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Baked sweets shop in Aichi to open a stall at the "4th Picture Book Fest" (8/3 in Nagoya)! Selling original storybooks and cookies!

焼菓子屋 アチェリのおやつ

Acelli's Snacks (production location: Anjo City, Aichi Prefecture; representative: Momoko Murakami), a bakery that has been selling cute baked sweets with characters born from original stories, will participate in the 4th Picture Book Festival, the largest picture book festival in Japan, on August 3, 2024 (Saturday), and will make picture books of some of its stories and sell them with cookies. We will make a part of the story into a picture book and sell it with cookies.

On the day of the event, original drawings of the stories by the illustrator's daughter will also be on display.

In addition, 86 pairs of picture book authors (as of July 4) will participate in the event and visitors will be able to meet the authors.

Cover of the picture book "Shiawase Kinoko Mori e Ikku

■Acelli's Snack, a store selling baked goods that appear in the story

We started this baked goods shop thinking that many people would be pleased if we made cookies of the character "Happiness Mushrooms" drawn by the illustrator's daughter.

Although we had already completed the story "Tsukizasa no Monogatari (Tale of the Moon Daze)" featuring the mushroom character and the witch Acelli, we had not been able to make it into a book.

A friend of mine who knew about our store told me about the picture book festival, so I decided to participate by making a new picture book of a part of the story.

The picture book "Shiawase Kinoko Mori E Ikku" is a fun story about "Shiawase Mushrooms" who can make baked sweets and go to the forest to gather maple sugar, the ingredient for the sweets.

The cookies for sale will come in the form of a case filled with "Happiness Mushrooms," "Flowers," "Paper Airplanes," "Apples," and other items from the story.

We will be selling the picture book only, the picture book + cookie case or bottle, and individually wrapped cookies.

The cookies are gently sweetened with maple sugar and can be enjoyed by everyone from small children to adults, so we hope you will enjoy eating them while reading the storybook.

Cookie case

■Details of the event

Event name: The 4th Picture Book Fest

Date : August 3, 2024 (Sat) 10:00-17:00

Venue : 2F Fukiage Hall, Chikusa-ku, Nagoya City, Aichi Prefecture

       (2-6-3 Fukiage, Chikusa-ku, Nagoya City, Aichi Prefecture, Japan)

Access : (Aichi Pref.) Approx. 6 min. walk from Fukiage Station (Exit 5), paid parking lot available

Admission : Free

Official website :

Event products for sale

Product name: Shiawase Kinoko Mori Heiku (picture book only) 800 yen (tax included) per book

    Shiawase Kinoko Mori E Ikku (Cookie case + 1 picture book) price 2,200 yen (tax included)

    Shiawase Kinoko Mori E Ikku (Bottle case + 1 picture book) price2,000 yen (tax included)

    Individually wrapped cookies 300-500 yen (tax included)

Picture book and cookie case or bottle case set: 800 yen per picture book sold for 700 yen

Picture book facing page

Picture book and cookie case & bottle cookies

■Reservations for online store sales will be accepted from September

From September 1, online store reservations for the picture book and cookies will be available at the baked goods shop "Acelli's Snacks".

Product name: Happiness Mushrooms Go to the Forest (cookie case + 1 picture book) price 2,300 yen (tax included)

    Shiawase Kinoko Mori E Ikku (Bottle case + 1 picture book) price 2,100 yen (tax included)

The picture book will not be sold online.

Product details and how to purchase:

■Workshop pre-order sales will also begin in September.

Details will be announced on Instagram, official LINE, etc.

Outline of the store

Name : Bakery Acheri no Oyaji

Representative: Momoko Murakami

Location : 181-3 Ishinasone, Yokoyama-cho, Anjo, Aichi 446-0045, Japan

Establishment : Workshop will be set up in September 2021

Business : Production and sales of baked sweets

HP :

About the activities in general, such as picture books:

For inquiries from customers regarding this matter, please contact

Baked confectionery Acheri no Oyaji

TEL : 09023484003

Inquiries about baked sweets:

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