May 6 is "International No Diet Day No more dieting in the world! NO DIET MORE BEAUTIFUL" awareness campaign

Raffle prizes of diet support products and making healthy lunch boxes

2024.05.02 12:15

Belle Lus株式会社

Belle Lus K.K. (Headquarters: 6-5 Daimon, Tsu City, Mie Prefecture; President: Rie Matsuda; hereinafter "Belle Lus") will launch a campaign under the concept of "NO DIET MORE BEAUTIFUL" in conjunction with International No Diet Day on May 6.

Bellus offers the "Bellus Method," which is not an unreasonable diet, but rather a way to improve one's diet and eating habits to regain one's true self and become beautiful as a result. In conjunction with the International No Diet Day, we have decided to launch this campaign in order to eliminate forced dieting from the world.

In addition, with the cooperation of Nihon Shokuhin Seizo Goshi, Zuborara Shunkoku Diet Editorial Department (Shogakukan), Redeel, and Seitosha, we will be giving away prizes recommended for those who want to lose weight.

International No Diet Day

<Outline of the event

Name: NO DIET MORE BEAYTIFUL awareness campaign - International No Diet Day

Date and Time ： May 6, 2024 (Monday, May 7, 2024) 11:00 - 14:00 (Registration starts at 10:00)

SNS campaign, questionnaire survey/online

　　　　　　　　　　 Survey results will be announced in a press release at a later date.

　　　　　　　　　 Event: Tsu City Central Public Hall (7-15 Daimon, Tsu City)

Sponsor: Belle Lus Co.

Endorsing/Sponsoring company: Japan Food Manufacturing Limited Partnership (https://www.nihonshokuhin.co.jp/),

　　　　　　　　　 Zubora Shunkoku Diet Editorial Department (Shogakukan),

　　　　　　　　　 LadyL ( https://www.instagram.com/ladeal_magazine/ ),

　　　　　　　　　 Seitosha Corporation ( https://www.seitosha.co.jp/ )

SNS Campaign

We ask you to post your stories of past diets and how you overcame them on X, Instagram, and Facebook with the #NoDietDay campaign. Twenty people will be selected from those who post their stories to receive a bottle of Berlus apple cider vinegar "Vinegar Apple Dreams".

Survey

A survey will be conducted among Bellus members regarding their dieting experiences, trends in diet awareness, Chinese herbal diets, dieting status for the summer, etc. The results will be announced on May 6. The results will be announced in a press release on May 6.

Event

We will hold an event at Tsu City Central Community Center, where participants will have a chance to make a healthy bento lunch with Rie Matsuda and talk about dieting while actually eating it afterwards. The event schedule is as follows.

Event Schedule

10:00 Doors open

11:00 Healthy Bento Making: "Eat and be beautiful because we are busy every day!

12:00 Lunch: Actual lunch box &

　　　Lecture by Registered Dietitian: "How to deal with diet for summer".

1:00 p.m. Demonstration! Makeup Techniques "Makeup Techniques to Match Your Physical Condition / Make You Look Skinny" (tentative)

2:00 p.m. End

Reservation: Please register at the following URL

　　　　　 https://liff.line.me/1657838172-rmKb1A9B/landing?follow=%40krv1420m&lp=ekKOp0&liff_id=1657838172-rmKb1A9B

Admission : Free

What is International No Diet Day?

International No Diet Day was first proposed by Mary Evans Young in the United Kingdom in 1992 as a day to counter public pressure to lose weight and to raise awareness about the health effects of dieting. The purpose of the day is to make people aware of the dangers of dieting and weight-loss surgery, and to eliminate discrimination due to obesity.

It is known that excessive and unreasonable dieting not only affects the body, but also has a great impact on the mind, such as insomnia and depression. In fact, one out of five women in their 20s in Japan is said to be malnourished, and it is no wonder that trying to be beautiful can be harmful to one's health. I think it will be a good opportunity to think about health, beauty, and who you want to be.

Comments from Rie Matsuda, President & CEO, on the International No Diet Day event.

From Matsuda

Rie Matsuda Profile

Rie Matsuda is a nurse, public health nurse, and diet instructor.

Born in 1986, Rie Matsuda is a mother of two children. After taking care of cancer patients as a nurse, she worked as a public health nurse. She provides health education for adults and health guidance for patients with metabolic syndrome and diabetes. Through this experience, she realized that Japan's eating habits will not improve unless the women who are responsible for the dining table acquire knowledge about nutrition and the body. She started her own business as an instructor specializing in the "eat less, lose weight" diet, drawing on her own experience of losing 12 kg naturally through her own diet. She has published a best-selling book, "Zubora Shunkoku Diet," a diet method book that can be quickly adopted, based on the fact that many people who come to her for diet advice are lazy and do not want to bother with diet. He has created a "#Shunkoku" boom in the dieting world, leading more than 3,000 students to successful diets. Currently, the "Shunkoku" series has sold more than 280,000 copies and has 530,000 followers on social networking sites.

She is also the president of Belle Life Style Association.

Rie Matsuda's official SNS

Official website : https://ouchi.belle-lifestyle.com/

LINE ： https://bellelus.com/lp/1iba/75rc

　　　　　　　 @rie55

Instagram ： https://www.instagram.com/matsuda_rie8

YouTube ： "Matsuda Rie II Home Eating Beauty" (Japanese only)

　　　　　　　 https://www.youtube.com/@MatsudaRie

　　　　　　　 Rie CH

　　　　　　　 https://www.youtube.com/@ch3253

X (former Twitter) : https://twitter.com/rie__matsuda?s=11

Company Profile