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3 minute walk directly from Yokohama Station Kita West Exit! Brand-name goods purchase, sales, and repair Rodeo Drive THE YOKOHAMA FRONT Grand opening on June 20, 2024 (Thursday)


 (Headquarters: Yokohama City, Kanagawa Prefecture; President: Yukio Hara) will open "Rodeo Drive THE YOKOHAMA FRONT" (1-41 Tsuruya-cho, Kanagawa-ku, Yokohama City, Kanagawa Prefecture) on June 20, 2024 (Thursday) on the 2nd floor restaurant floor of THE YOKOHAMA FRONT. FRONT" (1-41 Tsuruya-cho, Kanagawa-ku, Yokohama City, Kanagawa Prefecture) will open on June 20, 2024 (Thursday).

Rodeo Drive THE YOKOHAMA FRONT" to purchase, sell, and repair brand-name products


 This store will open on the 2nd floor restaurant floor of THE YOKOHAMA FRONT, a new spot directly connected to Yokohama Station, which opened in March of this year. The store is located a 3-minute walk from the West Exit of Yokohama Station, Kanagawa's largest terminal station, using the Hamarail Walk, and can be accessed from inside the station or from the bus rotary without getting wet.

 In addition to the purchase of brand-name goods, we also sell watches, bags, jewelry, and precious metals, and we are happy to assist you with repairs, maintenance, and other issues.

 You can leave your items with us during the assessment, so that you can enjoy a meal, a café, or a medical examination at the clinic in the meantime.

Background of Store Opening

 The reuse market is growing steadily due to growing awareness of the SDGs and the rapid spread of flea market apps. In addition, the yen's depreciation, gold prices, and soaring prices of commodities due to the global situation have led to an increase in "reuse demand" for the sale of precious metals and affordable used brand goods.

Reuse Market Size Trends and Forecasts

 The area around the west exit of Yokohama Station, where the new Rodeo Drive THE YOKOHAMA FRONT will be located, has been developed to improve convenience for both east-west traffic and west-west traffic, and a series of renovations and new commercial facilities have been created, including CIAL Yokohama, the renewal of Sotetsu Joynas, NEWoMan Yokohama, and the opening of Rodeo Drive THE YOKOHAMA FRONT. The Yokohama FRONT, which combines business and residential space, and other redevelopment projects have made the area increasingly lively and bustling.

 Taking advantage of this location, we are strengthening our points of contact with not only our existing customers but also those who use Yokohama Station on a daily basis to create a new meeting place for them.

 We aim to become a familiar "communication space" where local residents can feel free to consult with us about buying and selling reused items.

A lineup of carefully selected watches, bags, jewelry, and precious metals

A calm atmosphere for business negotiations


 THE YOKOHAMA FRONT is a 43-story commercial facility directly connected to Hamarail Walk, which extends from NEWoMan Yokohama, and is located in THE YOKOHAMA FRONT TOWER. It is a commercial facility with a residence attached.

■Fourth store in the Yokohama area

 Since opening its first Rodeo Drive store in Motomachi, Yokohama in 1989, Rodeo Drive has been expanding its store network mainly in Yokohama and Tokyo. Rodeo Drive THE YOKOHAMA FRONT is the fourth Rodeo Drive store in the Yokohama area, following the Motomachi main store, Yokohama Kannai store, and Sogo Yokohama Purchase Salon.

 The store aims to promote a recycling-oriented society through the reuse of unwanted brand-name goods, from assessment to purchase and sale. We are also committed to environmental issues by taking care of our customers' items, not only those purchased from us, but also those filled with memories, maintaining and repairing them so that they can be used again with love and affection, and by working to realize a sustainable society rather than a disposable one.

