Trial Campaign for Godai-an Rose Umeshu to coincide with the blooming of roses Starting on June 19 (Wed.), the campaign will be available exclusively at the online store.
Simultaneous tasting campaign at Tokyo Ginza, Osaka Tenma Tenjin and two Wakayama stores
株式会社東農園
Higashi Noen Co. (Minabe-cho, Hidaka-gun, Wakayama; President: Yoshiaki Azuma; Operated by Azuma Noen Co., Ltd.), which sells only pickled plums made from Grade A Nanko-Ume in Wakayama Prefecture, will hold a trial campaign of rose plum wine from June 19, 2024 (Wednesday) to coincide with the blooming and harvest of the rose flower Damask Rose grown at its farm in Nanki-Shirahama. (Wednesday), June 19, 2024.
During this period, two varieties of rose plum wine will be on sale at a 10% discount in the online store as a trial price. In addition, a tasting campaign will be held at the following four stores at the same time: Goyo-an Tokyo Ginza Store, Goyo-an Osaka Tenma Tenjin Store, Goyo-an Osaka Tenma Tenjin Store, Kintetsu Department Store Wakayama Store, and Goyo-an Main Store.
Online store URL : https://www.godaiume.co.jp/
Rose plum wine 300ml : https://www.godaiume.co.jp/products/detail/220
Rose Umeshu 720ml : https://www.godaiume.co.jp/products/detail/221
Rose Umeshu Sparkling 250ml : https://www.godaiume.co.jp/products/detail/44
Rose Umeshu Sparkling 720ml : https://www.godaiume.co.jp/products/detail/42
Rose Umeshu & Rose Umeshu Sparkling
*Photographs are for reference only.
About the Rose Umeshu Trial Campaign to Commemorate the Flowering of Damask Rose
Godai-an will hold a rose plum wine trial campaign starting Wednesday, June 19, 2024 to coincide with the blooming and harvesting of roses grown at its own farm, the Damask Rose. We hope you will try our luxurious rose plum wine, which harmonizes the fragrance of roses and the taste of Nanko-ume, perfect for this season. During this period, two varieties of rose plum wine will be sold at a 10% discount as a trial price in our online store. In addition, a tasting campaign will be held at the following four stores at the same time: Godai-an, Tokyo Ginza and Godai-an, Osaka Tenma Tenjin and Godai-an, Kintetsu Department Store Wakayama Store and Godai-an Main Store. *Also available for purchase at the actual stores.
Damascena Harvest
Damascena flower
What is Damascena Rose?
In Bulgaria, the climate of the "Valley of Roses," with its abundant, high-quality natural water, well-drained soil, cold winters, and high humidity, nurtures highly fragrant roses, and the Bulgarian damascena has been considered the finest for over 300 years.
Damascena has particularly strong aromatic effects, and rose water and rose oil made from Damascena are highly prized and still valuable.
■Background of Rose Umeshu Development
With the cooperation of a rose garden in Kanoya City, Kagoshima Prefecture, dozens of roses were started to be cultivated as a new tourist attraction in Nanki-Shirahama. We wondered if we could create a new taste of Umeshu (plum wine) by blending it with Umeshu (plum wine) from our region, and after repeated trial runs with the sommelier of the world-famous MGM Hotel in Macau at the time, Rose Umeshu Sparkling was launched simultaneously at MGM The Rose Umeshu Sparkling was launched simultaneously at the MGM Hotel and in Japan.
Product Lineup
<Rose Umeshu Sparkling
This is the world's first luxury sake that contains the fragrance of fresh flowers of Rosa Damascena cultivated at our own farm in Nanki-Shirahama. You will enjoy the perfect harmony of roses and ume sake from our own ume garden.
Regular price: 300ml 1,320 yen → 1,188 yen (*Offered at 10% off during the campaign period)
URL: https://www.godaiume.co.jp/products/detail/220
Regular price: 720ml 2,750 yen → 2,475 yen (*Offered at 10% discount during the campaign)
URL: https://www.godaiume.co.jp/products/detail/221
Image of Rose Umeshu
<Rose Umeshu Sparkling
A new type of ume liquor using Kishu Nanko ume and the sublime aroma of Bulgarian rose "Rosa Damascena" grown in Nanki-Shirahama, Kishu, sealed in white wine. It has a slightly sweet taste.
The light carbonation makes it smell even more like fresh flowers picked in the morning. Christmas, Mother's Day gift, Valentine's Day return, home parties, etc.
