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Itami, Hyogo: First appearance in the Kansai region! Hokkaido Fresh Doughnut Specialty Store "MILK DO dore iku? MILK DO dore iku?" opens on July 17!

株式会社MILK DO dore iku

MILK DO dore iku Inc. (Head office: SA Building, 1016-23, Minami 5-jo Nishi 9-chome, Chuo-ku, Sapporo, Hokkaido 064-0805, Japan; Representative Director: Yohei Isoda) is a company that manages athletes and portrait rights, with a focus on PR in the soft tennis and sports industries, (Head office: 5-10-903 Higashi-Takatsu-cho, Tennoji-ku, Osaka-shi, Osaka 543-0021, Japan; Representative: Hiroto Ueoka), a company engaged in the management of athletes and portrait rights, mainly in the soft tennis and sports industries, and has concluded a franchise agreement with UPRISE LLC (Head office: 5-10-903 Higashitakatsu-cho, Tennoji-ku, Osaka-shi, Osaka 543-0021, Japan; Representative: Hiroto Ueoka). (1F Itami Miyanomachi 4, 2-1-10 Miyanomae, Itami-shi, Hyogo 664-0895) will open for the first time in the Kansai region.

The production was commissioned to the food consulting group "hanninmae," and this will be the 12th "milk do dore" store in Japan (6 in Hokkaido and 6 outside of Hokkaido).

About "MILK DO dore iku?

The first store in Hokkaido specializing in fresh doughnuts opened in Sapporo on Tuesday, February 14, 2023, and has been featured in the media and on social networking services, drawing lines of customers every day.

Unlike conventional doughnuts, "raw doughnuts" have a texture that disappears in the mouth and is so soft that it seems to fall apart when held in the hand. The doughnut's round shape is so cute that many people have been posting it on SNS, making it a trendy sweet in Hokkaido.

MILK DO dore iku?" raw doughnuts feature a moist and smooth dough made mainly from flour from Tokachi, Hokkaido's magnificent land, with plenty of eggs and butter. The pasteurized milk grown on a dairy farm in Mibuka-cho, Hokkaido, is rich and sweet with no preservatives. In addition, various flavors of cream are prepared based on rich fresh cream made from raw milk from the Nekushiro region of Hokkaido.

The cakes are deep-fried at high temperature in batches to ensure that the outside is crispy and the inside melts in the mouth like fresh cream. About 10 flavors are available, including homemade custard, chocolate, mixed sugar, and seasonal products.

Homemade custard (330 yen)

Pure whipped cream (330 yen)

Chocolat nut (390 yen)

The regular menu item "Blueberry Yogurt" (380 yen) is made with fresh Hokkaido cream.

The "Blueberry Yogurt" (380 yen) is a raw doughnut blended with fresh yogurt from Hokkaido and low-sugar blueberry jam with a rich, addictive, slightly sour taste, available only at the Hyogo Itami store.

The brand uses raw milk from Sapporo Agent Farm, a farm in Mibuka-cho, Hokkaido that also serves as a training farm, with the goal of contributing to the development of Hokkaido's primary industry and the creation of a sixth industry. We also form alliances with other companies in Hokkaido to realize integrated production, processing, and sales. This enables us to provide products that are cheaper, faster, and fresher. In addition, since we are able to see the face of our customers from production to sales, everyone from children to the elderly can enjoy the fresh doughnuts of "MILK DO dore iku?

Blueberry yogurt" available only at the store


Dairy cows at a dairy farm in Mifuka

Product Lineup

Mixed sugar: 290 yen

Pure whip 330 yen

Earl Grey 330 yen

Homemade custard 330 yen

Homemade Tiramisu 360 yen

Milked Glaze 360 yen

Chocolat Nuts 390 yen

All prices include tax.

Store Outline

Store name : "Hokkaido Fresh Doughnut Specialty Store MILK DO dore iku?

           MILK DO dore iku? Hyogo Itami Store

Address : 2-1-10 Miyanomae, Itami-shi, Hyogo 664-0895

                Itami Miyanomachi No.4 Building 1F

Closed: None

Business hours: 11:00 - 19:00 *Close as soon as all the food is gone.

Form of service : Take-out

Price range including tax : 290 yen to 390 yen

TEL : 072-300-2160

FAX : 072-300-2161


Attn: KAMIOKA (080-6219-0116)

About "hanninmae", a food production group

Based in Sapporo, Hokkaido, hanninmae is a food production group that handles food from all over Japan. They provide one-stop support for product development, design, and sales promotion.


maruyama melon

Maruyama Bagel LOOP

Supporting about 100 restaurants nationwide, consulting for 30 companies

Company Profile

Company Name : Limited Liability Company "UPRISE

Representative: Hiroto Kamioka, President

Location: 5-10-903 Higashi-Takatsu-cho, Tennoji-ku, Osaka-shi, Osaka 543-0021

Establishment : March 31, 2021

Business description: 1. management, planning and consulting of restaurants

      (2) Mobile food sales, delivery service and catering service

      3. production and sales of prepared foods such as boxed lunches and side dishes

      Mail order sales via the Internet and catalogs

      5. planning, manufacturing and sales of food products and processed foods

      6. planning and operation of cooking classes, cultural classes, events, etc.



Inquiries from customers regarding stores and products handled

MILK DO dore iku Co.

Tel: 011-688-5994