website.

EROINA LIP TREATMENT #02" containing human stem cell culture fluid

The second EROINALIP was born!

The goal was reached in just 49 minutes after the start of sales!

Pre-order sales of the second EROINA LIP started at 10:00 on April 8, 2024 on "Makuake," a support purchase site operated by Makuake, Inc.

The goal was reached in just 49 minutes after the start. On the first day alone, 267% of the total was achieved.

We are also offering special benefits only for the pre-order sales.

Please check it out while it is still on sale!

Makuake Pre-order Sales

Sales period] April 8, 2024 from 10:00 to May 7, 2024 from 10:00 to 18:00

URL] https://www.makuake.com/project/eroina/

Story behind the birth of EROINA #02

1] Achievements of the first revolutionary lip gloss

EROINA LIP TREATMENT #01, which went on sale in February 2017, quickly became popular on the official website and Rakuten online shopping site, and on September 4, 2018, 200 units sold out in 30 minutes on the Rakuten online shopping site. It was also listed in many rankings as a lip gloss that sells one bottle every 10 seconds.

The product also received a high review rating of 4.53 out of 5 points! Total sales of 15,000 units have been sold out!

2] Demand for lip gloss has declined due to the Corona Disaster mask, and the product is no longer available...

◆Developer: Yukiko Fujioka, President of MOLTY Co.

Of course we wanted to re-launch the product, but we honestly did not think of making it again, because we thought that we would not get customer needs if we made it now, when masks are essential every day. However, after I announced that the product was sold out, I have been receiving messages from customers day after day after day.

I even received a direct message on my Instagram DM.

Developer Yukiko Fujioka, Representative Director of MOLTY Co.

Profile of Yukiko Fujioka

Representative Director of MOLTY Co., Ltd. and owner of 4 esthetic salons

While consulting more than 60 companies as a beauty researcher, she also established an academy of esthetic salons from scratch and travels around the country as a special advisor giving guidance and lectures.

She also serves as vice president of the Tochigi Prefecture New Business Council and will be appointed "Tochigi Future Ambassador" in 2019.

He has been recognized for his diverse talents and has appeared in many media, including radio and magazines.

3】Non-stop customer feedback: "It has to be EROINA.

Since the product was sold out, we have been inundated with inquiries from customers every day.

When will you resell it? I've used everything and my lips never got better, but this is the only one that works. Please resell it again. I can't do without EROINA. I finally found something good, so please make it again." There were many requests for the resale of the product, and most of them were from customers whose lip problems had improved.

We also received the following product reviews on the Rakuten online shopping site EROINA.

I can't do without it. I have deep vertical wrinkles and was suffering from dryness and cracking, but then I came across this product and I am grateful. If you have tried all kinds of lip care products and they don't work, it's worth a try.

I have been using this product for many times.

I love the feeling of the product when I apply it.

If I don't use it for a while, my lips are still in bad shape. If I continue to use it, my lips become supple and look good. (Female, 40s, May 16, 2022)

The fact that there were so many comments about lip problems showed that EROINA was in great demand, not only as a lip gloss, but also as an anti-aging treatment.

4] A savior for lip problems! The second EROINA LIP, more specialized in anti-aging care, was born!

Following the first product, the second product was finally completed after repeated trials using the anti-aging ingredient "human stem cell culture fluid" as the main ingredient to improve problems such as dry lips and vertical wrinkles, while maintaining the shimmer and shine of a gloss. The revolutionary lip gloss that provides anti-aging care just by applying it as a lip gloss was born.

EROINA" Product Outline

EROINA" is a functional lip treatment that performs three functions (beauty essence, makeup base, and lip gloss) in a single bottle, and is made with the luxurious use of "human stem cell culture fluid," which is attracting worldwide attention. In addition to moisturizing ingredients from human stem cell culture fluid, it also contains a firming ingredient of Capsicum annuum extract that improves blood color, and a luster ingredient of diamond powder to give lips a fresh and beautiful appearance.

Features and effects of EROINA

EROINA is a lip treatment that performs three functions in one bottle, so it can be used all day long as a makeup base and gloss during the day and as a beauty essence at night.

As a serum, it prevents dryness, moisturizes, and roughness of the lips, and improves the texture of the lips.

As a makeup primer, it improves the texture of your lips, enhances the color of lipstick, and reduces the appearance of vertical wrinkles.

As a lip gloss: Creates full, voluptuous lips, and leads to lips with a slight cherry blossom coloring, shine, and transparency.

About the main ingredient "human stem cell culture fluid

Human stem cell culture fluid is a secreted fluid produced by human fat-derived stem cells when they are cultured. It was created in the research process of regenerative medicine such as burn treatment. Human stem cell culture medium contains more than 500 kinds of proteins, including more than 150 kinds of cytokines (intercellular signaling substances, growth factors, etc.). Because of their ability to activate and proliferate cells, these cytokines have attracted much attention, and have been called "beauty medicine without scalpels" and "the ultimate weapon in anti-aging care.

The package has been renewed! Also recommended as a gift!

EROINA LIP TREATMENT #02 has been renewed in a box type package, unlike the previous bag type package. Since there were many customers who used it as a gift, it will be more satisfactory for gift use.

The outer box has been renewed! It is recommended as a gift!

■ 【Product Outline

Product name: "EROINA LIP TREATMENT #02" containing human stem cell culture fluid

Content ：7g

Suggested Retail Price ： 4,620 yen (tax included)

Country of origin : Japan

Publisher ：MOLTY Co.

About MOLTY Co.

MOLTY operates four esthetic salons mainly in Utsunomiya City, Tochigi Prefecture, and directly sells its own cosmetic brand "Jewelry Jelly," which regularly ranks No. 1 in the Rakuten Ichiba overall ranking, through its mail order website.

Jewelry Jelly" has sold a total of 470,000 units in its series, and boasts overwhelming product power with more than 2,100 reviews on Rakuten Market and a customer satisfaction score of 4.63 (out of 5 points).

In addition, the company's strength lies in its customer-oriented store management, as evidenced by the fact that it has been awarded the title of "Excellent Shop of the Month" nine times, which is given to the top 1% of all Rakuten Ichiba stores that receive a high evaluation from customers.

We believe that if a product is not truly good for your skin, you will not continue to use it. That is why we use only the most effective ingredients and keep our prices as low as possible. This is our policy. We hope that many people will use our cosmetics that use truly good ingredients and are more effective.

Company Profile

Company name: MOLTY Co.

Location ： 4-4-20, Yonan, Utsunomiya-shi, Tochigi 320-0834, Japan

Representative: Yukiko Fujioka, President

Establishment ： November 11, 2006

Business : Operation of salons and mail order site

Capital ： 2 million yen

Corporate site ： http://www.e-molti.jp/

Official mail order site: https://www.molti.org/

Customer Inquiries

MOLTY Co.

Attn: EGAMI Risa