Press Relase / News Release Distribution Service [@Press]

Note: This page is a machine translation of the Japanese original and is provided for reference only.
In the event of any discrepancy between this page and the original, the original shall prevail. Click here for the original text.

Drooping and sagging are the top breast concerns after breastfeeding. As a matter of fact, 90% of senior mothers answered, "I wish I had taken correct breast care and countermeasures before giving birth. and countermeasures before giving birth"!

63.0% of respondents did not take any measures to address breast problems after breastfeeding


M-STYLE ( ), an esthetic salon specializing in breast enhancement, which belongs to Irene Kamicho, a beautician who became famous for her Irene-style breastfeeding massage, conducted a survey of women who had or are having breast problems after breastfeeding, asking them about changes in their bodies after breastfeeding and their The survey was conducted on body changes after breastfeeding and their concerns.

Introduction (Survey Background)

Many women may be troubled by changes in their body shape after pregnancy and childbirth. Some may also be troubled by changes in their breasts after childbirth, such as changes in breasts after their child graduates from breastfeeding. Even if they want to take some measures to regain their previous shape, many may not be able to take the time to do so due to the busyness of child-rearing.

In this issue, we conducted a survey of 100 senior mothers who actually had or are having breast problems after breastfeeding, asking them specifically about their body changes and concerns.

We hope that those who are considering having children in the future, those who are about to give birth, and of course those who are currently having problems in a timely manner will find the results of our survey useful.

<Survey Summary

Survey outline: Survey on post-breastfeeding physical changes and their concerns

Survey period: Wednesday, May 8, 2024

Survey organization: Web-based questionnaire (question selection/description type)

Survey target: Women who had/have breast problems after breastfeeding

Number of people surveyed: 100

Changes in the body after childbirth and breastfeeding. Tummy" and "waist" were the top most felt areas other than breasts.

Survey Data 1

When asked at what age they breastfeed their children, 26.0% said around 1 to 1.5 years old, 22.0% said around 6 to 9 months old, 18.0% said around 10 months to 1 year old, and 18.0% said around 1.5 to 2 years old.

Although there are individual differences, many children seem to graduate from breastfeeding at around 6 months to 1 year of age. It is common to hear stories of children graduating from breastfeeding at the same time they started to eat baby food well, or when they returned to work or entered nursery school.

The postpartum and post-graduation period is a particularly stressful time for a woman's body. Some of you may be troubled by the changes in your own body and shape in the midst of these changes.

Survey data2

When we asked the respondents what other areas of their bodies, besides their breasts, they felt changes after childbirth or breastfeeding, the most common responses were "tummy/waist (79.0%)," "hips/pelvis (41.0%)," and "hair/body hair (31.0%).

Since it is postpartum, a large number of respondents feel changes in their "abdomen" and "waist," and it is clear that a certain number of them are troubled by the fact that their pelvis, which had widened during childbirth, does not easily return to its original shape.

In addition, postpartum is also a time when women's hormones decrease rapidly, resulting in thinning hair and increased hair loss. Even if the symptoms are temporary, many people seem to be troubled by them.

Survey Data 3

Next, when we asked what kind of changes were seen in the breasts after breastfeeding, the responses were "breasts drooped (60.0%)," "breasts sagged (50.0%)," and "breasts became smaller (44.0%).

Breasts are supported by the Cooper's ligament, but after breastfeeding, the Cooper's ligament can sag, and if left untreated, the breasts can sag.

If left untreated, sagging of the Cooper's ligament can result in sagging of the breasts.

Next, we asked about specific episodes of breast changes.

Survey data 4

<Actual voices

My breasts are less firm than before and I feel older.

My breasts sagged, so I have to wear a tighter bra.

My breasts were firm while breastfeeding, but after I graduated from breastfeeding, I feel as if they have become more and more saggy. I felt somewhat disappointed.

I feel disappointed when I see them in the bath.

Sometimes, when I look in the mirror in the bath, I am surprised at the difference in shape from before, but I spend my time thinking that there is nothing I can do about it.

I had a lot of breast milk, so I was always flat when I nursed my baby. When I graduated from breastfeeding, I felt as if a balloon had been squeezed.

I used to be bothered by my large breasts, but now they are smaller and fainter. I hadn't worn underwear this small since junior high school, so it was a shock.

I was shocked at first that I had lost my figure, but it was too difficult to raise my children and I couldn't care anymore.

Many women were concerned that their breasts had lost their firmness, had become squeezed, or had become smaller. The change in their own breasts is a strong shock to women, and some seem to have given up on the idea that there is nothing they can do about it.

Countermeasures against breast problems】 63.0% of respondents answered that they did not take any countermeasures.

Survey Data 5

When asked if they took any measures to deal with breast problems after breast-feeding, 63.0% said they did not (63.0%) and 37.0% said they did (37.0%).

As can be seen from the previous survey, there are many respondents who have not taken any measures or have given up on them due to the busyness of child-rearing. Some may want to find measures they can take in the time they have left, but do not have the time to search for them.

