The long-awaited book by a store activation consultant who has visited more than 16,500 stores nationwide The long-awaited textbook on real store sales promotion is now available in book form! The book is titled, "Only 10 seconds determines the rate of customers entering a store! Attracting Customers at Stores" to Turn Passersby into Customers" is published!

Kazuko Murakoshi (HP: https://fun-fan-creation.com/ ), president of Fun Creation Inc. (Head office: Yokohama, Kanagawa Prefecture), has written a book, "In just 10 seconds, the rate of store entry is determined! Storefront Customer Attraction" (Dobunkan Shuppan), a book written by Kazuko Murakoshi (Head office: Yokohama, Kanagawa, Japan), is now available.

Amazon https://amzn.asia/d/gi4SJeM

The rate of customers entering a store is determined in just 10 seconds! Storefront Attracting Customers" that turns passersby into customers.

The "Storefront Attracting Customers" method is a new way to convert passerby customers into visitors! The number of customers is the most important factor in the sales of a store.

If you want to increase the number of customers, improve your ability to attract customers, increase sales, or expand your sales channels, you need to increase the number of customers.

...... Store owners and managers who are worried that customers are not coming to their stores and sales are not increasing should first work on "strengthening the store entry rate".

The "purchase rate" depends largely on the customer service skills of the store manager and staff, as well as on the sales floor.

In this regard, the "store entry rate" is easy to tackle in a store, and results can be realized in a shorter time than with product development.

This book introduces concrete measures for creating a "selling space" that draws customers into the back of the store, including signage, goodwill, POP, blackboards, flat tables, displays, etc., along with before-and-after examples.

Two observation points (R)" that determine customers to enter the store.

The "10-second rule" for approaching customers who are just passing through

The "Multiple Placement Method" to induce impulse purchases

Red Carpet Effect" to attract customers

Triangular configuration" that creates a place to encounter products

The system can be applied to a wide range of business categories, including retail, food & beverage, wholesale, agriculture, department stores, shopping malls, outlet malls, small and medium-sized independent stores, etc.

A textbook for real store sales promotion taught by the author who has visited more than 16,500 stores nationwide!

Table of Contents

Chapter 1: Sales will increase if the store entry rate increases! The "ability to attract customers in stores" necessary for a prosperous store.

Chapter 2: Convert passersby into store customers! How to check the visibility of your store

Chapter 3: You can do it right away without spending any money! 7 ways to approach store entrances

Chapter 4: Increase the store entry rate by 120%! How to use in-store sales promotion materials

Chapter 5: How to create a sales floor to attract customers to the back of the store! How to create a sales floor

Chapter 6: Increasing the store entry rate is not the end of the story! Hints to convert customers into fans!

Chapter 7: Surprising Results from Improving Store Entry Rates Alone! Successful examples of stores and lives changed!

Chapter 8: Aiming to increase the ability to attract customers through "aggregation! Facades for a New Era

Author's Profile

Kazuko Murakoshi

Store consultant, Representative Director of Fun Creation Co.

Kazuko Murakoshi was born in Yokohama Chinatown, the eldest daughter in a family where both parents worked in department stores. Not wanting to work in sales, she graduated from university and started working for a waterworks manufacturer, becoming the first woman to work in sales. When she got married, she moved to a dairy product sales company with a day care center. After only one year, she became the youngest and shortest person ever to be appointed as a center manager at the largest center in the Kanto region. She was gradually fascinated by the joy of retailing, which made people happy while thinking "How can I see this person again?

His quest for the industry led him to manage 4 companies for 12 years, supporting a wide range of industries and business categories, including retail, food & beverage, service, wholesale, agriculture, department stores, outlet malls, shopping malls, and small to medium-sized independent stores.

She has visited more than 16,500 stores nationwide and provided guidance to more than 43,000 people on sales and sales floor improvements.

In 2014, she founded the Kazuko Murakoshi Office, which was incorporated as Fun Creation Inc. in 2016.

As a "practical" consultant who has been in the field, she has a reputation for providing rich case studies and reproducible content, and has a repeat rate of more than 90%.

Currently, in addition to consulting, he travels around the country giving seminars and lectures, and writing articles.

Outline of the book

Title: "Only 10 seconds determines the rate of store visits! Attracting Customers at Stores" to Turn Passersby into Customers

Author： Kazuko Murakoshi

Number of pages: 168

Price ： 1,870 yen (tax included)

Publisher ： Dobunkan Shuppan

ISBN ： 978-4495541583

Release date : May 14, 2024

URL ： https://amzn.asia/d/gi4SJeM

Company Profile

Company name: Fun Creation Co.

Location : BIZcomfort Motomachi Building, 4-168 Motomachi, Naka-ku, Yokohama, Kanagawa 231-0861, Japan

Date of establishment: September 20, 2016 (incorporated from Kazuko Murakoshi Office in September 2013)

Representative Director: Kazuko Murakoshi

Business : Retail specialized consulting

URL : https://fun-fan-creation.com/