Supporting purchases exceeded 300% of the target amount in the first two weeks We will hold a tasting POPUP of the frozen fish noodle "HAKATA BOKOMEN! A tasting POPUP of "HAKATA BOKOMEN!", frozen fish noodles made of surimi, will be held from July 11 to 14, 2012!

2024.07.04 11:00

株式会社博水

Hakusui Corporation (Head office: Fukuoka City, Fukuoka Prefecture; President: Takenobu Egoshi), a manufacturer of fish paste products in Fukuoka with more than 120 years of history, will hold a tasting POPUP of "HAKATA BOKOMEN! The frozen fish noodle "HAKATA BOKOMEN!", which comes with ingredients and soup in one package and requires no cooking, will be held for tasting at a POPUP.

Frozen fish noodle "HAKATA BOKOMEN!

About "HAKATA BOKOMEN!

HAKATA BOKOMEN!" is a frozen fish noodle soup that can be easily eaten right away in the microwave, made by Hakusui, a long-established fish paste shop established in 1903. It comes with protein-rich, low-fat noodles and ingredients, and is available in three soups: Hakata tonkotsu (pork bone marrow) soup, yuzu kosho (yuzu citrus pepper) soup, and mentaiko cream soup, all of which are typical of Fukuoka.

CHEF-1 Grand Prix runner-up food creator Chisato Maruyama ( https://www.foriio.com/chisato-food ) produced the soup recipe. No wheat is used in the noodles, making them gluten-free and healthy. It is also a hassle-free and easy way to consume fish protein.

This product is recommended for those whose fish diet is decreasing from their daily routine, for those who do not like wheat, for children who do not like fish, for those who are concerned about their health and diet, and for those who want to have a healthy meal easily even in their busy schedule.

BOKOMEN! was developed as an approach to popularize fish food, which is possible only with kneaded products, with the idea of "making fish a staple food instead of a staple vegetable" in the midst of declining demand for fish food and kneaded products.

HAKATA BOKOMEN!

Makuake project page] https://www.makuake.com/project/hakusui02/

Details of the tasting POPUP

You can taste the noodles made from fish paste and each soup supervised by professionals.

(Ingredients are not included)

Tasting POPUP in Tokyo

■"SWITCH STAND AKABANE

Date ： Thursday, July 11 and Friday, July 12

Business hours ： 10:30-18:00

Web site ： https://switch-stand.com/akabane/

Location ： SWITCH STAND AKABANE

　　　　　 1F Nouvelle Akabanedai 15, 2-1 Akabanedai, Kita-ku, Tokyo 115-0053, Japan

MAP ： https://maps.app.goo.gl/SRwaATMEiYakS6ECA

Tasting time

11:00-13:00 Hakata Tonkotsu

13:30-15:30 Agoodashi Yuzu Kosho

16:00-18:00 Mentaiko cream

OPEN NAKAMEGURO

Date ： Saturday, July 13 and Sunday, July 14

Business hours ： 11:00-18:00

Web site ： https://open-nakameguro.com/

Location ： OPEN NAKAMEGURO

　　　　　 Nakameguro Crossover1F, 2-9-17 Kamimeguro, Meguro-ku, Tokyo 153-0051

MAP ： https://maps.app.goo.gl/Mg9jGFvsaodvMErg7

Tasting hours

11:00-13:00 Hakata Tonkotsu

13:30-15:30 Agoodashi Yuzu Kosho

16:00-18:00 Mentaiko Cream

Tasting ends when all tastings are gone.

Noodles are made from surimi made from fresh fish procured from local fish markets.

Most paste products are made from frozen surimi imported from overseas. Hakusui maintains the traditional taste and manufacturing method, and manufactures surimi using fresh fish "Eso" purchased from the local fish market and processed in-house as raw material. (*1).

(*1) BOKOMEN!" is made from such surimi produced with Hakusui's special care. Noodles made from surimi are rich in protein and low in fat, with 73 kcal per 100 g, 8.1 g protein, and 0.1 g fat. No wheat is used, making them gluten-free. It is also recommended for those who are concerned about their health, such as those on a diet or in training.

In addition, since it is gluten-free and contains no wheat flour at all, it can be enjoyed by those who normally avoid wheat intake. (*2)

(*1) Some imported ingredients are used.

(*2) Soup contains some wheat.

BOKOMEN! (Noodles only)

Easy fish meal that can be eaten frozen in a microwave oven in about 10 minutes.

