Passing Down Nature's Workings and Human Activities to the Next Generation 17-Year Aged Sake "Hatsugi Kikkou 17 Densho" to go on sale on May 1 (Wed.) The sake is produced in collaboration with the Institute of Ornithology, world-renowned wildlife artists, and Japanese pheasant farmers, Co-creation with the Pheasant Farmers of Japan

On May 1, 2024 (Wednesday), Hatsugu, a brand of aged Japanese sake, will begin selling Hatsugu Kiki 17 Densho, the third in the series following Hatsugu Kiki 50 Junmai/Honjozo and Hatsugu Kiki 15 Jitsureku. The manufacturer is Sawanotsuru Corporation (headquartered in Nada-ku, Kobe).

URL: https://hakkei.site

Hatsugu" Tradition of Matured Sake Brand

Based on the concept of "transmission," the company supports research activities that lead to the protection of birds and the global environment.

A portion of the proceeds from the sale of "Hatsugu Kiki 17 Densetsu" will be donated to the Yamashina Institute for Ornithology to support research activities that help protect birds and the global environment.

The Yamashina Ornithological Research Institute, which was founded in 1932 by Dr. Yoshimaro Yamashina at his own expense, continues to conduct research that helps protect rare species such as the endangered albatross and the Okinawa rail, and also conducts surveys commissioned by the Ministry of the Environment.

The institute also boasts a collection of books and bird specimens related to ornithology, which are indispensable materials for the study of birds. The collection includes specimens of extinct birds that have already disappeared from the earth, natural history books from the 19th century, and other valuable items.

Yamashina Institute for Ornithology

WEB site: https://www.yamashina.or.jp

The label design features the national bird, the pheasant, as depicted by world-renowned wildlife artist Okada Munenori.

The design of "Hatsugi Kizoku 17: Traditions" depicts a gallant pheasant. The artist behind the design is wildlife artist Munenori Okada. Mr. Okada is the third Japanese artist to be certified as a full member of the Society of Animal Artists (based in the United States), an organization that animal artists from around the world aspire to join. He has been featured in many newspapers, TV, radio, and other media. He has continued to paint animals that are in danger of extinction and communicate his work both domestically and internationally, while also focusing on wildlife protection and habitat conservation activities. The "one-stroke work" produced by the delicate yet powerful brush strokes of a painter who has been observing wildlife for a long time breathes life into the design of "Hatsugi Tsuguhatsu".

Wildlife Painter Munenori Okada

Website: https://www.atelier-mansell.com

A young producer protecting pheasants, preserving nature, and "handing down" the traditions of his predecessors.

It is said that in order to protect water, it is important to protect the forests that are its source. To protect the forests, there are people who continue to protect "birds. Birds, which stand at the top of the forest ecological pyramid, are indispensable in maintaining the balance of the food chain. They are also said to be an indicator of environmental protection.

The website of "Yatsugi Kiki 17: Inheritance" also introduces the story of Naoki Ogura, the second generation owner of the Japan Pheasant Farming Center Ogura, who inherited the production and release business of the Japanese pheasant, a national bird that was once feared extinct, and is the leader in passing it on to the next generation.

Mr. Ogura is working with producers and chefs from around the world to shed light on the new value of Japanese pheasants and to pioneer a path toward world-class production. Mr. Ogura has endorsed our efforts to "hand down" the workings of nature and people to the future, and is featured on our website.

Japan Pheasant Farming Center Ogura

Facebook page: https://www.facebook.com/profile.php?id=100054452051307

Hatsugu Kikkoku 17: The Legacy" is scheduled to go on sale exclusively online on May 1, 2024 (Wednesday). We hope you will enjoy it while thinking about the stories of people and nature that have been handed down over time.

Product Specifications

Product name: "Hatsugi Kikkou 17 Densho

Age: 17 years

Producer ： Sawanotsuru (Hyogo)

Content : 720ml

Price ： 70,000 yen (excluding tax)

WEB site

https://hakkei.site

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