Survey Data 6

Next, when asked what kind of measures they have taken, "Reviewing underwear (56.8%)," "Muscle training/exercise (51.4%)," and "Breast massage (by myself) (32.4%)" were the most common responses.

Many respondents may be reviewing their undergarments because they can immediately respond to changes in their bodies and because it is necessary on a daily basis. In addition, the stretched breast skin slowly returns to its original shape immediately after breastfeeding, so muscle training and massage can be effective measures to help in this process.

Survey data7

When we asked those who answered earlier that they did not take any measures why, they gathered that they were too busy raising children and did not have time (57.1%), did not know what to do (52.4%), and had put it off/given up (25.4%).

As expected, the busyness of child-rearing was found to be a major reason. In addition, there are many people who do not know what kind of measures to take in the first place. For such people, it is important to learn about countermeasures that accurately match their symptoms at a specialized institution.

Survey Data8

When asked if they would like to take correct breast care and measures if they could go back to their pre-baby days, "strongly agree (47.0%)" and "strongly agree (39.0%)" were the most common responses. It seems that about 90% of the respondents wished they had taken measures or known about them in advance.

Some may have learned about breast care methods long after giving birth or delayed taking measures. By consulting a breast care professional as early as possible, they will be able to get closer to solving their breast-related problems.

Summary: Many women have postpartum breast problems! It is important to know and implement the correct measures.

This survey focused on changes in the breasts after breastfeeding.

We found that many women had problems but were unable to take corrective measures because they were too busy raising their children or did not know the correct measures to take.

After breastfeeding, many people are particularly troubled by changes in their breasts. If you want to take care of your body after childbirth or breastfeeding, taking the right measures during the change process will be a step toward solving your problems, so if you are currently troubled or anxious, please try taking the measures you can without giving up.

At M-STYLE, an esthetic salon specializing in breast enhancement, we provide treatment and counseling using our original "Irene-style breast enhancement massage," which has helped many people with their breast problems.

Our salon has staff members who have actually experienced childbirth, and we provide careful counseling, treatment, and even massage methods that you can do by yourself on a daily basis.

If you are currently pregnant or have just given birth, or would like to know more about breast care in the long run, please feel free to contact us. We would be happy to help you fall in love with your body.

■"M-STYLE" provides total support for underwear selection and fitting

Irene-style breastfeeding massage for the most beautiful breasts in your history.

M-STYLE (, an Ebisu-based esthetic salon specializing in breast enhancement, offers treatments to solve your breast-related problems.

Esthetic salon "M-STYLE

M-STYLE" is an aesthetic salon that specializes in breast enhancement treatments, including the "Irene Style Breast Enhancement Massage" developed by Irene Kancho, a beautician who has many big-name celebrities as fans.

Irene's Breast Enhancement Massage" has been used by more than 10,000 women to address their various breast problems. Some of them are mothers who want to "do something about their postpartum sagging breasts," "get back to beautiful breasts again," and "love their bodies again. If you are troubled by the changes in your body shape after childbirth, why not try the "Irene-style breastfeeding massage"?

Website :


How to use the service

(1)Make a reservation through our specialized website ( )

(2)Visit our store

Please check the access to the site and arrive around 5 minutes before your appointment.


We will ask you about your specific concerns and the breasts you would like to have, and explain to you the precautions you need to take.

(4)Start of treatment (back massage → breast massage)

First, we will perform a back massage to soften the flesh that has escaped from the bust and return it to the bust. Then, a massage of the bust is performed to relax the mammary glands and improve the flow of lymph, inviting the growth of the bust.

(5) Fitting and after-counseling

After the treatment, we ask you to touch your breasts to feel the changes. We also fit the client with the right bra size. During the fitting, we will give you guidance on bra make-up. After the fitting, we will give you an after-counseling session.

Irene Kamicho Produce Products

The ultimate next-generation bra that creates the ideal breast shape


A new type of night bra that provides peace of mind while you sleep.


The newest in the world of nighttime bras, this is a new way to feel good while you sleep. GravoLine


Breast care cream "Manigrand" for Irene style breast massage.


EC site:

Available for purchase when you visit our salon.

■Introduction of Irene Kancho

Irene Kancho

A veteran esthetician with over 20 years of salon experience. She is an aesthetician who invented the "Irene-style breast-feeding massage" and has been supporting breast enhancement for many women over the years, including big-name celebrities.

She has a heart for research and continues to devise new techniques based on her own experiences of having had problems from various backgrounds.


Book :

Introduction of salons


TEL :050-1237-5429 ※Reservations can only be made through the web.

Business hours: 11:00 - 20:00 (last appointment at 18:30)

Location : Ebisu, Shibuya-ku, Tokyo 150-0013

     501 FeliceEBIS, 1-24-2 Ebisu, Shibuya-ku, Tokyo

Company Profile

AY Company, Inc.

TEL : 050-1237-5429

Representative Director: Yuki Morita

Location: 586-1 Yonezawa-cho, Mito, Ibaraki 310-0847, Japan