by Mr. Satoru Ueshima, Internet Consultant The book "Increase Unit Price, Profit, and Customer Base! High Brand Marketing for Small and Medium Enterprises" is published.

　Satoru Kamijima, president of Kamijima Web Consulting, has published "Increase Unit Price, Profit, and Customer Base!　High Brand Marketing for Small and Medium Businesses" (Selva Publishing) was published on July 1, 2024. The book has received a great response, with Amazon selling out of stock less than a week after its release.

　The book introduces the concept and methods of "High Brand Marketing," which will enable businesses to attract ideal customers with high unit prices and high profits, based on actual examples of world-famous high-brand companies and products.

It will increase your unit price, profits, and customer base!　High Brand Marketing for Small and Medium Enterprises"

　According to a survey by Teikoku Databank, there will be 8,497 bankruptcies in 2023 (6,376 in the previous year, up 33.3%), more than 2,000 more than in the previous year. This is the second consecutive year that this number has exceeded the previous year's figure, and is close to the number of bankruptcies in 2015 (8,517), a year in which there were many bankruptcies due to the weak yen.

　Japanese companies have always excelled at "cheap and high quality," but price competition among small and medium-sized companies has reached its limits, weakening the company. In the future, "raising prices" is essential for companies to stabilize and continue their operations.

　To this end, an "image strategy" to raise values is effective.

　By producing a brand on the website, videos, time spent in the store making purchases, and the president's social networking site, it is possible to raise unit prices, profits, and customer base.

<Features of this book

　The author, an Internet consultant, has experience in helping companies on the verge of bankruptcy recover their business performance through website modification and blogging, and has since helped a total of 200 companies improve their business performance.

　Based on his wealth of knowledge and experience, he introduces the concept and methods of "high-brand marketing" to survive in the future, using actual examples.　This is a book that will give a boost to quality Japanese companies that are living through turbulent times.

＜Examples of concrete know-how that we can share with you.

High brand marketing (heritage and image strategies)

Examples of globally successful luxury brands

Examples of successful Japanese companies, etc.

<Background of the author's research

　Small and medium-sized companies cannot win by imitating big companies and selling at low margins, but there are many Japanese companies that have the idea of "selling good products at low prices.

　Before starting his own business as a consultant, the author traveled through various industries and witnessed the difference between successful companies and those that went bankrupt. In order for Japanese companies to survive in the future, it is essential for them to provide not only "quality products" but also "products that customers feel valuable and are willing to buy even at high prices.

　This book was written with the author's passionate wish that many Japanese companies, which used to be craftsmanlike, will survive and thrive by adopting high-brand marketing in an increasingly tough world.

Author's Introduction

Satoru Kamijima

Internet consultant

Satoru Kamijima has had a marketing mindset since he was a child,

He has been thinking about marketing since he was a child, and has always wondered, "How can I help my students get more out of what I teach?

How can I help my students get better results?" "If I enter a restaurant, how can I make the restaurant prosper?

He was a child who thought about the school system, restaurants, and company management.

After entering the workforce and discovering the Internet, he started an online store, manufacturing and selling original silver jewelry as a side business and to put his theories into practice.

The blog he started to promote his accessories became popular, with 200 articles and 200,000 hits per month. The online store also achieved sales of 30 million yen in 3 hours. Many people started asking him how to do it, and he gave individual lectures. Later, he changed jobs to a local web production company in order to do full-scale marketing.

In two years, he received 60 orders, and the small web production company, which was in a dying state when he joined the company, made a major breakthrough by automatically attracting customers from the Internet. Providing his experience and knowledge of how to attract customers online, he has been involved in improving the performance of a total of 200 companies. Currently, he is an independent Internet consultant, developing, practicing, and publishing new marketing theories on a daily basis.

His major books include "How to Create a Website that Makes Money in 90 Days," "How to Create an LP that Draws People in in 90 Minutes," "How to Attract Customers to Instagram to Ensure You Get Applications" (Kindle Publishing), and "The Complete Guide to Building a Profitable Company" (Selva Publishing).

Book information

Title: "Increase unit price, profit, and customer base!

　　　　　 High Brand Marketing for Small and Medium Enterprises

Author ： Satoru Kamijima

Price: 2,420 yen (tax included)

Release Date : July 1, 2024

Publisher ： Selva Shuppan

Number of pages: 304

Sold at: https://www.amazon.co.jp/dp/4863679017

＜Table of Contents

Chapter 1: Why Japanese Companies Need High Brand Marketing?

Chapter 2: Increase the value of your brand through marketing

Chapter 3: Learning from the history of globally successful luxury brands

Chapter 4: Branding through image strategy is the key to success

Chapter 5: How to create a "brand image

Chapter 6 "Image Strategy" in the Age of SNS from the Perspective of Log Icons

Chapter 7: Learn the secret to be loved by customers

Chapter 8: How to Handle High-Priced Products

Chapter 9 Rebranding with an Expert