BOKOMEN! is made by freezing surimi noodles together with ingredients and soup, so it can be eaten simply by transferring it to a bowl and heating it up in the microwave. There is no need to boil water to cook the noodles or heat the soup separately! If you have BOKOMEN! in your freezer, you can enjoy healthy, professional cooking with just a wrench when you are too busy to cook a meal.

In today's world where people cook fish at home less and less, this product is an easy and hassle-free way to enjoy fish meals.

Just heat it up in the microwave.

Three types of soup supervised by CHEF-1 Grand Prix runner-up food creator Chisato Maruyama

Hakata Tonkotsu (pork bone)

Hakata tonkotsu (pork bone) flavor, a staple of Fukuoka! The creamy, emulsified soup has a delicious seafood flavor that melts out of the noodles. The creamy, emulsified soup has the delicious seafood flavor that melts from the noodles, and the kikurage mushrooms and red ginger that are standard for tonkotsu ramen. A must for your first bowl.

Soy Sauce Sauce with Sago Dashi

The depth of burdock root and the spiciness of yuzu kosho (Japanese citron peppercorn) in this soy sauce-based soup with a hint of sago dashi (chili broth) will whet your appetite. A regular addition to your meal.

Mentaiko Cream

Mentaiko (spicy cod roe) in a mild soy milk and chicken broth. Accented with crispy lotus root and refreshing lemon slices. Recommended when you want something different.

Three kinds of soup supervised by professionals

The story behind the development and the thoughts of the 5th generation

I am Yudai Egoshi, the fifth generation of Hakusui.

Compared to the past, the production and consumption of fish paste has been decreasing, and more and more fish paste companies are going out of business these days. However, it is a traditional Japanese food that is low in fat and high in protein, and provides the nutritional benefits of fish easily. In returning to the family business and dealing with customers, I have received many comments such as, "My child hates fish, but with fish paste, he eats a lot of it. I have never tasted such delicious fish paste before. "I am happy because I can take in the nutrition of fish easily. My child ate fish paste at school lunch and wanted to eat it again, so I came here to buy it. We have received many comments from customers who see the potential of fish paste.

The name "HAKATA "BOKO "MEN!" comes from the word "boko," which means "fish paste. Boko" of kamaboko. We are delivering products that make it easier and more accessible for customers to enjoy fish paste.

Fish has shifted from a staple to a staple food. With the decrease in the number of people eating fish and the decrease in demand for fish paste products, we hope that this product will be one approach to popularizing fish food, which is possible only with fish paste products. A challenge for fish paste products from Hakata. We hope that this product will give you a glimpse of the possibilities of fish paste.

5th generation

Crowdfunding Outline

Name: Finally completed! With ingredients made of "fish paste".

　　　 Frozen fish noodle soup with ingredients made of "fish paste" and soup in one package that requires no cooking!

Period: June 12 (Wed) - July 30 (Tue), 2024

URL : https://www.makuake.com/project/hakusui02/

Returns

BOKOMEN! "Eating Comparison" 3-serving set + 1 serving of noodles only

BOKOMEN! "Eating Comparison" 3-serving set + 1 serving of noodles only + 8 pieces of prawn shao mai

BOKOMEN! "Comparison" 3-serving set + 1 serving of noodles only + 2 kinds of Gyoro-chiki

BOKOMEN! "Comparison" 3-serving set + 1 serving of noodles only + fisherman's tempura (2 kinds x 3 pieces)

BOKOMEN! "Comparison" 3-meal set x 2 + 2 servings of noodles only

BOKOMEN! 20-serving noodle set

BOKOMEN! "Comparison" 3-serving set x 3 + 3 servings of noodles only

BOKOMEN! 50-serving noodle-only set

BOKOMEN!

Comparison" 3-serving set + 1 serving of noodles only

About Hakusui Co.

In the traditional Japanese food culture "kamaboko" industry, which has a history of approximately 1,000 years, our company is a fish paste shop established in 1903 and has been in business for more than 120 years. We are one of the few fish paste manufacturers in Japan that can consistently produce fish paste products from fresh fish. We purchase "Eso," which is considered a high-grade raw material for fish paste, from the local fish market and process it at our own factory to manufacture fish paste products.

We are committed to manufacturing products with a sense of mission and responsibility to help people enjoy a safe, secure, and healthy diet with fish paste, a low-calorie, high-protein food.