Japanese silk brand ROSHA celebrates its 8th anniversary POP UP SHOP at Nihonbashi Mitsukoshi main store from April 17 (Wed.)

Yokosho Machine Works Co. (Head Office: Gosen-shi, Niigata; President: Tsuneaki Yokono), a silk weaving factory that has been weaving high-grade silk for vestments and kimonos in Gosen-shi, Niigata for 100 years, will hold a POP UP SHOP for its silk factory brand "ROSHA" from April 17 (Wed) to April 23 (Tue), 2024. The POP UP SHOP will be held from April 17 (Wed.) to April 23 (Tue.), 2024, at the Nihonbashi Mitsukoshi main store in the promotion space on the first floor of the main building.

ROSHA POP UP SHOP

Outline of "ROSHA" POP UP SHOP

Venue: Nihonbashi Mitsukoshi main store, 1st floor of the main building

Location: 1-4-1 Nihonbashi Muromachi, Chuo-ku, Tokyo 103-8001

Period ： April 17, 2024 (Wed) - April 23, 2024 (Tue)

Business hours : 10:00 - 19:00

ROSHA", which sells mainly through its online store in Gosen-shi, Niigata Prefecture, will hold a spring POP UP for the first time in five years. In addition, under the theme of "8th Anniversary Gratitude," we will offer a variety of special gifts that will make you feel closer to silk.

Visitors will be able to experience firsthand the high quality silk made in Japan.

■8th Anniversary Privileges

ROSHA, which aims to create a lifestyle in which 100% high quality silk is a part of everyday life, has prepared a special gift offer of silk for daily use to commemorate the 8th anniversary of the launch of the brand.

Present benefits

Special offer 1: Customers who purchase over 10,000 yen including tax will receive one silk chou chou (size S) or one inner mask3 as a gift.

Benefit 2: The first 30 customers to purchase 30,000 yen or more including tax will receive an original silk short scarf.

The image we envision is a silky, lustrous lifestyle.

ROSHA has prepared original silk items that will add color to your life and make you feel refreshed.

Theme: sleep

Silk, which moisturizes skin and hair, can care for your hair and skin while improving the quality of sleep.

LINEUP: Night caps, pillowcases, mittens for hand care, masks for sleep to prevent dryness and moisturizing, etc.

SLEEP：Silk-comfortable sleep

theme：UV

Silk, with its high UV shielding rate, protects the skin and hair while being fashionable.

LINEUP：Arm covers, hoodies, neck covers, stoles, cardigans, etc.

theme：care

Silk gently cares for your skin and hair, and brings comfort to your daily life.

LINEUP：Hair turbans, mittens, body towels, handkerchiefs, etc.

care：care for your hair

theme：baby

For newborn babies. Next to the mother's stomach, the baby will be wrapped in silk.

LINEUP：Silk wrap, hat, styes, etc...

Theme：relax

Whether you are sleeping, relaxing, or going out, the softness of silk will melt your heart the moment it touches your skin.

LINEUP：Silk wear including tops, bottoms, etc.

relax：Gentle and reliable

theme：mask

Silk inner masks are popular among those who suffer from rough skin caused by non-woven masks.

The new version 4 will be on sale at the POP UP SHOP.

mask：Safe for sensitive skin

Theme: cool

Breathable and smooth silk wear is indispensable for protection against the heat.

LINEUP: camisoles, tank tops, tops, bottoms, cardigans, etc.

THEME：diversity

The fabric plays the leading role. Therefore, you are free to choose the design you want to put on it. You are also free to choose. All you need is a sense of security of high quality.

LINEUP：All items including stoles

Theme：Present

A sense of security in quality that anyone can give as a gift. This is the characteristic of ROSHA.

LINEUP: Stoles and all other items

ROSHA - rosa - story

Gosen-shi, Niigata Prefecture, is one of the three major white fabric production centers in Japan, along with Tango in Kyoto and Nagahama in Shiga. Gosen-shi, Niigata Prefecture, is one of the three major white fabric production centers in Japan, along with Tango in Kyoto and Nagahama in Shiga.

Yokomasa Kigyojo Co., Ltd. is a factory that has been weaving only white silk before dyeing kimonos for more than 100 years in this area with a long history of textile industry.

We, who inherit the pure water, traditional techniques, and weaving spirit nurtured by the local climate, have developed "ROSHA-rosa" so that the elegance and beauty of kimono can be easily incorporated into daily life.

The brand started with scarves made of 100% silk, both the fabric and the dyeing process of which are derived from kimono.

The concept is to "confine the beauty, dignity, and culture of the kimono in a single scarf" as a "kimono you can carry around with you.

Behind the development of such a product was the recent trend away from kimonos, which has been unstoppable in recent years. After reviewing the basic materials, we focused on "ro" and "sha," special fabrics used for summer kimonos.

After four years of trial and error, we created a new material with unique permeability that is less than a quarter the weight of a kimono. The greatest feature of this transparency is its ability to change its beauty depending on the wind and light.

At Corona Disaster, we have been close by with silk masks that are safe for people with sensitive skin, and we have expanded our lineup to include a variety of masks at the request of our customers.

We make these silk items with the hope that they will serve as a bridge to convey the traditional beauty and wisdom of Japanese life to the world and to the future, a new concept that has the DNA of the kimono.

Details of the 100% silk brand "ROSHA": https://rosha.jp

Sales agency

Trade name: Yokosho Kigyojo Co.

Location: 1-2-38 Yoshizawa, Gosen-shi, Niigata

Representative: Tsuneaki Yokono, President

Date of establishment: Established in 1900, incorporated in 1962

Business description: Manufacture of silk fabrics

URL: https://yokosho.co.jp

<Yokosho Kigyojo's Business

Yokosho Kigyojo has been weaving only white fabric made of 100% silk for more than 100 years, which is the basis of kimono and vestments. The company's only job was to receive orders and ship the fabric to Kyoto, so sales were shrinking and the craftsmen were aging. In 2013, when the brothers took over the family business, they decided to break through the current situation and create the next 100 years by restructuring the company with the message "Putting the future on white fabric. The president, who is also the elder brother, is the manager of the company and the president of the company.

The elder brother, the president, has made it his first priority to pass on his skills as a manager and craftsman, while the younger brother, the managing director, has taken on the responsibility of disseminating information and launching the company brand, based on his experience as a former systems engineer.

From "just making white fabric" to "using white fabric. Now we receive feedback from customers for our own brand, which motivates our craftsmen to develop new fabrics.

We are striving to create a new image of a silk weaving factory, one that preserves tradition while taking on the challenges of a bright future.