<Outline of the store

Store name : Rodeo Drive THE YOKOHAMA FRONT

Opening Date : June 20, 2024 (Thursday)

Location : 1-41 Tsuruya-cho, Kanagawa-ku, Yokohama-shi, Kanagawa 221-0835


Telephone number: 045-290-2010

Business hours : 11:00 - 20:00 *Purchase assessments close at 19:00

Business hours : 11:00 - 20:00 *Close at 19:00 for purchase assessment

Access : Tokyu Toyoko Line, Minatomirai Line, JR Keihin-Tohoku Line (Negishi Line), JR Tokaido Main Line, JR Yokosuka Line

        JR Tokyu Toyoko Line, JR Minatomirai Line, JR Keihin-Tohoku Line (Negishi Line), JR Tokaido Main Line, JR Yokosuka Line, JR Yokohama Line (Negishi Line), JR

        JR Shonan Shinjuku Line, JR Ueno Tokyo Line, Keihin Electric Express Railway Main Line

        3 minutes walk from Kita West Exit of Yokohama Station (directly connected to Hama Rail Walk)

        Yokohama Municipal Subway Blue Line "Yokohama Station" 8 min. walk

        9 minutes walk from "Yokohama Station" of Sotetsu Main Line


■Opening Commemorative Campaign

 In commemoration of the opening, we will hold a campaign offering a special price of 1,100 yen (including tax) for the replacement of wristwatch batteries.

Period: June 20, 2024 (Thursday) - July 20, 2024 (Saturday)

Summary: Battery replacement of wristwatches will be offered at 1,100 yen (tax included) per watch.

    Some brands and models may not be eligible for this offer.

    *Any one person can use this service for as many watches as they wish.

3-minute walk from Yokohama Station Kita West Exit via direct deck "Hamarail Walk".

Rodeo Drive

 In 1989, the first store opened on Motomachi Shopping Street in Yokohama. In addition to the Motomachi main store, the company operates Yokohama Kannai Store, Purchase Salon Sogo Yokohama, Shinjuku Kabukicho Store, Purchase Salon Shibuya, Seibu Shibuya Store, Purchase Salon Ginza, Sales and Purchase Ginza, and now the newly opened "Rodeo Drive THE YOKOHAMA FRONT". Furthermore, overseas, the company operates a total of 10 stores, including the Tsim Sha Tsui store in Hong Kong.

 The company sells, purchases, and provides pawnbroking services for valuable, high-quality brand-name goods, both new and used. For used products, we have a quality control and after-sales service system in place to ensure that customers can purchase with peace of mind through thorough authenticity checks and maintenance.

R.K. Enterprises Co.

 Founded in 1954 as a pawnshop, we celebrated our 70th anniversary this spring.

 Our management philosophy is "Gratitude, Kizuna, Mutsumi" and is based on "Sanpo-yoshi," the management philosophy of the Omi merchants. This is the idea that good business is not only satisfying the seller and the buyer, but also contributing to society. This approach is also linked to the spirit of today's SDGs (Sustainable Development Goals).

 Through our core reuse business, we aim to realize a recycling-oriented society by identifying the potential value of brand-name products that lie dormant in households, refurbishing them into high-quality used products, and supplying them to the global market, thereby pursuing optimal production, optimal consumption, and minimal waste.

 Furthermore, we pursue the creation of growth markets and corporate continuity by providing valuable products and services at reasonable prices and earning a high level of trust as our business belief. At the same time, we will continue our efforts in terms of reduce, which promotes the long-term use of products by enhancing after-sales services such as product inspection and repair, and recycle, which involves the collection of used products and the effective use of recyclable parts.

<Company Profile

Company name: RK Enterprises, Inc.

Location: RK Central Building, 3-104 Horai-cho, Naka-ku, Yokohama City, Kanagawa Prefecture

Representative: Yukio Hara, Representative Director

Establishment :April 1, 1954

Business : Retail business, pawn business

     Repair business, Overseas business

     Purchase business / Wholesale business

     Auction business


<Related Links

Rodeo Drive Store Information

Rodeo Drive online store

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