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Survey on "Job Hunting" Conducted among Generation Z (20-25 years old) Men and Women More than 85% of young people answered "useful" in their job search!


JITSUGYO Corporation (Head office: Nara City, Nara Prefecture; President: Yoshihide Sawai), an advertising company in business for more than 65 years that provides "Recruitment Revolution(R) Animation," a 90-second animation service that covers the information you want to convey and can be watched without getting bored, conducted a survey of men and women aged 20 to 25, known as Generation Z. The survey was conducted by JITSUGYO. (Head office: Nara City, Nara, Japan; President: Yoshihide Sawai), an advertising company with headquarters in Nara City, Nara, Japan, conducted a survey of men and women aged 20-25, known as Generation Z.

Outline of the Survey

The labor market is experiencing an accelerating labor shortage due to the declining birthrate and aging population, and companies are inundated with job openings seeking workers.

In this survey, we asked what information Generation Z uses for job hunting, and to what extent they referred to recruitment videos.

Survey organization: JITSUGYO Co.

Target :Generation Z men and women (20-25 years old) who have job-hunted.

Date : April 12, 2024 (Friday)

Survey Method : Internet survey

Number of valid responses: 501

Q1 How useful are recruitment videos compared to other sources of information? [Single answer] (%)


More than 85% of respondents answered that "recruitment videos" are useful.

Q2 What information do you want to know from the recruitment videos? [Multiple answers]


More than half of the respondents were more interested in the atmosphere of the workplace than in conditions such as salary and benefits.

Another respondent said, "I am interested in whether there are many senior employees who are close to my age (20 yrs old / male).

Q3 Where did you see the recruitment video? [Multiple answers].


YouTube is the most common next to job hunting information websites and each company's website.

Q4 What social networking services do you often use when job hunting? [Top two, multiple answers].


X (formerly Twitter) and YouTube were at the top of the list

The answers to Q3 and Q4 indicate that a large percentage of respondents watch videos (YouTube) during recruitment activities.

Q5 What is the appropriate length of a recruitment video? [Single answer].


Perhaps because they are accustomed to short videos, there is a trend toward shorter lengths of around 90 seconds

Q6 Have your favorable impression of a company changed after watching a recruitment video? [Single answer] Yes, I have.


More than 20% responded that their favorable impression of the company has increased

Q7 How important do you think recruitment videos are in job hunting? single answer] [single answer


More than 70% answered that recruitment videos are important

This survey revealed that more than 85% of young people feel that recruitment videos make it easier for them to apply for jobs.

While the labor market is increasing, job hunters have limited time to gather information in order to apply.

We recommend "Recruitment Revolution(R) Animation," a 90-second video service that increases contact between job hunters and companies and increases the amount of information at each touch point.

Outline of the service

Service name: "Recruitment Revolution(R) Animation


We do not stop when the animation is created. After delivery, we will continue to work with you until you see results, such as YouTube advertisement management by an officially certified Google (YouTube) advertiser and website creation. Additional fees will be charged.

Please feel free to contact us.

Request for information, consultation, or inquiry

We will exhibit at HR EXPO to be held at Tokyo Big Sight from May 8.

<JITSUGYO Corporation Company Profile>.

An advertising company in business for more than 65 years, producing more than 400 videos per year. In February 2024, with the cooperation of Yuichiro Fujimoto, Assistant Professor at Nara Institute of Science and Technology, we conducted a face-to-face survey "Experiment on Memory Retention Effects of Animation" targeting 18-25 year old men and women in Generation Z.

Our MVV is "All JITSUGYO will revitalize Japan and Nara, and our goal is to create a world where the message is conveyed to the people who need to hear it, and we will be there for both the challenges and the results.

The JITSUGYO logo represents our desire for "steady growth" for both our customers and ourselves. We will continue to provide information that meets the needs of the times.

Representative: Keishu Sawai, President

Location: 6-6 Higashi Kujo-machi, Nara City, Nara Prefecture, 630-8144 Japan


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