Regular price: 250ml 1,100 yen → 990 yen (*Offered at 10% off during the campaign period)
URL: https://www.godaiume.co.jp/products/detail/44
Regular price: 720ml 3,000 yen → 2,700 yen (*Offered at 10% discount during the campaign)
URL: https://www.godaiume.co.jp/products/detail/42
Rose Umeshu Sparkling Image
<Rose water is not available on the market. Selling rose water as a raw material for processing
Transparent rose-scented liquid made by decompressing damask rose flowers and distilling volatile components (mainly fragrance and water). Since no preservatives are used, it can be used as a raw material for beverages as well as cosmetics.
Damascena flower up
<Organic JAS-certified roses>* There are no commercially available products. Frozen roses are sold as raw materials for processing.
We keep frozen damask rose blossoms certified as organically grown by the Wakayama Organic Certification Association. They can be used for cosmetics, beverage ingredients, and various other applications depending on the arrangement.
After harvest
■Outline of Campaign
<Online Trial Campaign
Period : June 19 (Wed) to June 27 (Thu)
Product : Rose plum wine 300ml
https://www.godaiume.co.jp/products/detail/220
Rose Umeshu 720ml
https://www.godaiume.co.jp/products/detail/221
Rose Umeshu sparkling 250ml
https://www.godaiume.co.jp/products/detail/44
Rose Umeshu Sparkling 720ml
https://www.godaiume.co.jp/products/detail/42
Campaign details: During the period, as a trial campaign
The above Umeshu will be sold at 10% discount.
*Summer campaign is also currently underway at the official online store. Upon registration as a member, you will receive 500 points to be used immediately. During the campaign, customers who make a purchase during the campaign will be eligible to win a free night at the Nanki-Shirahama Hotel "Hamachidori-no-yu Kaifune" in Wakayama Prefecture, as well as other popular products from Godai-an.
<Store Tasting Campaign
Period: June 19 (Wed) - June 27 (Thu)
Location/Time: (1) Godai-an GINZA
Seiwa Silver Bldg. 1F, 8-2-10 Ginza, Chuo-ku, Tokyo
Regular business hours: Monday-Friday 11:00-22:00 / Saturday 11:00-18:00
Regular closing days: Sundays and national holidays
(2)Tenma Tenjin Godai-an
1-17-6 Tenjinbashi, Kita-ku, Osaka City
Regular daily hours : 10:00-18:00
Regular holiday : Sunday
(3)Godai-an Wakayama branch in Kintetsu Department Store
B1F Goyo-an, 5-18 Tomodacho, Wakayama-shi, Wakayama
Regular business hours : 10:00-19:00
Closed: Same as Kintetsu Department Store Wakayama Store holidays
(4)Godai-an Main Store
836-1 Higashi-Honjo, Minabe-cho, Hidaka-gun, Wakayama
Regular business hours : 9:00-17:00
Closed : Sundays, national holidays and Saturdays irregularly
Access : https://www.godaiume.co.jp/user_data/store
Cost : Free
Notes for visitors:
Please ask a staff member for tasting.
You must be at least 20 years old to taste alcoholic beverages.
Those who plan to drive a car are not allowed to taste the alcohol.
Drinking alcohol during pregnancy or lactation may affect the development of the fetus or infant.
About Godai-an
Founded in 1834 (Tempo 5). Our company has been dedicated to ume production for generations in Kishu Minabe, the largest ume production area in Japan. Zenpachi Azuma, the 10th generation of the Azuma family, who has been a village headman for generations, became the founder of the company, and Zenemon Zemon, the first generation of ume growers, became an independent branch of the family in 1834.
Company Profile
Company name: Azuma Noen Co.
Representative: Yoshiaki Higashi, President and Representative Director
Location: 836-1, Higashi-Honjo, Minabe-cho, Hidaka-gun, Wakayama 645-0021, Japan
Establishment : May 1977
Business description: Manufacturing and sales
Capital: 10 million yen
URL: https://www.godaiume.co.jp/
For inquiries from customers, please contact
<Roses Umeshu and Roses Umeshu Sparkling Customer Service Center
TEL: 0120-12-5310
Inquiry form: https://www.godaiume.co.jp/contact
<Customer Service Center for Rose Water and Rose Blossom
TEL : 0739-74-8366
Inquiry e-mail: o-order@godaiume.co.jp
- Category:
- Campaigns