Hyogo Warabimochikan Honke Jigoro's New Product "Yokai Warabimochi Pre-sale at Sanyo Department Store, Himeji for 7 days starting July 17!

YANESEKO Corporation (Headquarters: Kakogawa-cho, Kakogawa City, Hyogo Prefecture; President: Kazunori Yane) will start selling the new product "Yokai Warabimochi" at the Himeji Sanyo Department Store for seven days only from July 17, 2024 (Wednesday).

Yokai Warabimochi outer box

Warabimochikan Honke Jigoro opened on November 22, 2022 in Fukusaki Town, Hyogo Prefecture, as a "warabimochi specialty store.

The late Kunio Yanagida, a folklorist from Fukusaki, wrote in his book "70 Years in My Hometown" about his childhood in Fukusaki, that the town is famous for its yokai (monsters), and the town has even become a tourist attraction with its yokai bench and kappa, Gajirou.

Fukusaki store exterior

Jigoro Warabimochi for gift

SNS response to inbound demand

Compared to 10 years ago, when the project to bring kappa yokai to the pond began, the number of tourists has nearly tripled, and the number of day-trip families and foreign tourists who come to Fukusaki Town, Hyogo Prefecture, for the yokai has also increased.

Using carefully selected ingredients, we developed "Yokai Warabimochi" to revitalize the town together with Fukusaki Town, Hyogo Prefecture, where Jigoro's main store is located.

Three kinds of Yokai Warabimochi-1

The specialties of our warabimochi

With five clear streams and surrounded by mountains rich in nature, this environmentally blessed Okuharima in Hyogo Prefecture was an ideal place for a sweet artisan. We have developed "Yokai Warabimochi," a "gift from Okuharima," with the concept of "dignity" and a focus on "additive-free" products. The large-cut warabimochi, trapped in the individual wrappings of the yokai, is a blissful product made with carefully selected ingredients from three types: wasanbon, matcha green tea, and chocolate. The uncompromising quality of the product is the result of repeated trial and error.

Lineup】】

■Wasanbon

Luxurious use of expensive sugar produced in the northern part of Kamiita-cho and Donari-cho, Tokushima Prefecture, combined with fine Japanese ingredients of "Awa Wasanbon Sugar" from Tokushima and "Hattai Flour". The roasted barley aroma gives it an elegant sweetness that evokes a sense of nostalgia.

■Matcha

The deep green beauty gives a sense of history that has continued since the Muromachi period (1333-1573).

The astringent taste and aroma are brought out by using high-quality ingredients from Uji matcha tea in Kyoto Prefecture, all over matcha.

■Chocolate

The beautiful floral aroma and sharp acidity peculiar to French products spreading in the powerful cocoa feeling. It is a fusion of Japanese and Western flavors, finished with carefully selected ingredients.

Yokai Warabimochi 3 kinds-2

Youkai Warabimochi (Specter Strawberry Cake) Small Box

Product Outline

Product name : Yokai Warabimochi

Price: 2,200 yen (tax included)

Contents: Wasanbon Warabimochi, Maccha Warabimochi, Choco Warabimochi

　　　　 Each 50g x 2 boxes, 6 boxes in total, in a cosmetic box

URL : https://warabimochi-jigorou.com

Initiatives with the local community (Fukusaki Town)

For the development of the town of yokai, 1% of sales will be donated to the Fukusaki Town Tourism Promotion Fund.

Fukusaki Town Specters

Planned destinations for sales】 【Purchases

Sanyo Department Store July 17 (Wed.) - 23 (Tue.), 2024: 7 days, advance sales!

Ario Kakogawa July 29 (Mon.) - 31 (Tue.), 2024 for 3 days

Tennoji Mio August 21 (Wed) - September 2 (Mon), 2024 for 13 days

About YANESEKO Co.

Company name: YANESEKO Co.

Location: 819-1 Awazu, Kakogawa-cho, Kakogawa City, Hyogo Prefecture

Representative: Kazunori Yane, Representative Director

Establishment : January 2014

Capital ：10 million yen

Business : Operation of acupuncture and moxibustion osteopathic clinics, training business, care prevention service business, employment support business, kitchen car business

　　　　　Employment support business, kitchen car business, food and beverage business

About Warabimochikan Honke Jigoro

Store Name ： Warabimochikan Honke Jigoro (Fukusaki Honten)

Location ：3147-1 Minamitawara, Fukusaki-cho, Kanzaki-gun, Hyogo Prefecture

TEL ：080-9991-4079

Business hours : 10:00-18:00

Closed: Wednesday

Parking ：Available