Marketing Dashboard Service Launched "Point of Buy-α

Tokyu Agency Inc. (Head Office: Minato-ku, Tokyo; President and CEO: Toshiyuki Kosaka), in collaboration with mitoriz Inc. (Head Office: Minato-ku, Tokyo; President: Hiroshi Kinase), has developed a marketing dashboard service called "Point of Buy-alpha", The service will be launched on June 1, 2024.

MISUMI is committed to developing and providing integrated solutions that combine "data and creativity" and that are effective for the business growth of its customers.

Point of Buy-α" (hereafter, "POB-α") is a marketing dashboard service that combines the Point of Buy(R)*1 (hereafter, "POB"), a consumer purchase behavior database based on actual purchase receipts provided by mitoriz, Inc. This is a marketing dashboard service that combines our marketing know-how with "Point of Buy(R)*1", a database of consumer purchasing behavior based on actual purchase receipts.

POB-α is a marketing dashboard service that combines our marketing know-how with the Point of Buy(R)*1 (hereinafter referred to as "POB"), a database of consumer purchasing behavior, to provide a quick and easy way to understand the sales breakdown and time-series trends of your brand and your competitors' brands based on actual purchase data. POB-α supports customers' decision-making through the formulation of marketing strategies, implementation plans, and verification of their effectiveness.

Service Overview

Solution name

Point of Buy-alpha

Service Features

Based on a BI tool that can be used on a browser, "easy data access at any time" is possible.

Enables "analysis of own-brand products, competitors' products, and other categories" across channels based on actual purchase data from 10 million receipts per month.

Sales breakdowns and time-series trends can be visualized on the BI tool for "intuitive data comprehension.

Simple menu design and easy-to-use interface for beginners

mitoriz Inc. has obtained consent from the user to provide the purchasing data used in this service to a third party, and the data does not contain any personally identifiable information. We receive and utilize only the purchase data and do not identify specific individuals.

Image of POB-α TOP page

Image of "POB-α" analysis results display

About mitoriz, Inc.

Company name: mitoriz, Inc.

Head Office ： Sanyo Akasaka Bldg. 5F, 3-5-2 Akasaka, Minato-ku, Tokyo

Establishment ： July 2004

Capital ： 100 million yen

President and Representative Director: Hiroshi Kinase

HP ： https://www.mitoriz.co.jp/

Utilizing a network of more than 600,000 registered staff (including survey members), mainly housewives, we provide sales support (rounders) and market research (mystery shoppers, in-store surveys, etc.) at more than 227,537 drugstores, supermarkets, convenience stores, and specialty stores nationwide, from Hokkaido to Okinawa. We are conducting

We use our cast data network to create new connections, reveal the latent value of people and goods, provide new value to society, and solve social issues through business.

*1) Consumer purchasing behavior data service "Point of Buy(R)

This service supports the marketing of manufacturers and retailers by utilizing one of the largest consumer purchasing databases in Japan. Since it utilizes purchase information on receipts, it can grasp retail chain data that is not disclosed in POS or ID-POS data, as well as intermittent purchase behavior such as cross-industry purchase behavior and products sold in parallel, which are linked to individual users (single source).