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Sophia Corporation Launches Sales Organization Strengthening Program One-stop support for sales strategy penetration, issue setting, planning, and execution

株式会社ソフィア

Sophia Corporation (Azabujuban, Minato-ku, Tokyo; President: Takuya Hirota; hereafter referred to as Sophia) has launched a new sales organization strengthening program.

This program is a one-stop service that combines Sophia's long-standing expertise in organizational development support and agency support for sales and marketing operations to provide one-stop support for sales strategy penetration, issue identification, planning, and execution.

*For details, please see the attached "Sales Organization Enhancement Program" (https://www.atpress.ne.jp/releases/402030/att_402030_1.pdf).


Sales Organization Performance Enhancement Program_Overview Document


■Background and Objectives

Sophia is an internal communication consulting company that aims to revitalize internal communication, improve operational efficiency, enhance business performance, and permeate vision.

In recent years, many companies have been facing challenges in improving the performance of their sales organizations, and problems such as inadequate communication of policies and instructions, errors in business coordination, and declining order rates have become apparent. These problems are particularly pronounced when there are changes in organizational policies or member turnover.

We have launched this program to resolve these issues through communication, system building, and system support.



■ Program Features

Promoting understanding of values and strategies

While deepening understanding of the level of values among sales members, issues based on the current corporate strategy, policies, market, and personnel structure are established.


● Assistance in formulating an action plan

Through orientations and workshops, we support the definition of issues, the study of solutions, and the formulation of concrete action plans.


Focus on engagement

We develop a plan that takes into account the engagement of both clients and employees, and create an environment in which everyone can work together as one.


Implement programs in unusual environments

Some of the programs will be held in a natural setting, away from the ordinary, to promote deeper dialogue.



Expected Effects

Through this program, a common foundation for the sales organization will be developed and communication among members will be improved, which is expected to have the following effects

Improvement of order acceptance rate

Sales activities based on clear strategies and plans will become possible, and the order acceptance rate will improve.


Improved operational efficiency

The introduction of efficient business processes will improve business productivity.


Improve member growth and engagement

Engagement of the entire organization will improve as each member understands his or her own role and increases his or her sense of self-efficacy.


Aim to improve engagement and business performance through communication.


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About Sophia Corporation (https://www.sofia-inc.com/)

Sophia provides a wide range of services centered on organizational transformation and organizational development consulting, including internal branding support, planning and operation of training and workshops, media and content planning and production, business process reform support, and ICT system development and utilization support. For more information, please visit our official website.

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