MILK and MILKBOY 2024 Summer New Arrived on May 23! Mysterious and fragile "Cherry tales" series

2024.05.23 11:30

株式会社ミルク

Milk Co. (Location: Shibuya-ku, Tokyo; Representative: Shingo Yasuda), a company that plans, manufactures, and sells women's and men's fashion clothing, will start selling the "Cherry tales" series of MILK MILKBOY original prints at MILK MILKBOY stores nationwide and online stores from May 23. MILK MILKBOY stores nationwide and online stores from May 23.

MILK MILKBOY official online store: https://shop.milk-inc.com/

Cherry tales dress

A slightly mysterious story about cherries

Cherry tales", an original print series for the Summer 2024 collection, is a series with a mysterious and fragile atmosphere based on white, lavender, and black tones.

The NEWS PAPER-like pattern tells a slightly mysterious story about cherries, interwoven with the MILK logo and cherry illustrations.

From left: Cherry tales skirt/jacket/shirt/dress

Items using fabrics common to both MILK and MILKBOY

MILK offers a total of three models, including a one-piece dress with seamless, shaped sleeves gathered at the sleeves and waist, and a skirt with a layered design that has a double-layered waist.

MILKBOY will be offering a blouson with a summery mesh material transition, and a short-sleeved shirt with a ribbon tie in a unisex design, just like MILKBOY.

Tulle Dress

Other MILK series items include a tulle overdress perfect for layering and a gingham check item.

■Summer 2024 Collection Novelty Present!

Currently, at our stores and official online store, we are giving away a "MILK HANDY FAN" or "MILKBOY UMB RINGED NOTE" with a purchase of 25,000 yen or more including tax. Please note that the novelty will end as soon as it is gone.

Cherry tales series are also introduced on the official site blog.

Blog on the official website: https://milk-web.net/blog/4863/

Outline of the event

Project name ： Release of MILK MILKBOY original print "Cherry tales

Release date ： May 23, 2024 (Thursday)

Available at: MILK Harajuku, MILKBOY Harajuku, MILK MILKBOY Shinjuku, MILK MILKBOY Sapporo, MILK MILKBOY Hiroshima PARCO POPUP SHOP, MILK MILKBOY Sapporo, MILK MILKBOY Sapporo

　　　　　　　　　 Hiroshima PARCO POPUP SHOP and other MILK MILKBOY stores

　　　　　　　　　 MILK MILKBOY official online store, ZOZOTOWN (MILK/MILKBOY)

Sponsor : MILK Co.

Official website : https://milk-web.net/

Official X (former Twitter) : https://x.com/MILK1970

Official Instagram ： https://www.instagram.com/milk__official_/

Company Profile

Company Name ： Milk Co.

Representative: Shingo Yasuda, Representative Director

Location ： 6-29-3 Jingumae, Shibuya-ku, Tokyo 150-0001, Japan

Establishment ： April 1970

Business description: Planning, manufacturing and sales of women's and men's fashion apparel