Alps Coffee Lab from Matsumoto, Shinshu, Re-fermenting Green Beans with Fruits to Create Flavor coffee beans "Strawberry Coffee" and other new products to go on sale on April 15 (Mon.)!

Alps coffee lAb Inc. (Head office: Matsumoto City, Nagano Prefecture; Representative Director: Hirohisa Saito; hereinafter "the Company"), a coffee brand pioneering the possibilities of coffee in Japan, will start selling a total of six types of coffee, including "Strawberry Coffee," made by fermenting green beans with fruits and fruit juices before roasting, and "Sakura Coffee," which is available in limited quantities. The company will begin selling a total of six varieties, including a limited-quantity "Sakura Coffee," at its coffee shops and online store from April 15, 2024 (Monday).

https://kamenoya.thebase.in/

Fruit Coffee, Sakura Coffee

We aim to create a "Japanese coffee culture" that can be transmitted to the world by re-translating the coffee culture, which is an imported culture from overseas, while respecting Japanese uniqueness. We are creating a "Japanese coffee taste" by fermenting coffee beans before roasting in a method rooted in Japanese fermentation culture.

We are pleased to announce the release of a new lineup of six new coffees from our "NEW WAVE" series of coffees that have been fermented with fruits and fruit juices.

The new lineup includes "Strawberry Coffee," in which coffee beans are soaked in strawberry juice to give it a subtle strawberry sweet and sour flavor; "Lemon Coffee," in which coffee beans are soaked in lemon juice to give it a rich coffee flavor with a hint of lemon; and "Banana Coffee," which is soaked in banana pulp to give it a robust banana aroma and sweetness. In celebration of the cherry blossoms coming into full bloom in Nagano Prefecture, where the company is located, a new limited-time product, "Sakura Coffee," made from a variety of coffee beans called Sakura Bourbon soaked in salted cherry blossom petal powder, will also be available. The product has a new, limited time offer.

We hope you will enjoy the new coffee flavors with a sense of laboratory (experimentation), in which we have tried new approaches to coffee other than its origin and roasting degree.

The Alps Coffee Lab will continue to be a place where people can enjoy coffee with the free spirit of "something fun. Alps Coffee Lab will continue to open up new possibilities for Japanese coffee with a free spirit that is "something fun.

Product Outline

Launch date: April 15, 2024 (Monday)

Sales location: At stores operated by the Company (Coffee Chabo)

　　　　　　　　　　　(Coffee Tea House Kamenoya, Kamenoya Annex, Alps coffee lAb,)

　　　　　　　　　　　Online store, souvenir stores in the prefecture, etc.

Price ： 100g 1,045 yen (tax included)

Online store URL: https://kamenoya.thebase.in/

Remarks: Sold as coffee beans.

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Strawberry Coffee

Strawberry Coffee

Brazilian coffee beans with a good balance of acidity and richness are soaked in rum and strawberry juice to create a flavor characterized by the sweetness of dark rum and the sweet and sour aftertaste of strawberries.

Lemon Coffee

Lemon Coffee

Coffee beans from Kenya with a sour aftertaste are soaked in lemon juice to create a flavor that is both light and rich at the same time with a refreshing aftertaste.

Banana Coffee

Banana Coffee

Colombian coffee beans with a sweet aroma are soaked in banana pulp and juice to create a taste that combines a subtle sweetness with the firm sweetness characteristic of bananas.

Orange Coffee

Orange Coffee

Brazilian coffee beans are soaked in orange juice to create a juicy, fresh taste that spreads in the mouth.

Apple Coffee

Apple Coffee

Brazilian coffee beans soaked in apple juice for a flavor characterized by smooth acidity. An environmentally friendly product made from non-standard apples.

*Package renewal of existing products

Sakura Coffee

Sakura Coffee (limited quantity)

Brazilian Sakura Bourbon coffee beans soaked in salted cherry blossom petal powder, with a gorgeous cherry blossom aroma that spreads in the mouth and a sweet flavor.

■What is Alps coffee lAb.

Alps coffee lAb.

Alps coffee lAb. is a roastery that creates "Japanese coffee culture" that can be shared with the world.

We specialize in processing green beans and roasting our own coffee to open up new possibilities for Japanese coffee.

Company name : Alps coffee lAb.

Business : Management of restaurants and wholesale of coffee beans,

　　　　　　　　　 Development of local souvenir products, food production for restaurant business

Representative Director : Hirohisa Saito

Head Office: 4-7-22 Ote, Matsumoto City, Nagano Prefecture, Japan

Date of establishment : March 3, 2021

Online store : https://kamenoya.thebase.in/

Stores operated

＜Coffee Tea House Kamenoya

While utilizing the atmosphere of the "Odo Chabo" coffee shop, which has a history of over 60 years, we offer home-roasted coffee and a nostalgic yet new coffee menu. The store has a terrace with a fountain, and the atmosphere of a good old-fashioned coffee shop is preserved.

Location: 4-7-22 Ote, Matsumoto City, Nagano Prefecture, 390-0874 Japan

<Alps coffee lAb.

Alps coffee lAb. is a coffee stand renovated from a former warehouse, located along the banks of the Metoba River.

The second floor has a café space with beautiful greenery outside the windows so that customers can enjoy their coffee in a relaxed atmosphere.

Location: 2-4-9 Chuo, Matsumoto City, Nagano Prefecture, 390-0811 Japan

＜Kamenoya Annex

A historic building was opened by the Door Group as an old private house inn "Satoyama villa HONJIN".

The Kamenoya Annex was opened in a detached building. Built in the early Showa period, it is a Western-style building with a beautiful blend of Japanese and Western style with stained glass windows.

Location: 246 Hofukuji-cho, Matsumoto City, Nagano Prefecture, 399-7412 Japan

Alps Coffee Lab. operated stores